La compagnia aerea ha scelto Christian Lacroix e Omorovicza per i nuovi kit da viaggio dedicati agli ospiti di First Class per un’esperienza unica
Milano, 27 Settembre 2016 – Etihad Airways ha presentato i suoi nuovi amenity kit di First Class, ideati in collaborazione con due marchi leader del mondo della moda e della bellezza: lo stilista di fama internazionale Christian Lacroix ed il marchio ungherese d’avanguardia per la cosmesi Omorovicza.
Le nuove bellissime borse saranno inizialmente introdotte sui voli operati dagli Airbus A380 della compagnia aerea tra Abu Dhabi e Londra, New York, Sydney, Melbourne e Mumbai, ed in seguito estese a tutta la flotta a partire dal 2017.
Calum Laming, Vice President Guest Experience di Etihad Airways, ha dichiarato: ”I nuovi kit combinano alla perfezione la moda e lo stile con la bellezza ed il benessere. Grazie alla partnership con questi innovativi marchi lifestyle, abbiamo dimostrato ancora una volta l’impegno costante di Etihad Airways per i viaggi di First Class e la capacità di fornire esperienze impareggiabili in ogni fase del viaggio dei nostri ospiti”.
Famoso per l’attenzione ai dettagli e l’approccio meticoloso al design, il marchio Christian Lacroix si integra perfettamente con l’eleganza e lo stile tipici dei servizi di First Class di Etihad Airways. Le borse con finitura in rilievo sono realizzate in due colori: prugna per le donne e grigie per gli uomini. Successivamente saranno disponibili anche kit nelle varianti bordeaux per donna e nero per uomo.
Sono due le varianti sia per l’uomo che per la donna: astuccio da bagno convertibile a custodia nel primo caso e borsa pieghevole lavorata nel secondo. La raffinata borsa da donna può essere usata come un’elegante clutch, mentre la borsa da uomo può essere usata come astuccio da bagno quando chiusa e come custodia per tablet o Ipad quando aperta.
Nicolas Topiol, Chief Executive Officer di Christian Lacroix, ha dichiarato: ”Siamo orgogliosi di poter collaborare con Etihad Airways per realizzare le sue borse da viaggio di First Class. Il suo posizionamento di compagnia aerea leader a livello mondiale rappresenta una straordinaria opportunità di collaborazione per la Casa di Christian Lacroix.”
Le borse contengono quattro prodotti anti-age e rigeneranti di Omorovicza, selezionati accuratamente dalla collezione ‘Gold’ del marchio. L’oro con proprietà antinfiammatorie contenuto all’interno delle creme, dei sieri, degli oli e dei pregiati scrub contrastano le microalterazioni e rinvigoriscono le pelli mature, garantendo la massima efficacia con il solo utilizzo di ingredienti naturali e nessun agente nocivo.
La dotazione base dei prodotti di bordo include un balsamo perfezionante per lenire e nutrire le labbra screpolate; una crema idratante viso in gel ad assorbimento rapido, per un’idratazione e una freschezza di lunga durata; un trattamento nutritivo per le mani, delicatamente profumato; infine una rinfrescante salvietta detergente.
Quattro prodotti Omorovicza saranno disponibili nelle sale da bagno per gli ospiti di First Class: uno spray viso Regina d’Ungheria, un’acqua nebulizzata idratante e rinfrescante per risvegliare la pelle e stimolare i sensi; un sapone per mani e viso profumato e rinfrescante, che deterge e idrata la pelle senza privarla dei propri oli naturali; infine una crema mani nutriente lievemente profumata.
Stephen de Heinrich de Omorovicza, Fondatore e Chief Executive Officer di Omorovicza, ha dichiarato: “Siamo davvero orgogliosi che Etihad Airways abbia scelto i prodotti Omorovicza per i set di cortesia di First Class e ci auguriamo che questo sia l’inizio di una collaborazione duratura e di successo con una compagnia aerea per la quale nutriamo la più profonda ammirazione e di cui rispettiamo ed apprezziamo la visione”.
Tra gli altri prodotti nei kit di cortesia sono inclusi tappi per le orecchie, un pettine, un set per la cura della persona (dischetti di cotone, cotton fiock e una limetta per unghie), un set per l’igiene orale, un set da notte (con comodi calzini e mascherina per dormire), un set per il relax (acqua nebulizzata per cuscini e un olio per l’aromaterapia). Per l’uomo è incluso inoltre un kit da barba.
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