Re: Air Serbia volerà da agosto
BELGRADE – Serbian airline Air Serbia must become a low-cost company if it wants to “survive”, said one of the leading German experts on air traffic,
Heinrich Grossbongardt, noting that “low-cost” is the only way for a company like Jat Airways to become profitable. The arrival in Serbia of Etihad, which became Jat’s strategic partner and holds a forty-nine percent stake in the airline, Grossbongardt sees as a major opportunity.
“There is a well-established recipe for low-cost companies: how many employees do I really need? Is it cheaper for me to do maintenance myself or to
hire someone to do it for me? How many people do I need in administration, sales, and aboard the planes…? stated Grossbongardt, head of the
“Expairtise” agency, to Deutsche Welle.
This German expert says that Air Serbia is already moving in the direction of forming a low-cost company, while an important step has also been taken,
the announced acquisition of a compact Airbus A319 fleet. Fleet renewal is an excellent solution for Jat, because old types of the Boeing 737 are heavy
fuel consumers and expensive to maintain, explained Grossbongardt.
The Serbian airline is undoubtedly, he stated, an even better example of a loser than Air Berlin, since Jat has spent years “on the backs of taxpayers”,
so that many now wonder whether it is even possible to make Air Serbia profitable.
“The first chance that comes through the transition from Jat to Air Serbia is to adjust the number of employees to the size of the fleet. Secondly, Air
Serbia has to choose destinations that are profitable and to which it does not have to compete with stronger airlines,” he said.
In his opinion, Jat was of interest to Etihad precisely because it flies on routes of no interest to the major European airlines like Lufthansa and Air
France, such as routes in the Balkans and to the east of Europe.
“Air Serbia can easily become a connection for passengers who will arrive at distant destinations on aircraft belonging to Etihad. These are
destinations in North America, but above all in Asia,” said Grossbongardt.
Until recently Jat was conducting business in quite a communist fashion, he said, citing as examples the fact that four stewardesses serve aboard its
aircraft, while modern companies have three, as well as the fact that the daily allowance for pilots is 125 dollars, which now Etihad wants to abolish. In addition, Serbian pilots earn $4,000 a month in a country where the average salary is barely $400.
“If I would compare this to Air Berlin, salaries are higher here of course, but the average salary in Germany is also much higher. Here co-pilots earn
about EUR 5,000 gross, and pilots about EUR 10,000 (gross). But, Air Berlin has long flights that are charged differently and each plane is used to the
maximum, which means that pilots have many flights per day. Their productivity is enormous,” explained Grossbongardt.
In Serbia, too, pilots flew seven-eight hours per day, and now Etihad will be introducing 12-14 hour shifts.
When asked what the change from a wasteful state company to a low-cost company means to the passengers of Air Serbia, this German expert said that for
the passenger this difference is usually imperceptible.
“Compare Lufthansa, Air Berlin, which somewhat resembles a low-cost company and, for example, easyJet in the quality of services these companies offer
in Europe, and you can hardly find any difference. Of course, low-cost companies usually do not have business class, only economy class, drinks are
served on planes but not complete meals. I doubt there were complete meals on Jat earlier,” he said.
Etihad bought twenty-nine percent of Air Berlin at the end of 2011, thus becoming the largest owner and then a new man was brought in to lead the
company, the Austrian Wolfgang Prock-Schauer, who announced severe “belt-tightening” in order to save Air Berlin from the image of an eternal loser.
Grossbongardt said that all that inevitably recalls the recent takeover of the minority share of Jat Airways by Etihad, the introduction of new
management and the announcement of savings as the basis for future profitability.
“Twenty-four months has been granted as a magical period in Serbia, during which it is believed that Air Serbia will begin to make a profit. A similar
policy applies to Air Berlin, where recently announced figures show that in the second quarter of this year the loss was a mammoth EUR 38 million, but
Prock-Schauer is confident that everything is going according to plan and that by the end of the year these savings will finally yield results,” he
asserted.
When asked how he explains the fact that Air Berlin despite savings still continues to record losses, this German expert said that he would call it a
process of downsizing the company.