Laudamotion to market itself as Lauda
Laudamotion is to use a shortened version of its name for marketing purposes.
The Austrian regional carrier says the name Lauda will be used in external communications. However, the company name remains unchanged.
As part of its marketing efforts, the Ryanair-owned airline is repainting a number of its jets so that by July its entire fleet of 23 Airbus A320s will display the Lauda livery.
The Vienna-based carrier says crew will wear new red-and-white uniforms intended to underline Lauda's "Austrian charm".
Like defunct carrier Niki, assets of which it acquired last year, Laudamotionwas founded by former Formula 1 racing driver Niki Lauda. He had sold Nikito Air Berlin before reacquiring elements following that carrier's collapse.
Ryanair acquired a 25% stake in Laudamotion later in 2018 and gained full control of it earlier this year. FG
Laudamotion is to use a shortened version of its name for marketing purposes.
The Austrian regional carrier says the name Lauda will be used in external communications. However, the company name remains unchanged.
As part of its marketing efforts, the Ryanair-owned airline is repainting a number of its jets so that by July its entire fleet of 23 Airbus A320s will display the Lauda livery.
The Vienna-based carrier says crew will wear new red-and-white uniforms intended to underline Lauda's "Austrian charm".
Like defunct carrier Niki, assets of which it acquired last year, Laudamotionwas founded by former Formula 1 racing driver Niki Lauda. He had sold Nikito Air Berlin before reacquiring elements following that carrier's collapse.
Ryanair acquired a 25% stake in Laudamotion later in 2018 and gained full control of it earlier this year. FG