Si e' al lavoro per apportare modifiche all'attuale livrea (si parla di "evoluzione" e non "rivoluzione") che dovrebbe seguire la nuova linea di refresh gia' adottata sulle uniformi che dovrebbero uscire a breve. Un cambio di tonalita' e di colori che vira sul turchese e viola, ma dove il blu resta il colore distintivo del brand.
Il lavoro di studio e indossabilita', e' stato svolto negli ultimi 6 mesi con ampia collaborazione di circa 1500 dipendenti in rappresentanza dei diversi settori , gli stessi che ora testeranno le novita' in volo e...on the ground!
Cerco di inserire in un solo messaggio tutte le info che ho a disposizione, incluse le anteprime delle uniformi.
La info generale parte da qui:
Confirming speculation that arose when we previewed our new uniforms and brand color palette in recent months, Oscar Munoz (UA CEO) announced today at the U.S. Chamber of Commerce Aviation Summit in Washington, D.C., that we will unveil a more modern livery design soon.
“It’s an evolution, not a revolution,” Oscar was quoted as saying, pointing out that the changes, while exciting, will be subtle in many ways (spoiler alert: blue will remain our primary color). Aside from the new uniforms, the updated look is already evident in the interiors of our recently acquired aircraft, like the Boeing 777-300, and in our United Premium Plus branding.
“We’ve been heading in this direction for a while now,” said Marketing VP Mark Krolick. “If you look closely, you can see new elements in many of our existing products and airport spaces. This is an exciting time at United, and refreshing the brand is an extension of that. It reflects a new era for our airline.”
In merito alle uniformi, invece:
OUR COLORS
Rhapsody Blue will serve as the foundational color across the entire uniform program—above and below the wing— while pops of color inspired by our new palette will accentuate each design and differentiate work groups (feedback that came directly from you!). From new patterns to colored inseams and kick pleats, our new uniforms will be uniquely United.
WHAT’S NEXT
Later this month, you may start to see some of these looks as more than 1,300 pilots, flight attendants and customer service employees will wear test the proposed pieces to ensure they meet the needs of day-to-day duties. Since this first wear test is focused strictly on fit and function, you’ll still see your peers in our current navy, grays and blues, versus our updated color palette.
On the Carhartt side, following two successful wear tests last year, we will begin “fit sessions” for Ramp Service, Tech Ops and Catering Ops employees in the spring. Stay tuned for more information about these sessions, where you will be fitted for the new program.
It's important to note that these photos feature a selection of pieces from each work group, and may not represent the final uniform program. We expect to roll-out the Carhartt program at the end of 2019 and the Brooks Brothers and Tracy Reese program in the first quarter of 2021.
Ramp Service
Created to be comfortable, high-quality and to keep up with the outdoor climate for our industrial athletes.
A sporty look with United Blue accents, additional pockets, extra loops to hold tools and radios, paired with durable, weather-resistant fabric, make our new uniforms the perfect fit for our Ramp Service employees.
View attachment 10484
Flight Operations
A more modern look designed to reflect professionalism, trustworthiness, command and leadership. With a Premium Purple accent color, new striping designs and uniquely United features, the pilot uniforms are professional and modern—for the true leaders of the flight experience.
View attachment 10485
Customer Service
Created to showcase our customer service team as approachable, friendly, helpful and trustworthy professionals—with garments that move with their work. Our new Customer Service uniform offers options thoughtfully designed to pair style and function, with breathable fabric and updated fits. Pacific Blue accents combine with the Rhapsody Blue base color to offer a friendly, approachable look.
View attachment 10486
Inflight Services
Designed to fit our inflight team’s desires, the stylish patterns and cuts offer a sophisticated presentation that is timeless and professional. The Atlantic Amethyst accents in the flight attendant uniform pair with the Rhapsody Blue base color to create a timeless and stylish look. From new patterns and prints to improved dress silhouettes, these new pieces offer a chic, sleek and classy look.
View attachment 10487
Tech Ops
Designed to keep up with their everyday work around aircraft and showcase our highly skilled professionals. Our Tech Ops employees will have comfortable and durable uniforms designed to keep up with the demands of their work. Additional pockets, redesigned back vents on shirting and ‘rugged flex’ will equip our highly-skilled team with functional clothing and a professional look. After listening to your feedback, we have included re-designed coveralls to the new uniform selections that are being wear tested and will be available for launch. Additionally, Carhartt is also working to design more hi-vis options
View attachment 10488
Il lavoro di studio e indossabilita', e' stato svolto negli ultimi 6 mesi con ampia collaborazione di circa 1500 dipendenti in rappresentanza dei diversi settori , gli stessi che ora testeranno le novita' in volo e...on the ground!
Cerco di inserire in un solo messaggio tutte le info che ho a disposizione, incluse le anteprime delle uniformi.
La info generale parte da qui:
Confirming speculation that arose when we previewed our new uniforms and brand color palette in recent months, Oscar Munoz (UA CEO) announced today at the U.S. Chamber of Commerce Aviation Summit in Washington, D.C., that we will unveil a more modern livery design soon.
“It’s an evolution, not a revolution,” Oscar was quoted as saying, pointing out that the changes, while exciting, will be subtle in many ways (spoiler alert: blue will remain our primary color). Aside from the new uniforms, the updated look is already evident in the interiors of our recently acquired aircraft, like the Boeing 777-300, and in our United Premium Plus branding.
“We’ve been heading in this direction for a while now,” said Marketing VP Mark Krolick. “If you look closely, you can see new elements in many of our existing products and airport spaces. This is an exciting time at United, and refreshing the brand is an extension of that. It reflects a new era for our airline.”
In merito alle uniformi, invece:
OUR COLORS
Rhapsody Blue will serve as the foundational color across the entire uniform program—above and below the wing— while pops of color inspired by our new palette will accentuate each design and differentiate work groups (feedback that came directly from you!). From new patterns to colored inseams and kick pleats, our new uniforms will be uniquely United.
WHAT’S NEXT
Later this month, you may start to see some of these looks as more than 1,300 pilots, flight attendants and customer service employees will wear test the proposed pieces to ensure they meet the needs of day-to-day duties. Since this first wear test is focused strictly on fit and function, you’ll still see your peers in our current navy, grays and blues, versus our updated color palette.
On the Carhartt side, following two successful wear tests last year, we will begin “fit sessions” for Ramp Service, Tech Ops and Catering Ops employees in the spring. Stay tuned for more information about these sessions, where you will be fitted for the new program.
It's important to note that these photos feature a selection of pieces from each work group, and may not represent the final uniform program. We expect to roll-out the Carhartt program at the end of 2019 and the Brooks Brothers and Tracy Reese program in the first quarter of 2021.
Ramp Service
Created to be comfortable, high-quality and to keep up with the outdoor climate for our industrial athletes.
A sporty look with United Blue accents, additional pockets, extra loops to hold tools and radios, paired with durable, weather-resistant fabric, make our new uniforms the perfect fit for our Ramp Service employees.
View attachment 10484
Flight Operations
A more modern look designed to reflect professionalism, trustworthiness, command and leadership. With a Premium Purple accent color, new striping designs and uniquely United features, the pilot uniforms are professional and modern—for the true leaders of the flight experience.
View attachment 10485
Customer Service
Created to showcase our customer service team as approachable, friendly, helpful and trustworthy professionals—with garments that move with their work. Our new Customer Service uniform offers options thoughtfully designed to pair style and function, with breathable fabric and updated fits. Pacific Blue accents combine with the Rhapsody Blue base color to offer a friendly, approachable look.
View attachment 10486
Inflight Services
Designed to fit our inflight team’s desires, the stylish patterns and cuts offer a sophisticated presentation that is timeless and professional. The Atlantic Amethyst accents in the flight attendant uniform pair with the Rhapsody Blue base color to create a timeless and stylish look. From new patterns and prints to improved dress silhouettes, these new pieces offer a chic, sleek and classy look.
View attachment 10487
Tech Ops
Designed to keep up with their everyday work around aircraft and showcase our highly skilled professionals. Our Tech Ops employees will have comfortable and durable uniforms designed to keep up with the demands of their work. Additional pockets, redesigned back vents on shirting and ‘rugged flex’ will equip our highly-skilled team with functional clothing and a professional look. After listening to your feedback, we have included re-designed coveralls to the new uniform selections that are being wear tested and will be available for launch. Additionally, Carhartt is also working to design more hi-vis options
View attachment 10488
