Ryanair: puntiamo a diventare compagnia n°1 in Europa


Stato
Discussione chiusa ad ulteriori risposte.
Ah, non alterni? Comunque Ryanair ha inviato un altro messaggio circolare (2015/60), i passeggeri con assistenza all'imbarco e allo sbarco (accompagnamento) possono mandare gratuitamente i bagagli a mano anche se non hanno incluso i bagagli da stiva nella prenotazione.
 
In Luglio +11%, 95.3M di pax nel rolling year e LF salito al 95%.


JULY TRAFFIC GROWS 11% TO 10.1M CUSTOMERS

05 Aug 2015

Load Factor Rises 4% Points To 95%
First Airline To Carry 10m Intl. Customers In A Month
Ryanair, Europe’s favourite airline, today (5 Aug) released customer and load factor statistics for July as follows:

  • Traffic grew 11% to 10.1m customers.
  • Load factor rose 4% points to 95%.
  • Rolling annual traffic to July grew 15% to 95.3m customers.
  • First airline to carry over 10m intl. customers in one month.
[TABLE="class: mce-item-table, width: 100%"]
[TR]
[TD]
[/TD]
[TD]July 14[/TD]
[TD]July 15[/TD]
[TD]Change[/TD]
[/TR]
[TR]
[TD]Customers[/TD]
[TD]9.15M[/TD]
[TD]10.14M[/TD]
[TD]+11%[/TD]
[/TR]
[TR]
[TD]Load Factor[/TD]
[TD]91%[/TD]
[TD]95%[/TD]
[TD]+4%[/TD]
[/TR]
[/TABLE]
Ryanair’s Kenny Jacobs said:
“Ryanair’s July traffic grew by 11% to 10.1m customers, while our load factor jumped 4% points to 95%. This is the first time ever that any airline has carried over 10m international customers in one calendar month. For example we carried more customers in one month (10.14m in July) than Aer Lingus carried in a whole year (9.77m in 2014).
These record customer numbers and highest ever load factors are due to our lower fares, our stronger forward bookings and the continuing success of our “Always Getting Better” customer experience programme, which continues to deliver stronger than expected traffic and load factors on our biggest ever summer schedule.
Ryanair customers can look forward to more service enhancements in the autumn, as we continue Year 2 of our AGB programme, which include a new website, new app, new cabin interiors, new crew uniforms, improved inflight menus, reduced fees, and great new digital features such as ‘hold the fare’, as Ryanair continues to deliver so much more than just the lowest fares in Europe.”


- See more at: http://corporate.ryanair.com/news/n...-1m-customers/?market=en#sthash.we9f5EaQ.dpuf
 
95% di LF medio sull' intero network è qualcosa di mostruoso, non so se Ryanair lo applichi ma vorrebbe dire avere probabilmente diversi voli in over.
 
Non saprei.
Da notare anche il "simpatico" riferimento ai connazionali di EI:
For example we carried more customers in one month (10.14m in July) than Aer Lingus carried in a whole year (9.77m in 2014).
Clicca per espandere...
Se in Agosto e Settembre non ci saranno cataclismi, è facilmente prevedibile un Q3 con risultati da paura.
 
Cesare.Caldi ha detto:
95% di LF medio sull' intero network è qualcosa di mostruoso, non so se Ryanair lo applichi ma vorrebbe dire avere probabilmente diversi voli in over.
Clicca per espandere...

in effetti capita spesso di vedere i prenotati a 190/191/192...puntano molto sul fatto che non sempre poi si presentato tutti (anche se poi non è raro avere pax in standby)
 
Ryanair abbandona la Finlandia, con termine dell' orario estivo verranno chiuse tutte le operazioni dagli scali di Tampere e Lapperanta.

Per l'Italia vengono dunque chiuse le rotte da questi due aeroporti verso Bergamo. Al momento non è chiaro se i voli potrebbero essere ripristinati la prossima summer come stagionali estivi.

Anche Easyjet dopo averci operato alcune rotte per un breve periodo ha abbandonato la Finlandia. Per le due principali low cost europee quello finlandese resta quindi un mercato molto difficile, forse troppo soggetto alla stagionalità.
 
Peccato chiudano Tampere! Si tratta di un volo piacevole dove i pax sono cordiali e spendono abbastanza. Riguardo l'overbooking e' praticato molto poco e comunque ci sono sempre alcuni no-show.
 
Riporto qui l'intervista a Robin Kiely (Direttore Comunicazioni) con qualche conferma e qualche anticipazione interessante.



Ryanair: Three-click bookings, designer uniforms and a price war on the way this autumn

What next for Europe's biggest airline?

As Ryanair prepares to carry over 100 million passengers this year, we look at the changes still to come for the airline.

What’s all the fuss about?

Ryanair has become the first European airline to carry over 10 million passengers in a single month. It hit the mark this July.

Big numbers. But what’s the big deal?

The latest results only tell half the story – or a quarter of it, as the case may be. If Ryanair continues at this rate, it is on course to carry over 100 million passengers and make almost a billion euro profit this financial year.

So what's new for the customer?

The latest iteration of Ryanair's website is due in October.
Robin Kiely, the airline's Head of Communications, describes it as "probably the biggest change we will introduce" this year, mainly due to the promise of a new, "personalised" experience.
Customers will sign up using My Ryanair accounts, and the "smarter" website will recognise their preferences (in terms of destinations, as well as promotions and sales), while allowing bookings in as little as three clicks.
A "price comparison" feature is also in the works.

What about the 'Don't Insure Me' drop down?

Its days are numbered, thankfully.
‘There will be a new insurance option," Kiely confirms. "That little ‘Don’t Insure Me’ country will no longer be there. We are also working on a new insurance product, and a new car hire partner will probably be announced in October."

What's all this about a price war?

Lower fuel costs and IAG's impending takeover of Aer Lingus have led to predictions of an airline 'price war' this winter.
"That could actually happen," says Robin Kiely, Head of Communications.
"Other airlines might take advantage of lower oil prices and drop fares because they have made some savings there... if they do that, we will do exactly the same. Nobody will offer lower fares than Ryanair."

Any new routes on the way?

Ryanair continues to be “inundated” with growth offers from primary and secondary airports, it says. It plans to open its sixth German base in Berlin this September, as well as a second Swedish base in Gothenburg.
In November, it will begin flights to Israel’s Eilat Ovda Airport (its 31st country) from Budapest, Kaunas and Krakow.
For Irish passengers, the main developments are new winter routes from Dublin to Copenhagen and Lublin, Poland - but expect further destinations when it announces its summer 2016 schedule this autumn.
"Let’s just say Copenhagen won’t be the last primary airport we will connect with Ireland," Kiely says.

What about those transatlantic flights?

There was confusion this year when Ryanair appeared to change course on its transatlantic flight plan. The plans still exist, however - it's just that any future flights between Europe and North America will be operated by a different company with a new brand set up for that purpose.
"The plan is still there," Kiely confirms.
"It all comes down to aircraft – if we can buy viable aircraft to do it, then we would... Technically, the 737-800s we have at the moment could reach the east coast of North America, and WestJet are doing Dublin to Newfoundland on similar aircraft, but we don’t want to do things piecemeal."
"When you go into a market like that it’s an entirely separate beast… you would want 30-40 long-haul aircraft to do it, to connect 12 major US cities with 12 major US cities and go and do it properly."

Will Dublin be one of those airports?

"That’s speculation, but I think it would be important to do it at that kind of scale, because otherwise the established airlines that are doing it at the moment would just simply undercut you."

What about those new planes?

Ryanair currently has 183 Boeing 737 NGs on order, in addition to 200 "gamechanger" Boeing 737 MAX 200 aircraft, which it says will allow it grow traffic to 160 million customers a year by 2024.
From January, aircraft deliveries will feature new Boeing Sky interiors with LED lighting, slimline seats and greater headroom. "In the coming months, that will be one of the biggest changes from a consumer point of view," Kiely says.

What will the new uniforms look like?

The airline has been working with "a young Irish designer" on new look uniforms, which will tone down the famous Ryanair yellow.
"They are smart, modern, very comfortable, and I think they encapsulate the new Ryanair in-flight experience," Kiely says.
The new designs will be revealed this autumn.

When will we get Wi-Fi on Ryanair?

The airline is looking at trials this year, but its size (Ryanair operates some 315 aircraft) - combined with the variety of air spaces it flies through on a daily basis - means any changes will be expensive and logistically challenging.
Any Wi-Fi service will involve satellite with receivers mounted on aircraft - adding to drag, and hence, to fuel costs.
Nevertheless it hopes to have trials complete "this year," Kiely says, and any future service will be free to passengers, with costs covered by advertising.
"It's definitely on our wishlist."

What’s it up to on social media?

Since joining Twitter in 2013, Ryanair has gone on to launch a blog, open an Instagram account and join Facebook (this July). As we publish, it has rocketed to over 200,000 Facebook fans, with a #30Names30Planes competition offering 30 people the chance to have their face on the side of a Ryanair plane.

What’s all this about a billion euro profit?

Ryanair expects costs to drop, traffic and ancillary revenue (baggage, seating and other optional charges) to rise and low fuel prices to boost its net profits this year.
While stopping short of altering its full-year profit guidance of €940-€970 million, it now expects to come in towards the “upper end” of that range.
Of course, lots could change in the next nine months. Competitor prices, fuel costs, government actions, weather events, labour relations and the economic climate can make a huge difference, so it’s all to play for.
You ain’t seen nothing yet.

http://www.independent.ie/life/trav...rice-war-on-the-way-this-autumn-31429859.html
 
aggiungo solo che la "price comparison" feature darà la possibilità di visualizzare per la tratta selezionata il prezzo dei concorrenti sulla tratta per il medesimo giorno selezionato. Questa è una cosa davvero innovativa.
 
Interessante capire da dove tirano fuori i prezzi e quale sara' la reazione di altre compagnie.

Se ne parlava gia' qualche settimana fa http://www.tnooz.com/article/Ryanair-courts-rivals-meta-Q1s/

But, perhaps interestingly, when asked for an update on the price-comparison feature of the new site, O’Leary reveals: "We’re keen that the major airlines in Europe would offer price comparison on each other’s web sites. We’ve written to their chief executives of Europe’s other big four airlines asking them to reciprocate."

“We would show their prices, they would show ours.” This co-operative approach would have been unheard of during O’Leary’s “fire and brimstone” period when he was constantly at odds with his close and not-so-close competitors.

He is confident that the price comparison feature will be neutral in terms of capturing each other’s business: “Given that we’re essentially full most the time with a load factor in the nineties, it’s not like we can take a lot of passengers from them. “In fact, we may spill some traffic to them when Ryanair flights are full.”

Ryanair comfortable with giving rivals access to its passengers? Has hell just frozen over? Apparently not. “It’s something the airlines could and should be working on together. It makes no sense to have third party price comparison sites out there – if the airlines were competitive and had a competent digital offering then these parties shouldn’t exist.”

Despite its seemingly honourable intentions, O’Leary did admit that Ryanair has not had any response from the airlines it has approached. - See more at: http://www.tnooz.com/article/Ryanair-courts-rivals-meta-Q1s/#sthash.6K8LvNcI.dpuf
Clicca per espandere...
 
Stato
Discussione chiusa ad ulteriori risposte.


Top Bottom