Coi geni che abbiamo in palazzina e in comune, puoi aspettarti di tutto.
Ryanair: puntiamo a diventare compagnia n°1 in Europa
- Autore Discussione AirFleet
- Data d'inizio
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Coi geni che abbiamo in palazzina e in comune, puoi aspettarti di tutto.
Ryanair pronta ad operare le rotte abbandonate da Alitalia:
http://www.lastampa.it/2014/10/30/b...a-alitalia-ERRB9tT35w3uI6e86QMsXP/pagina.html
http://www.lastampa.it/2014/10/30/b...a-alitalia-ERRB9tT35w3uI6e86QMsXP/pagina.html
Well done, non c'e' che dire.
Questi risultati sono stati possibili anche all'incremento del prezzo medio dei biglietti del 5% (€54).
Ryanair boss: Customer service was lacking in past
Ryanair's chief executive Michael O'Leary has said a greater focus on "customer experience" is behind its rise in half-year profits.
The firm recorded a 32% rise in half-year net profit to €795m (£621m) and said its full-year profit would now be between €750m and €770m, compared with its previous forecast of €650m.
Mr O'Leary said the airline was "expanding rapidly across Europe" with customers "coming back to us in ever-increasing numbers", though did admit its service had "left something to be desired" in the past.
fonte: BBC
interessante l'intervista di MOL rilasciata su BBC Radio 4 (http://www.bbc.co.uk/news/business-29878963)
Ryanair's chief executive Michael O'Leary has said a greater focus on "customer experience" is behind its rise in half-year profits.
The firm recorded a 32% rise in half-year net profit to €795m (£621m) and said its full-year profit would now be between €750m and €770m, compared with its previous forecast of €650m.
Mr O'Leary said the airline was "expanding rapidly across Europe" with customers "coming back to us in ever-increasing numbers", though did admit its service had "left something to be desired" in the past.
fonte: BBC
interessante l'intervista di MOL rilasciata su BBC Radio 4 (http://www.bbc.co.uk/news/business-29878963)
Qui c'è il report con i risultati finanziari del 1° semestre 2014 di FR.
Da notare in particolare il margine di guadagno della compagnia rispetto al fatturato: rapportando il risultato netto di 795 M€ al revenue di 3.537 M€, otteniamo uno strepitoso 22.5%.
http://corporate.ryanair.com/docs/corp/investor/2015/half_year_2015_doc.pdf
Da notare in particolare il margine di guadagno della compagnia rispetto al fatturato: rapportando il risultato netto di 795 M€ al revenue di 3.537 M€, otteniamo uno strepitoso 22.5%.
http://corporate.ryanair.com/docs/corp/investor/2015/half_year_2015_doc.pdf
[h=1]Ryanair reports Oct-2014 traffic[/h]CAPA > Direct News Sources > Ryanair reports Oct-2014 traffic
4th November, 2014
Ryanair, Europe’s favourite low fares airline, today (3 Nov) released October traffic statistics as follows:
Ryanair’s Chief Marketing Officer, Kenny Jacobs said
"Ryanair traffic grew by 400,000 to 8.4m customers in October, while our load factor rose by 6% points to 89%, thanks to our lower fares, our stronger forward booking strategy and our improving customer experience, including our great new website and mobile app, allocated seating, a free 2[SUP]nd[/SUP] small carry-on bag and PED use on all flights. Ryanair continues to deliver so much more than the lowest fares in every market we operate in.”
4th November, 2014
Ryanair, Europe’s favourite low fares airline, today (3 Nov) released October traffic statistics as follows:
- Traffic grew by 400,000 to 8.4m customers (up 5%)
- Load factor increased 6% points from 83% to 89%
- Rolling annual traffic rose to 84.2m customers (up 4%)
| | Oct 13 | Oct 14 | Change |
| Customers | 8m | 8.4m | +5% |
| Load Factor | 83% | 89% | +6% |
Ryanair’s Chief Marketing Officer, Kenny Jacobs said
"Ryanair traffic grew by 400,000 to 8.4m customers in October, while our load factor rose by 6% points to 89%, thanks to our lower fares, our stronger forward booking strategy and our improving customer experience, including our great new website and mobile app, allocated seating, a free 2[SUP]nd[/SUP] small carry-on bag and PED use on all flights. Ryanair continues to deliver so much more than the lowest fares in every market we operate in.”
Analisi de "Il Sole 24 ore"
Nella seduta di ieri il titolo Ryanair ha guadagnato il 7,7% alla Borsa di Dublino dopo che la società ha alzato del 20% le sue stime sui profitti del 2014. Se prima la “forchetta” sugli utili andava da un minimo di 620 a un massimo di 650 milioni di euro, la nuova “guidance” (termine che in gergo indica la previsione della società sui risultati) va da un minimo di 750 a un massimo di 770 milioni di euro. Il miglioramento delle stime è legato alla nuova strategia aziendale che, stando alle parole del numero uno della compagnia Michael O’Leary, si potrebbe sintetizzare nel motto “trattiamo meglio i nostri clienti”. Un cambio di rotta rispetto alla filosofia aziendale (tagliare tutto il superfluo) deciso per contrastare la flessione degli utili (-8%) registrata nell’anno fiscale 2013-2014.
Il valore di mercato di Ryanair alla chiusura degli scambi di ieri era pari a 10 miliardi e 521 milioni di euro. In Borsa la compagnia low cost vale quasi il doppio di un colosso come la tedesca Lufthansa che, al contrario di Ryanair la scorsa settimana ha rivisto al ribasso le proprie previsioni sull’utile operativo che sarà di poco superiore al miliardo di euro contro i 2 messi in conto dal mercato. Il distacco tra le due non è masi stato così ampio. Alle attuali quotazioni Ryanair si contende con Iag (il colosso nato dalla fusione tra British e Iberia) il titolo di compagnia numero uno in Europa per valore di Borsa
Come si può vedere dal grafico sopra Ryanair e EasyJet insieme hanno un valore di mercato che è pari a quello di Lufthansa, Air France-Klm e Iag messe insieme. Tre giganti hanno un giro d’affari annuo di ben oltre 74 miliardi di euro. Una cifra enorme se paragonata ai ricavi delle low cost che messi insieme superano di poco i 10 miliardi.
Questo apparente paradosso ha una spiegazione nel modello di business che differenzia in maniera radicale le compagnie low cost dai vettori tradizionali. Le prime si focalizzano sui voli a corto raggio in Europa. Un mercato che hanno conquistato grazie a una forte compressione dei costi che le ha permesso di praticare tariffe ultracompetitive sbaragliando la concorrenza di vettori tradizionali nel mercato domestico (come Alitalia).
Per i vettori tradizionali l’unica strada per fare utili è stata quella di concentrarsi sui voli a lungo raggio sfruttando le economie di scala. Una strada ben più ardua da percorrere. I margini di guadagno infatti sono decisamente inferiori rispetto a quelli delle low cost.
La maggiore profittabilità delle low cost oltre che la crescita sostenuta di utili e fatturato è alla base della differente valutazione di Borsa delle compagnie low cost rispetto ai vettori trazionali.
Agli attuali prezzi Ryanair e EasyJet trattano rispettivamente a 18 e 15 volte gli utili degli ultimi 12 mesi. Al di sopra della media delle copagnie aeree europee che, stando alla banca dati S&P Capital IQ, hanno un rapporto prezzo utili di 14 volte.
Nella seduta di ieri il titolo Ryanair ha guadagnato il 7,7% alla Borsa di Dublino dopo che la società ha alzato del 20% le sue stime sui profitti del 2014. Se prima la “forchetta” sugli utili andava da un minimo di 620 a un massimo di 650 milioni di euro, la nuova “guidance” (termine che in gergo indica la previsione della società sui risultati) va da un minimo di 750 a un massimo di 770 milioni di euro. Il miglioramento delle stime è legato alla nuova strategia aziendale che, stando alle parole del numero uno della compagnia Michael O’Leary, si potrebbe sintetizzare nel motto “trattiamo meglio i nostri clienti”. Un cambio di rotta rispetto alla filosofia aziendale (tagliare tutto il superfluo) deciso per contrastare la flessione degli utili (-8%) registrata nell’anno fiscale 2013-2014.
Il valore di mercato di Ryanair alla chiusura degli scambi di ieri era pari a 10 miliardi e 521 milioni di euro. In Borsa la compagnia low cost vale quasi il doppio di un colosso come la tedesca Lufthansa che, al contrario di Ryanair la scorsa settimana ha rivisto al ribasso le proprie previsioni sull’utile operativo che sarà di poco superiore al miliardo di euro contro i 2 messi in conto dal mercato. Il distacco tra le due non è masi stato così ampio. Alle attuali quotazioni Ryanair si contende con Iag (il colosso nato dalla fusione tra British e Iberia) il titolo di compagnia numero uno in Europa per valore di Borsa
Come si può vedere dal grafico sopra Ryanair e EasyJet insieme hanno un valore di mercato che è pari a quello di Lufthansa, Air France-Klm e Iag messe insieme. Tre giganti hanno un giro d’affari annuo di ben oltre 74 miliardi di euro. Una cifra enorme se paragonata ai ricavi delle low cost che messi insieme superano di poco i 10 miliardi.
Questo apparente paradosso ha una spiegazione nel modello di business che differenzia in maniera radicale le compagnie low cost dai vettori tradizionali. Le prime si focalizzano sui voli a corto raggio in Europa. Un mercato che hanno conquistato grazie a una forte compressione dei costi che le ha permesso di praticare tariffe ultracompetitive sbaragliando la concorrenza di vettori tradizionali nel mercato domestico (come Alitalia).
Per i vettori tradizionali l’unica strada per fare utili è stata quella di concentrarsi sui voli a lungo raggio sfruttando le economie di scala. Una strada ben più ardua da percorrere. I margini di guadagno infatti sono decisamente inferiori rispetto a quelli delle low cost.
La maggiore profittabilità delle low cost oltre che la crescita sostenuta di utili e fatturato è alla base della differente valutazione di Borsa delle compagnie low cost rispetto ai vettori trazionali.
Agli attuali prezzi Ryanair e EasyJet trattano rispettivamente a 18 e 15 volte gli utili degli ultimi 12 mesi. Al di sopra della media delle copagnie aeree europee che, stando alla banca dati S&P Capital IQ, hanno un rapporto prezzo utili di 14 volte.
Questa è l'integrale intervista fatta a MOL, senza nessun taglio, da BloombergTV. Il video è 9 minuti e 38, con anche grafici e domande dirette.
E' ovviamente in inglese. Posso provare a riportarla se serve.
http://www.bloomberg.com/video/ryan...-primary-airports-ZGzkUWmZTwKqg8Si4CGUMg.html
E' ovviamente in inglese. Posso provare a riportarla se serve.
http://www.bloomberg.com/video/ryan...-primary-airports-ZGzkUWmZTwKqg8Si4CGUMg.html
Qui invece un articolo tedesco, dove parla il portavoce dell'aeroporto di Hannover Sönke Jacobsen che ammette trattative con Ryanair e Wizzair.
Le probabili rotte da Hannover sarebbero Roma, Londra Stansted, Malaga e Las Palmas.
http://www.haz.de/Hannover/Aus-der-Stadt/Uebersicht/Flughafen-Hannover-verhandelt-mit-Ryanair
Le probabili rotte da Hannover sarebbero Roma, Londra Stansted, Malaga e Las Palmas.
http://www.haz.de/Hannover/Aus-der-Stadt/Uebersicht/Flughafen-Hannover-verhandelt-mit-Ryanair
fonte : CAPA
Ryanair: Europe's most profitable airline "not cheap and nasty". FY target raised after strong 2Q
Ryanair has again achieved double digit growth in net profits in 2QFY2015. This was the result of revenue per seat growth outpacing cost per seat growth. After Ryanair's dip in profits in FY2014, it has now reported two quarters of earnings growth and reconfirmed its position as Europe's most profitable airline. It has again raised its FY2014 net profit guidance and expects a result that is around 45% higher than last year.
With a slight fall in average sector length in 2Q, the increased revenue per seat was the result of network and product/service improvements and greater overlap with higher fare competitors. It seems that Ryanair has made good progress with its 'Always Getting Better' programme and this is feeding through to the numbers.
Remarkably for Ryanair, it is even starting to make positive progress in brand rating surveys. As CEO Michael O'Leary said to analysts at the 2Q results presentation, "It's not cheap and nasty any more," he said, "it's cheap and very good."
Ryanair's 2Q profit was up 14%
In 2QFY2015 (Jul to Sep), Ryanair's net profit increased by 14% to EUR598 million, its highest ever 2Q result in what is the seasonally strongest quarter. The operating profit figure also increased by 14% to reach EUR702 million on revenues that were up 7% to EUR2,042 million. The operating margin of 36.7%, up 4.6ppts year on year, was Ryanair's highest 2Q operating margin since FY2006.
For 1HFY2015, Ryanair's revenues increased by 9%, its net profit was up 32% and its operating profit grew by 30% (see table below).
Ryanair 2Q and 1H highlights FY2015 versus FY2014
[TABLE="width: 553"]
[TR]
[TH="width: 162, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Passengers million[/TD]
[TD="width: 65, align: center"]26[/TD]
[TD="width: 65, align: center"]27[/TD]
[TD="width: 65, align: center"]4%[/TD]
[TD="align: center"]49[/TD]
[TD="align: center"]51[/TD]
[TD="align: center"]4%[/TD]
[/TR]
[TR]
[TD="width: 162"]Load Factor[/TD]
[TD="width: 65, align: center"]88%[/TD]
[TD="width: 65, align: center"]91%[/TD]
[TD="width: 65, align: center"]+3ppts[/TD]
[TD="align: center"]85%[/TD]
[TD="align: center"]89%[/TD]
[TD="align: center"]+4ppts[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Avg. Fare (incl. bag) EUR[/TD]
[TD="width: 65, align: center"]60[/TD]
[TD="width: 65, align: center"]62[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]52[/TD]
[TD="align: center"]54[/TD]
[TD="align: center"]5%[/TD]
[/TR]
[TR]
[TD="width: 162"]Rev. Per Pax. EUR[/TD]
[TD="width: 65, align: center"]74[/TD]
[TD="width: 65, align: center"]75[/TD]
[TD="width: 65, align: center"]2%[/TD]
[TD="align: center"]66[/TD]
[TD="align: center"]69[/TD]
[TD="align: center"]4%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Revenues EUR million[/TD]
[TD="width: 65, align: center"]1,913[/TD]
[TD="width: 65, align: center"]2,042[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]3,255[/TD]
[TD="align: center"]3,537[/TD]
[TD="align: center"]9%[/TD]
[/TR]
[TR]
[TD="width: 162"]Operating profit EUR million[/TD]
[TD="width: 65, align: center"]614[/TD]
[TD="width: 65, align: center"]702[/TD]
[TD="width: 65, align: center"]14%[/TD]
[TD="align: center"]717[/TD]
[TD="align: center"]933[/TD]
[TD="align: center"]30%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Operating margin %[/TD]
[TD="width: 65, align: center"]32.1[/TD]
[TD="width: 65, align: center"]36.7[/TD]
[TD="width: 65, align: center"]4.6[/TD]
[TD="align: center"]22.0[/TD]
[TD="align: center"]26.4[/TD]
[TD="align: center"]4.4[/TD]
[/TR]
[TR]
[TD="width: 162"]Profit after Tax EUR million[/TD]
[TD="width: 65, align: center"]524[/TD]
[TD="width: 65, align: center"]598[/TD]
[TD="width: 65, align: center"]14%[/TD]
[TD="align: center"]602[/TD]
[TD="align: center"]795[/TD]
[TD="align: center"]32%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
Passenger growth of 4% all driven by load factor gains
Ryanair's passenger numbers increased by 4% year on year to reach 27 million in 2QFY2015. This matched the growth rate of 1Q, so that 1H growth was also 4% and 1H passenger numbers reached 51 million.
This traffic growth was entirely due to higher load factor, which increased by 3ppts to 91% in 2Q and by 4ppts to 89% in 1H. Ryanair does not explicitly report seat numbers, but its data on passenger numbers and load factors imply that seat capacity was flat year on year both for 2Q and for 1H.
Load factor gains continued into Oct-2014 (up 6ppts to 89%) and Ryanair's forward bookings indicate that this trend should also remain for the whole of 2HFY2015 in spite of much stronger capacity growth in 2H than in 1H. After more than a decade of load factor in the low 80s, Ryanair should take it from 83% in FY2014 to 87% in FY2015 and aims to achieve 90% by FY2017.
This latter factor has received much media coverage and this has helped promote Ryanair. Mr O'Leary noted that the good thing about having a "Damascene conversion" and "seeing the light" about service improvements was that this created "enormous appetite for the Damascene conversion".
Average fares up 3% in 2Q
Load factor gains were not at the expense of falling fares in 1HFY2015. On the contrary, average fares increased by 3% in 2Q and 5% in 1H. This outturn for 1H average fares was slightly lower than the 6% increase expected at the time of Ryanair's 1Q results announcement in late Jul-2014, but this was offset by 1H passenger growth of 4% exceeding its 3% guidance figure.
Ancillary revenues grew more or less in line with passenger growth as reduced charges for bag check and airport check in were offset by increased revenue from allocated seating. Total revenue per passenger was up by 2% in 2Q and 4% in 1H. Total revenue per seat was up 6% in 2Q and 9% in 1H.
Revenues rose 7%
Total revenue increased by 7% year on year in 2Q, with scheduled passenger revenue up 7% and ancillary revenue up 4%.
Ryanair 2Q and 1H revenues FY2015 versus FY2014
[TABLE="width: 617"]
[TR]
[TH="width: 162, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 62, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 72, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 62, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[TH="width: 64, bgcolor: #00529F"]% of total in 1H FY2015[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Scheduled revenues[/TD]
[TD="width: 65, align: center"]1,556[/TD]
[TD="width: 65, align: center"]1671[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]2,542[/TD]
[TD="align: center"]2,796[/TD]
[TD="align: center"]10%[/TD]
[TD="align: center"]79%[/TD]
[/TR]
[TR]
[TD="width: 162"]Ancillary revenues[/TD]
[TD="width: 65, align: center"]356[/TD]
[TD="width: 65, align: center"]371[/TD]
[TD="width: 65, align: center"]4%[/TD]
[TD="align: center"]713[/TD]
[TD="align: center"]741[/TD]
[TD="align: center"]4%[/TD]
[TD="align: center"]21%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Total[/TD]
[TD="width: 65, align: center"]1,913[/TD]
[TD="width: 65, align: center"]2,042[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]3,255[/TD]
[TD="align: center"]3,537[/TD]
[TD="align: center"]9%[/TD]
[TD="align: center"]100%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
Operating costs up 3% in 2Q
Operating costs increased by 3% in 2QFY2015, less than the growth in passenger numbers and in revenues. Cost per passenger was down by 1%, but up 4% if fuel costs are excluded. Total cost per seat was up 6% in 2Q and 2% in 1H, on both cases less than the increase in revenue per seat.
Fuel spend fell by 3% due to lower fuel prices in EUR, while ex-fuel costs increased by 9%. Airport and handling charges increased by 11%, faster than passenger growth due to an increased proportion of primary airports and the weakening of the EUR against GBP.
Route charges fell by 1%, reflecting flat capacity and a 1% reduction in average sector length. Labour costs grew by 3% as a result of a pay increase and foreign exchange movements. Marketing, distribution and other costs grew rapidly, at 29%, due to higher spend in support of Ryanair's 'Always Getting Better' customer service improvements and new routes.
Ryanair 2Q and 1H costs FY2015 versus FY2014
[TABLE="width: 637"]
[TR]
[TH="width: 181, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 62, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 72, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 62, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[TH="width: 64, bgcolor: #00529F"]% of total in 1H FY2015[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Fuel and oil[/TD]
[TD="width: 65, align: center"]625[/TD]
[TD="width: 65, align: center"]608[/TD]
[TD="width: 65, align: center"]-3%[/TD]
[TD="align: center"]1,201[/TD]
[TD="align: center"]1,172[/TD]
[TD="align: center"]-2%[/TD]
[TD="align: center"]45%[/TD]
[/TR]
[TR]
[TD="width: 181"]Airport & handling charges[/TD]
[TD="width: 65, align: center"]191[/TD]
[TD="width: 65, align: center"]213[/TD]
[TD="width: 65, align: center"]11%[/TD]
[TD="align: center"]367[/TD]
[TD="align: center"]408[/TD]
[TD="align: center"]11%[/TD]
[TD="align: center"]16%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Route charges[/TD]
[TD="width: 65, align: center"]163[/TD]
[TD="width: 65, align: center"]161[/TD]
[TD="width: 65, align: center"]-1%[/TD]
[TD="align: center"]319[/TD]
[TD="align: center"]315[/TD]
[TD="align: center"]-1%[/TD]
[TD="align: center"]12%[/TD]
[/TR]
[TR]
[TD="width: 181"]Staff costs[/TD]
[TD="width: 65, align: center"]128[/TD]
[TD="width: 65, align: center"]132[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]259[/TD]
[TD="align: center"]265[/TD]
[TD="align: center"]2%[/TD]
[TD="align: center"]10%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Depreciation[/TD]
[TD="width: 65, align: center"]92[/TD]
[TD="width: 65, align: center"]98[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]182[/TD]
[TD="align: center"]195[/TD]
[TD="align: center"]7%[/TD]
[TD="align: center"]7%[/TD]
[/TR]
[TR]
[TD="width: 181"]Marketing, distribution & other[/TD]
[TD="width: 65, align: center"]50[/TD]
[TD="width: 65, align: center"]64[/TD]
[TD="width: 65, align: center"]29%[/TD]
[TD="align: center"]103[/TD]
[TD="align: center"]124[/TD]
[TD="align: center"]20%[/TD]
[TD="align: center"]5%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Maintenance, material and repairs[/TD]
[TD="width: 65, align: center"]24[/TD]
[TD="width: 65, align: center"]30[/TD]
[TD="width: 65, align: center"]23%[/TD]
[TD="align: center"]54[/TD]
[TD="align: center"]65[/TD]
[TD="align: center"]20%[/TD]
[TD="align: center"]2%[/TD]
[/TR]
[TR]
[TD="width: 181"]Aircraft rentals[/TD]
[TD="width: 65, align: center"]26[/TD]
[TD="width: 65, align: center"]34[/TD]
[TD="width: 65, align: center"]31%[/TD]
[TD="align: center"]53[/TD]
[TD="align: center"]61[/TD]
[TD="align: center"]15%[/TD]
[TD="align: center"]2%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Total[/TD]
[TD="width: 65, align: center"]1,299[/TD]
[TD="width: 65, align: center"]1,340[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]2,538[/TD]
[TD="align: center"]2,604[/TD]
[TD="align: center"]3%[/TD]
[TD="align: center"]100%[/TD]
[/TR]
[TR]
[TD="width: 181"]Costs ex fuel[/TD]
[TD="width: 65, align: center"]674[/TD]
[TD="width: 65, align: center"]732[/TD]
[TD="width: 65, align: center"]9%[/TD]
[TD="align: center"]1,336[/TD]
[TD="align: center"]1,433[/TD]
[TD="align: center"]7%[/TD]
[TD="align: center"]55%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
FY2015 targets are raised again
As a result of the strong 1H results and healthy demand, Ryanair has increased its FY2015 target for passenger numbers from 87 million to 89 million, an increase of 9% over FY2014. This is its third increase in its FY2015 passenger target since May-2014, when it was expecting 84.6 million. The growth rate now anticipated by Ryanair in 2H is 16%, representing 5.3 million additional passengers, with growth of 12% in 3Q and 20% in 4Q.
Ryanair continues to apply some caution to the outlook for average fares in 2HFY2015 and expects these to fall year in year. However, it now expects an average fare decline of between 3% and 5% in 3Q, which is a narrower decline than the fall of 6% to 8% previously guided for 2H. For 4Q, it now expects a decline of between 6% and 10% in 4Q. This allows for a heavier fall than previously expected, reflecting the higher traffic growth and relatively low visibility into 4Q. For FY2015 as a whole, Ryanair expects average fares to fall by 1%, a very fair price to pay for 9% traffic growth with load factor up 4ppts.
Higher passenger growth has led Ryanair to lower its guidance on ex fuel costs per passenger for FY2015 from growth of 4% to flat year on year. It expects total costs per passenger (including fuel) to fall by 4%.
The higher passenger target and lower costs per passenger result in Ryanair's raised FY2015 net profit guidance of between EUR750 million and EUR770 million, versus previous guidance that net profit would be at the upper end of the range EUR620 million to EUR650 million. The new range represents growth of 43% to 47% over FY2014.
Winter growth will come from increased frequencies and new routes
Ryanair cites capacity cuts by full service carriers as providing it with opportunities
As a result of the growth opportunities that Ryanair sees, it plans to ground only around 50 aircraft this winter, compared to 70 aircraft in winter 2013/2014 and 80 the winter before that. As has long been the case, Ryanair cites capacity cuts by full service carriers as providing it with opportunities. In particular, it sees Italy and Germany as markets where the incumbents are reducing capacity.
Slightly more than half of its traffic growth this winter will come from increased frequencies, particularly at London Stansted and Dublin, but also at other primary airports as Ryanair fills out its schedule to increase its appeal to business travellers. Frequencies will be increased on both domestic and international routes. It now offers double daily schedules on business routes in other domestic markets in Europe, such as Porto-Lisbon, Gdansk-Wroclaw and Wroclaw-Warsaw.
The balance of the winter growth will come from 41 new routes and four new bases. It says that forward bookings are building quickly on its new bases, Cologne-Bonn, Gdansk, Glasgow and Warsaw Modlin. It is also re-entering two important UK domestic routes, London to Glasgow andEdinburgh with a three times daily frequency and fares that Ryanair says are 50% lower than those of BA or easyJet.
Beyond the coming winter season, Ryanair will open its 70th base at Copenhagen, beginning what it calls its "expansion in the high fare Scandinavian market after a number of years without capacity growth in that market".
FY2024 passenger target of 150 million, up 84% on FY2014
Ryanair looks to be on course to achieve its 9% passenger growth target in FY2015. It plans passenger growth rates of between 5% and 8% pa for the following decade until FY2024. This will take its planned annual passenger numbers to 150 million in FY2024, compared with just under 82 million carried in FY2014.
Its fleet plan over this period will take it to 520 aircraft in FY2024 from 299 at the end of FY2014. This fleet plan encompasses both its follow-onBoeing 737-800 order (the first delivery of 180 took place in Sep-2014) and its Boeing 737MAX order (deliveries from 2019 to 2024).
This plan represents average passenger growth of just over 6% pa, based on average fleet growth of just under 6% pa. The planned traffic growth rate is higher than likely market growth, but is less than half of the 13% pa that Ryanair achieved over the past 10 years. Its advantages in low costs and fares, supported by product and service improvements and its new aircraft, should allow it to make the necessary further market share gains.
Ryanair passenger numbers versus competitor airlines traffic in Europe FY2014 and Ryanair passenger forecasts to FY2019
Note: Ryanair has a Mar year end
Source: Ryanair 1H FY2015 results presentation
Ryanair fleet and passenger targets to FY2024
Note: Ryanair has a Mar year end
Source: Ryanair 1H FY2015 results presentation
Some evidence to suggest that Ryanair is indeed 'Always Getting Better'
Ryanair's 'Always Getting Better' programme certainly appears to be having a positive impact. The step change in load factor, without a heavy fall in average fares, is evidence of this. With regard to new products aimed at specific passenger groups, Ryanair is starting to see some signs of progress. Mr O'Leary said that its new Family product "took off like a rocket over the summer". Although it is "not enormous in percentage terms", this initiative is "part of showing that Ryanair cares".
Mr O'Leary hopes to convert around half of the 25% of passengers that are currently flying on Ryanair for business purposes to Business Plus
Mr O'Leary hopes to convert around half of the 25% of passengers that are currently flying on Ryanair for business purposes to Business Plus, its new business fares product, over the next two to three years, leading to a penetration of around 12% of all passengers. The initial take-up has been slow, but he hopes to see it rise to a mid single digit percentage in the coming winter. Network and schedule improvements should support sales of this product, which bundles a number of service features into one fare.
Ryanair's recently established 'Ryanair Labs' team has been formed to devise and launch new developments providing improvements to its digital interfaces. Further changes in Ryanair's distribution strategy, in particular targeting corporate accounts, and enhancements to its website and mobile App should support its network management initiatives and brand campaigns to build on the strong 12 months since it firs signalled its new customer focused approach.
Ryanair's 'Always Getting Better' programme
Source: Ryanair 1H FY2015 results presentation
In addition to hard data such as traffic and load factor gains, Ryanair has also seen its brand rating improve, as defined by the YouGov BrandIndex Buzz index. It still has a low and negative rating, but Ryanair's brand was the top improver among airlines in the UK in the first six months of 2014.
In addition, according to data sourced to Hitwise UK and presented by Ryanair, its website has moved from number three to number one most searched UK airline website between Dec-2013 and Sep-2014. Moreover, it has been number one six months running.
While measures such as theses are subjective and can vary depending on the source, this is the first time that Ryanair has ever been in a position to enlist such third party ratings to demonstrate that its brand is improving. Mr O'Leary acknowledged to analysts that Ryanair was "not there yet", but still had a couple of years to go. Nevertheless, perceptions are changing.
Top YouGov BrandIndex Buzz improvers among airlines in UK Jan-2014-Jun-2014 versus Jan-2013-Jun-2013
YouGov BrandIndex’s Buzz score asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Source: YouGov BrandIndex
Ryanair, easyJet, British Airways share of UK airline website visits (left hand axis) and Ryanair's YouGov brand index (right hand axis)
Source: Ryanair 1H FY2015 results presentation
See related reports:
Ryanair's 2QFY2015 results confirm that it has resumed a profit growth path after a FY2014's rare fall in profits. CAPA suggested that the raised FY2015 net profit guidance issued with its 1Q results in Jul-2014, looked comfortably achievable and so it is no surprise that Ryanair has increased its target once more.
See related reports:
Ryanair's rolling 12 month operating margin to the end of Sep-2014 is 16.5%, up 2ppts from a year earlier. easyJet is yet to report results for the period (its year end is September and results are due on 18-Nov-2014), but analysts' consensus forecasts imply an operating margin of 11.7%, up 1ppt from a year earlier.
The success that it already appears to be enjoying with its product and service enhancements, combined with the further cost efficiencies to come when its 737MAX deliveries commence, should allow it to maintain this position for a long time to come.
Ryanair: Europe's most profitable airline "not cheap and nasty". FY target raised after strong 2Q
Ryanair has again achieved double digit growth in net profits in 2QFY2015. This was the result of revenue per seat growth outpacing cost per seat growth. After Ryanair's dip in profits in FY2014, it has now reported two quarters of earnings growth and reconfirmed its position as Europe's most profitable airline. It has again raised its FY2014 net profit guidance and expects a result that is around 45% higher than last year.
With a slight fall in average sector length in 2Q, the increased revenue per seat was the result of network and product/service improvements and greater overlap with higher fare competitors. It seems that Ryanair has made good progress with its 'Always Getting Better' programme and this is feeding through to the numbers.
Remarkably for Ryanair, it is even starting to make positive progress in brand rating surveys. As CEO Michael O'Leary said to analysts at the 2Q results presentation, "It's not cheap and nasty any more," he said, "it's cheap and very good."
Ryanair's 2Q profit was up 14%
In 2QFY2015 (Jul to Sep), Ryanair's net profit increased by 14% to EUR598 million, its highest ever 2Q result in what is the seasonally strongest quarter. The operating profit figure also increased by 14% to reach EUR702 million on revenues that were up 7% to EUR2,042 million. The operating margin of 36.7%, up 4.6ppts year on year, was Ryanair's highest 2Q operating margin since FY2006.
For 1HFY2015, Ryanair's revenues increased by 9%, its net profit was up 32% and its operating profit grew by 30% (see table below).
Ryanair 2Q and 1H highlights FY2015 versus FY2014
[TABLE="width: 553"]
[TR]
[TH="width: 162, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Passengers million[/TD]
[TD="width: 65, align: center"]26[/TD]
[TD="width: 65, align: center"]27[/TD]
[TD="width: 65, align: center"]4%[/TD]
[TD="align: center"]49[/TD]
[TD="align: center"]51[/TD]
[TD="align: center"]4%[/TD]
[/TR]
[TR]
[TD="width: 162"]Load Factor[/TD]
[TD="width: 65, align: center"]88%[/TD]
[TD="width: 65, align: center"]91%[/TD]
[TD="width: 65, align: center"]+3ppts[/TD]
[TD="align: center"]85%[/TD]
[TD="align: center"]89%[/TD]
[TD="align: center"]+4ppts[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Avg. Fare (incl. bag) EUR[/TD]
[TD="width: 65, align: center"]60[/TD]
[TD="width: 65, align: center"]62[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]52[/TD]
[TD="align: center"]54[/TD]
[TD="align: center"]5%[/TD]
[/TR]
[TR]
[TD="width: 162"]Rev. Per Pax. EUR[/TD]
[TD="width: 65, align: center"]74[/TD]
[TD="width: 65, align: center"]75[/TD]
[TD="width: 65, align: center"]2%[/TD]
[TD="align: center"]66[/TD]
[TD="align: center"]69[/TD]
[TD="align: center"]4%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Revenues EUR million[/TD]
[TD="width: 65, align: center"]1,913[/TD]
[TD="width: 65, align: center"]2,042[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]3,255[/TD]
[TD="align: center"]3,537[/TD]
[TD="align: center"]9%[/TD]
[/TR]
[TR]
[TD="width: 162"]Operating profit EUR million[/TD]
[TD="width: 65, align: center"]614[/TD]
[TD="width: 65, align: center"]702[/TD]
[TD="width: 65, align: center"]14%[/TD]
[TD="align: center"]717[/TD]
[TD="align: center"]933[/TD]
[TD="align: center"]30%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Operating margin %[/TD]
[TD="width: 65, align: center"]32.1[/TD]
[TD="width: 65, align: center"]36.7[/TD]
[TD="width: 65, align: center"]4.6[/TD]
[TD="align: center"]22.0[/TD]
[TD="align: center"]26.4[/TD]
[TD="align: center"]4.4[/TD]
[/TR]
[TR]
[TD="width: 162"]Profit after Tax EUR million[/TD]
[TD="width: 65, align: center"]524[/TD]
[TD="width: 65, align: center"]598[/TD]
[TD="width: 65, align: center"]14%[/TD]
[TD="align: center"]602[/TD]
[TD="align: center"]795[/TD]
[TD="align: center"]32%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
Passenger growth of 4% all driven by load factor gains
Ryanair's passenger numbers increased by 4% year on year to reach 27 million in 2QFY2015. This matched the growth rate of 1Q, so that 1H growth was also 4% and 1H passenger numbers reached 51 million.
This traffic growth was entirely due to higher load factor, which increased by 3ppts to 91% in 2Q and by 4ppts to 89% in 1H. Ryanair does not explicitly report seat numbers, but its data on passenger numbers and load factors imply that seat capacity was flat year on year both for 2Q and for 1H.
Load factor gains continued into Oct-2014 (up 6ppts to 89%) and Ryanair's forward bookings indicate that this trend should also remain for the whole of 2HFY2015 in spite of much stronger capacity growth in 2H than in 1H. After more than a decade of load factor in the low 80s, Ryanair should take it from 83% in FY2014 to 87% in FY2015 and aims to achieve 90% by FY2017.
Ryanair would "err on the side of growing load factor, rather than increasing yield"
CEO Michael O'Leary told analysts at the 1H results presentation that, after reaching 90%, there would not be much scope for further gains, but that Ryanair would "err on the side of growing load factor, rather than increasing yield". He argued that demand growth and load factor gains were the result of Ryanair's well-established low fares and also the recent improvements to its product and service.This latter factor has received much media coverage and this has helped promote Ryanair. Mr O'Leary noted that the good thing about having a "Damascene conversion" and "seeing the light" about service improvements was that this created "enormous appetite for the Damascene conversion".
Average fares up 3% in 2Q
Load factor gains were not at the expense of falling fares in 1HFY2015. On the contrary, average fares increased by 3% in 2Q and 5% in 1H. This outturn for 1H average fares was slightly lower than the 6% increase expected at the time of Ryanair's 1Q results announcement in late Jul-2014, but this was offset by 1H passenger growth of 4% exceeding its 3% guidance figure.
Ancillary revenues grew more or less in line with passenger growth as reduced charges for bag check and airport check in were offset by increased revenue from allocated seating. Total revenue per passenger was up by 2% in 2Q and 4% in 1H. Total revenue per seat was up 6% in 2Q and 9% in 1H.
Revenues rose 7%
Total revenue increased by 7% year on year in 2Q, with scheduled passenger revenue up 7% and ancillary revenue up 4%.
Ryanair 2Q and 1H revenues FY2015 versus FY2014
[TABLE="width: 617"]
[TR]
[TH="width: 162, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 62, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 72, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 62, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[TH="width: 64, bgcolor: #00529F"]% of total in 1H FY2015[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Scheduled revenues[/TD]
[TD="width: 65, align: center"]1,556[/TD]
[TD="width: 65, align: center"]1671[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]2,542[/TD]
[TD="align: center"]2,796[/TD]
[TD="align: center"]10%[/TD]
[TD="align: center"]79%[/TD]
[/TR]
[TR]
[TD="width: 162"]Ancillary revenues[/TD]
[TD="width: 65, align: center"]356[/TD]
[TD="width: 65, align: center"]371[/TD]
[TD="width: 65, align: center"]4%[/TD]
[TD="align: center"]713[/TD]
[TD="align: center"]741[/TD]
[TD="align: center"]4%[/TD]
[TD="align: center"]21%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 162"]Total[/TD]
[TD="width: 65, align: center"]1,913[/TD]
[TD="width: 65, align: center"]2,042[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]3,255[/TD]
[TD="align: center"]3,537[/TD]
[TD="align: center"]9%[/TD]
[TD="align: center"]100%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
Operating costs up 3% in 2Q
Operating costs increased by 3% in 2QFY2015, less than the growth in passenger numbers and in revenues. Cost per passenger was down by 1%, but up 4% if fuel costs are excluded. Total cost per seat was up 6% in 2Q and 2% in 1H, on both cases less than the increase in revenue per seat.
Fuel spend fell by 3% due to lower fuel prices in EUR, while ex-fuel costs increased by 9%. Airport and handling charges increased by 11%, faster than passenger growth due to an increased proportion of primary airports and the weakening of the EUR against GBP.
Route charges fell by 1%, reflecting flat capacity and a 1% reduction in average sector length. Labour costs grew by 3% as a result of a pay increase and foreign exchange movements. Marketing, distribution and other costs grew rapidly, at 29%, due to higher spend in support of Ryanair's 'Always Getting Better' customer service improvements and new routes.
Ryanair 2Q and 1H costs FY2015 versus FY2014
[TABLE="width: 637"]
[TR]
[TH="width: 181, bgcolor: #00529F"][/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2014[/TH]
[TH="width: 65, bgcolor: #00529F"]2Q FY2015[/TH]
[TH="width: 65, bgcolor: #00529F"]Change 2Q FY2015 vs 2Q FY2014[/TH]
[TH="width: 62, bgcolor: #00529F"]1H FY2014[/TH]
[TH="width: 72, bgcolor: #00529F"]1HFY2015[/TH]
[TH="width: 62, bgcolor: #00529F"]Change 1H FY2015 vs 1H FY2014[/TH]
[TH="width: 64, bgcolor: #00529F"]% of total in 1H FY2015[/TH]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Fuel and oil[/TD]
[TD="width: 65, align: center"]625[/TD]
[TD="width: 65, align: center"]608[/TD]
[TD="width: 65, align: center"]-3%[/TD]
[TD="align: center"]1,201[/TD]
[TD="align: center"]1,172[/TD]
[TD="align: center"]-2%[/TD]
[TD="align: center"]45%[/TD]
[/TR]
[TR]
[TD="width: 181"]Airport & handling charges[/TD]
[TD="width: 65, align: center"]191[/TD]
[TD="width: 65, align: center"]213[/TD]
[TD="width: 65, align: center"]11%[/TD]
[TD="align: center"]367[/TD]
[TD="align: center"]408[/TD]
[TD="align: center"]11%[/TD]
[TD="align: center"]16%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Route charges[/TD]
[TD="width: 65, align: center"]163[/TD]
[TD="width: 65, align: center"]161[/TD]
[TD="width: 65, align: center"]-1%[/TD]
[TD="align: center"]319[/TD]
[TD="align: center"]315[/TD]
[TD="align: center"]-1%[/TD]
[TD="align: center"]12%[/TD]
[/TR]
[TR]
[TD="width: 181"]Staff costs[/TD]
[TD="width: 65, align: center"]128[/TD]
[TD="width: 65, align: center"]132[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]259[/TD]
[TD="align: center"]265[/TD]
[TD="align: center"]2%[/TD]
[TD="align: center"]10%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Depreciation[/TD]
[TD="width: 65, align: center"]92[/TD]
[TD="width: 65, align: center"]98[/TD]
[TD="width: 65, align: center"]7%[/TD]
[TD="align: center"]182[/TD]
[TD="align: center"]195[/TD]
[TD="align: center"]7%[/TD]
[TD="align: center"]7%[/TD]
[/TR]
[TR]
[TD="width: 181"]Marketing, distribution & other[/TD]
[TD="width: 65, align: center"]50[/TD]
[TD="width: 65, align: center"]64[/TD]
[TD="width: 65, align: center"]29%[/TD]
[TD="align: center"]103[/TD]
[TD="align: center"]124[/TD]
[TD="align: center"]20%[/TD]
[TD="align: center"]5%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Maintenance, material and repairs[/TD]
[TD="width: 65, align: center"]24[/TD]
[TD="width: 65, align: center"]30[/TD]
[TD="width: 65, align: center"]23%[/TD]
[TD="align: center"]54[/TD]
[TD="align: center"]65[/TD]
[TD="align: center"]20%[/TD]
[TD="align: center"]2%[/TD]
[/TR]
[TR]
[TD="width: 181"]Aircraft rentals[/TD]
[TD="width: 65, align: center"]26[/TD]
[TD="width: 65, align: center"]34[/TD]
[TD="width: 65, align: center"]31%[/TD]
[TD="align: center"]53[/TD]
[TD="align: center"]61[/TD]
[TD="align: center"]15%[/TD]
[TD="align: center"]2%[/TD]
[/TR]
[TR="bgcolor: #BED4E8"]
[TD="width: 181"]Total[/TD]
[TD="width: 65, align: center"]1,299[/TD]
[TD="width: 65, align: center"]1,340[/TD]
[TD="width: 65, align: center"]3%[/TD]
[TD="align: center"]2,538[/TD]
[TD="align: center"]2,604[/TD]
[TD="align: center"]3%[/TD]
[TD="align: center"]100%[/TD]
[/TR]
[TR]
[TD="width: 181"]Costs ex fuel[/TD]
[TD="width: 65, align: center"]674[/TD]
[TD="width: 65, align: center"]732[/TD]
[TD="width: 65, align: center"]9%[/TD]
[TD="align: center"]1,336[/TD]
[TD="align: center"]1,433[/TD]
[TD="align: center"]7%[/TD]
[TD="align: center"]55%[/TD]
[/TR]
[/TABLE]
Note: Ryanair has a Mar year end (1H = Apr to Sep)
Source: CAPA – Centre for Aviation, Ryanair
FY2015 targets are raised again
As a result of the strong 1H results and healthy demand, Ryanair has increased its FY2015 target for passenger numbers from 87 million to 89 million, an increase of 9% over FY2014. This is its third increase in its FY2015 passenger target since May-2014, when it was expecting 84.6 million. The growth rate now anticipated by Ryanair in 2H is 16%, representing 5.3 million additional passengers, with growth of 12% in 3Q and 20% in 4Q.
Ryanair continues to apply some caution to the outlook for average fares in 2HFY2015 and expects these to fall year in year. However, it now expects an average fare decline of between 3% and 5% in 3Q, which is a narrower decline than the fall of 6% to 8% previously guided for 2H. For 4Q, it now expects a decline of between 6% and 10% in 4Q. This allows for a heavier fall than previously expected, reflecting the higher traffic growth and relatively low visibility into 4Q. For FY2015 as a whole, Ryanair expects average fares to fall by 1%, a very fair price to pay for 9% traffic growth with load factor up 4ppts.
Higher passenger growth has led Ryanair to lower its guidance on ex fuel costs per passenger for FY2015 from growth of 4% to flat year on year. It expects total costs per passenger (including fuel) to fall by 4%.
The higher passenger target and lower costs per passenger result in Ryanair's raised FY2015 net profit guidance of between EUR750 million and EUR770 million, versus previous guidance that net profit would be at the upper end of the range EUR620 million to EUR650 million. The new range represents growth of 43% to 47% over FY2014.
Winter growth will come from increased frequencies and new routes
Ryanair cites capacity cuts by full service carriers as providing it with opportunities
As a result of the growth opportunities that Ryanair sees, it plans to ground only around 50 aircraft this winter, compared to 70 aircraft in winter 2013/2014 and 80 the winter before that. As has long been the case, Ryanair cites capacity cuts by full service carriers as providing it with opportunities. In particular, it sees Italy and Germany as markets where the incumbents are reducing capacity.
Slightly more than half of its traffic growth this winter will come from increased frequencies, particularly at London Stansted and Dublin, but also at other primary airports as Ryanair fills out its schedule to increase its appeal to business travellers. Frequencies will be increased on both domestic and international routes. It now offers double daily schedules on business routes in other domestic markets in Europe, such as Porto-Lisbon, Gdansk-Wroclaw and Wroclaw-Warsaw.
The balance of the winter growth will come from 41 new routes and four new bases. It says that forward bookings are building quickly on its new bases, Cologne-Bonn, Gdansk, Glasgow and Warsaw Modlin. It is also re-entering two important UK domestic routes, London to Glasgow andEdinburgh with a three times daily frequency and fares that Ryanair says are 50% lower than those of BA or easyJet.
Beyond the coming winter season, Ryanair will open its 70th base at Copenhagen, beginning what it calls its "expansion in the high fare Scandinavian market after a number of years without capacity growth in that market".
Ryanair's low fares and strong balance sheet position it to compete strongly with Scandinavia's two largest airlines
Mr O'Leary said at the 1H results presentation that other airports in Scandinavia were also keen to attract Ryanair. He said that airports in the region were nervous about both Norwegian Air Shuttle, which is at a "make or break" stage of its development, and SAS, which "needs a government bail out". Certainly, Ryanair's low fares and strong balance sheet position it to compete strongly with Scandinavia's two largest airlines.FY2024 passenger target of 150 million, up 84% on FY2014
Ryanair looks to be on course to achieve its 9% passenger growth target in FY2015. It plans passenger growth rates of between 5% and 8% pa for the following decade until FY2024. This will take its planned annual passenger numbers to 150 million in FY2024, compared with just under 82 million carried in FY2014.
Its fleet plan over this period will take it to 520 aircraft in FY2024 from 299 at the end of FY2014. This fleet plan encompasses both its follow-onBoeing 737-800 order (the first delivery of 180 took place in Sep-2014) and its Boeing 737MAX order (deliveries from 2019 to 2024).
This plan represents average passenger growth of just over 6% pa, based on average fleet growth of just under 6% pa. The planned traffic growth rate is higher than likely market growth, but is less than half of the 13% pa that Ryanair achieved over the past 10 years. Its advantages in low costs and fares, supported by product and service improvements and its new aircraft, should allow it to make the necessary further market share gains.
Ryanair passenger numbers versus competitor airlines traffic in Europe FY2014 and Ryanair passenger forecasts to FY2019
Note: Ryanair has a Mar year end
Source: Ryanair 1H FY2015 results presentation
Ryanair fleet and passenger targets to FY2024
Note: Ryanair has a Mar year end
Source: Ryanair 1H FY2015 results presentation
Some evidence to suggest that Ryanair is indeed 'Always Getting Better'
Ryanair's 'Always Getting Better' programme certainly appears to be having a positive impact. The step change in load factor, without a heavy fall in average fares, is evidence of this. With regard to new products aimed at specific passenger groups, Ryanair is starting to see some signs of progress. Mr O'Leary said that its new Family product "took off like a rocket over the summer". Although it is "not enormous in percentage terms", this initiative is "part of showing that Ryanair cares".
Mr O'Leary hopes to convert around half of the 25% of passengers that are currently flying on Ryanair for business purposes to Business Plus
Mr O'Leary hopes to convert around half of the 25% of passengers that are currently flying on Ryanair for business purposes to Business Plus, its new business fares product, over the next two to three years, leading to a penetration of around 12% of all passengers. The initial take-up has been slow, but he hopes to see it rise to a mid single digit percentage in the coming winter. Network and schedule improvements should support sales of this product, which bundles a number of service features into one fare.
Ryanair's recently established 'Ryanair Labs' team has been formed to devise and launch new developments providing improvements to its digital interfaces. Further changes in Ryanair's distribution strategy, in particular targeting corporate accounts, and enhancements to its website and mobile App should support its network management initiatives and brand campaigns to build on the strong 12 months since it firs signalled its new customer focused approach.
Ryanair's 'Always Getting Better' programme
Source: Ryanair 1H FY2015 results presentation
In addition to hard data such as traffic and load factor gains, Ryanair has also seen its brand rating improve, as defined by the YouGov BrandIndex Buzz index. It still has a low and negative rating, but Ryanair's brand was the top improver among airlines in the UK in the first six months of 2014.
In addition, according to data sourced to Hitwise UK and presented by Ryanair, its website has moved from number three to number one most searched UK airline website between Dec-2013 and Sep-2014. Moreover, it has been number one six months running.
While measures such as theses are subjective and can vary depending on the source, this is the first time that Ryanair has ever been in a position to enlist such third party ratings to demonstrate that its brand is improving. Mr O'Leary acknowledged to analysts that Ryanair was "not there yet", but still had a couple of years to go. Nevertheless, perceptions are changing.
Top YouGov BrandIndex Buzz improvers among airlines in UK Jan-2014-Jun-2014 versus Jan-2013-Jun-2013
YouGov BrandIndex’s Buzz score asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Source: YouGov BrandIndex
Ryanair, easyJet, British Airways share of UK airline website visits (left hand axis) and Ryanair's YouGov brand index (right hand axis)
Source: Ryanair 1H FY2015 results presentation
See related reports:
- Ryanair SWOT: low costs remain the key strength, even as customer service enhancements take root
- Europe's airlines: 1H2014 results season shows improving trend, but cost reduction is the key driver
Ryanair's 2QFY2015 results confirm that it has resumed a profit growth path after a FY2014's rare fall in profits. CAPA suggested that the raised FY2015 net profit guidance issued with its 1Q results in Jul-2014, looked comfortably achievable and so it is no surprise that Ryanair has increased its target once more.
See related reports:
- Ryanair reports a rare fall in annual profit, but aims for rapid rebound and goes in search of yield
- Ryanair raises FY2015 profit guidance after strong 1Q. Warm and fuzzy O'Leary may be working
Ryanair's rolling 12 month operating margin to the end of Sep-2014 is 16.5%, up 2ppts from a year earlier. easyJet is yet to report results for the period (its year end is September and results are due on 18-Nov-2014), but analysts' consensus forecasts imply an operating margin of 11.7%, up 1ppt from a year earlier.
These latest results from Ryanair show its leadership position among all European airlines on financial performance
These latest results from Ryanair show its leadership position among all European airlines on financial performance.The success that it already appears to be enjoying with its product and service enhancements, combined with the further cost efficiencies to come when its 737MAX deliveries commence, should allow it to maintain this position for a long time to come.
Un uccellino mi ha detto che ci saranno novità a Berlino e Amburgo, e confermato le dicerie su Hannover.
Segnalo inoltre MOL a Bratislava giorno 13.
In un articolo di 1 anno fa ebbe un meeting e fu intervistato col Presidente slovacco in persona. In quell'occasione disse che c'erano tutti i presupposti (presumo economici) per fare base a Bratislava l'anno successivo (questo) ,poiché arrivavano nuovi aeromobili. Il Presidente invece affermò di essere desideroso di "far conoscere" la Slovacchia
Segnalo inoltre MOL a Bratislava giorno 13.
In un articolo di 1 anno fa ebbe un meeting e fu intervistato col Presidente slovacco in persona. In quell'occasione disse che c'erano tutti i presupposti (presumo economici) per fare base a Bratislava l'anno successivo (questo) ,poiché arrivavano nuovi aeromobili. Il Presidente invece affermò di essere desideroso di "far conoscere" la Slovacchia
Ryanair rolls out another route from Dole
Ryanair has expanded its network from the French regional airport of Dole (DLE) this week, starting weekly (Tuesdays) operations to Fez (FEZ) in Morocco on 11 November. The new route is the ULCC’s second to Morocco, joining existing services to Marrakech, and takes its commitment at Dole up to four routes this winter, as Lisbon and Porto are also served. Flown by the airline’s ubiquitous 189-seat 737-800s, the 1,685-kilometre sector will, like many Ryanair routes, avoid any direct competition.
fonte: anna.aero
Ryanair has expanded its network from the French regional airport of Dole (DLE) this week, starting weekly (Tuesdays) operations to Fez (FEZ) in Morocco on 11 November. The new route is the ULCC’s second to Morocco, joining existing services to Marrakech, and takes its commitment at Dole up to four routes this winter, as Lisbon and Porto are also served. Flown by the airline’s ubiquitous 189-seat 737-800s, the 1,685-kilometre sector will, like many Ryanair routes, avoid any direct competition.
fonte: anna.aero
Nuova partnership con Booking.com
http://corporate.ryanair.com/news/n...nership-strategica-con-booking-com/?market=it
RYANAIR ANNUNCIA UNA PARTNERSHIP STRATEGICA CON BOOKING.COM
24 Nov 2014
Oltre 550.000 Hotel A Disposizione Dei Clienti Su Ryanair.com
Ryanair, la compagnia aerea tariffe basse preferita in Europa, ha annunciato oggi (24 novembre) una nuova partnership con Booking.com, leader mondiale nella prenotazione online di hotel e sistemazioni alberghiere. La partnership permetterà ai clienti Ryanair di prenotare la più ampia gamma di alloggi al miglior prezzo, oltre alle tariffe aeree più basse, sul più ampio network di rotte d’Europa, il tutto direttamente sul sito Ryanair.com.
La partnership Ryanair con Booking.com offre ai clienti:
Il miglior prezzo garantito per ciascun tipo di proprietà
550.000 hotel e alloggi in 209 paesi
25 tipi di sistemazioni con oltre 40 milioni di recensioni degli ospiti
Possibilità di prenotare la sistemazione alberghiera mentre prenoti i voli oppure direttamente su Ryanair.com
Si tratta dell’ultimo di una serie di miglioramenti parte del programma Ryanair “Always Getting Better”, e fa seguito al nuovo sito web, alla nuovissima app con carte d’imbarco mobile, al sistema di registrazione dei clienti “My Ryanair” e ai nuovi servizi Family Extra e Business Plus, poiché Ryanair continua a offrire le tariffe più basse e molto altro ancora.
Il Chief Marketing Officer di Ryanair, Kenny Jacobs, ha dichiarato:
“Ryanair è lieta di entrare in partnership con Booking.com, il fornitore leader mondiale di prenotazioni alberghiere, in ciò che rappresenta l’ultimo di una lunga serie di miglioramenti digitali. Ryanair trasporterà 89 milioni di passeggeri quest’anno alle tariffe più basse e la nostra partnership con Booking.com garantisce i prezzi hotel più vantaggiosi, permettendo ai clienti Ryanair di prenotare congiuntamente i propri voli e il proprio alloggio, assicurandosi di risparmiare ancora di più ogni volta che viaggiano con noi.
Il Direttore globale PR di Booking.com, Andre Manning, ha aggiunto:
“Il nostro obiettivo è aiutare chi viaggia per piacere o per lavoro – qualunque sia il budget a disposizione – a scoprire , prenotare e godere più facilmente dei migliori posti al mondo in cui soggiornare. Siamo entusiasti di essere partner esclusivo di Ryanair e di veder crescere rapidamente, in pochissimo tempo, le prenotazioni alberghiere attraverso il loro sito web. Con oltre 550.000 sistemazioni alberghiere in tutto il mondo, Booking.com è impegnato a offrire la migliore esperienza di viaggio ovunque i clienti Ryanair stiano viaggiando.”
- See more at: http://corporate.ryanair.com/news/n...n-booking-com/?market=it#sthash.rqN9Ad4r.dpuf
http://corporate.ryanair.com/news/n...nership-strategica-con-booking-com/?market=it
RYANAIR ANNUNCIA UNA PARTNERSHIP STRATEGICA CON BOOKING.COM
24 Nov 2014
Oltre 550.000 Hotel A Disposizione Dei Clienti Su Ryanair.com
Ryanair, la compagnia aerea tariffe basse preferita in Europa, ha annunciato oggi (24 novembre) una nuova partnership con Booking.com, leader mondiale nella prenotazione online di hotel e sistemazioni alberghiere. La partnership permetterà ai clienti Ryanair di prenotare la più ampia gamma di alloggi al miglior prezzo, oltre alle tariffe aeree più basse, sul più ampio network di rotte d’Europa, il tutto direttamente sul sito Ryanair.com.
La partnership Ryanair con Booking.com offre ai clienti:
Il miglior prezzo garantito per ciascun tipo di proprietà
550.000 hotel e alloggi in 209 paesi
25 tipi di sistemazioni con oltre 40 milioni di recensioni degli ospiti
Possibilità di prenotare la sistemazione alberghiera mentre prenoti i voli oppure direttamente su Ryanair.com
Si tratta dell’ultimo di una serie di miglioramenti parte del programma Ryanair “Always Getting Better”, e fa seguito al nuovo sito web, alla nuovissima app con carte d’imbarco mobile, al sistema di registrazione dei clienti “My Ryanair” e ai nuovi servizi Family Extra e Business Plus, poiché Ryanair continua a offrire le tariffe più basse e molto altro ancora.
Il Chief Marketing Officer di Ryanair, Kenny Jacobs, ha dichiarato:
“Ryanair è lieta di entrare in partnership con Booking.com, il fornitore leader mondiale di prenotazioni alberghiere, in ciò che rappresenta l’ultimo di una lunga serie di miglioramenti digitali. Ryanair trasporterà 89 milioni di passeggeri quest’anno alle tariffe più basse e la nostra partnership con Booking.com garantisce i prezzi hotel più vantaggiosi, permettendo ai clienti Ryanair di prenotare congiuntamente i propri voli e il proprio alloggio, assicurandosi di risparmiare ancora di più ogni volta che viaggiano con noi.
Il Direttore globale PR di Booking.com, Andre Manning, ha aggiunto:
“Il nostro obiettivo è aiutare chi viaggia per piacere o per lavoro – qualunque sia il budget a disposizione – a scoprire , prenotare e godere più facilmente dei migliori posti al mondo in cui soggiornare. Siamo entusiasti di essere partner esclusivo di Ryanair e di veder crescere rapidamente, in pochissimo tempo, le prenotazioni alberghiere attraverso il loro sito web. Con oltre 550.000 sistemazioni alberghiere in tutto il mondo, Booking.com è impegnato a offrire la migliore esperienza di viaggio ovunque i clienti Ryanair stiano viaggiando.”
- See more at: http://corporate.ryanair.com/news/n...n-booking-com/?market=it#sthash.rqN9Ad4r.dpuf
O'Leary come Carolyn McCall: Ryanair pronta per lo stile easyJet
Michael O’Leary come Carolyn McCall? Magari non con gonna e decolletée, ma il ceo di Ryanair potrebbe prendere in prestito dalla sua omologa alla guida di easyJet lo stile più sobrio.
Le vulcaniche boutade a cui O’Leary aveva recentemente abituato la propria platea – i wc a pagamento, i viaggi in piedi e soprattutto le espressioni colorite e senza filtro di alcuni suoi intercventi – potrebbero diventare storia vecchia se il ceo della low cost irlandese dovesse davvero scegliere di assumere un tono più serio.
Eppure, la nuova era di Ryanir potrebbe dover passare anche da questo. È infatti la prospettiva tracciata da Howard Millar, deputy chief executive e cfo uscente dell’aerolinea, secondo quanto pubblicato dal Daily Telegraph.
La revisione dell’immagine della low cost passa anche dal suo boss: “Vedrei bene Michael O’Leary in una veste più ‘presidenziale’ - è quanto sostiene Miller -, un po’ come Carolyn McCall”.
La decisione di cambiare volto alla sua spigolosa creatura, per Michael O’Leary è infatti arrivata dopo alcuni profit warning incassati lo scorso anno. E la scelta strategica, almeno stando alle cifre, sembra aver ripagato. ttgitalia
Michael O’Leary come Carolyn McCall? Magari non con gonna e decolletée, ma il ceo di Ryanair potrebbe prendere in prestito dalla sua omologa alla guida di easyJet lo stile più sobrio.
Le vulcaniche boutade a cui O’Leary aveva recentemente abituato la propria platea – i wc a pagamento, i viaggi in piedi e soprattutto le espressioni colorite e senza filtro di alcuni suoi intercventi – potrebbero diventare storia vecchia se il ceo della low cost irlandese dovesse davvero scegliere di assumere un tono più serio.
Eppure, la nuova era di Ryanir potrebbe dover passare anche da questo. È infatti la prospettiva tracciata da Howard Millar, deputy chief executive e cfo uscente dell’aerolinea, secondo quanto pubblicato dal Daily Telegraph.
La revisione dell’immagine della low cost passa anche dal suo boss: “Vedrei bene Michael O’Leary in una veste più ‘presidenziale’ - è quanto sostiene Miller -, un po’ come Carolyn McCall”.
La decisione di cambiare volto alla sua spigolosa creatura, per Michael O’Leary è infatti arrivata dopo alcuni profit warning incassati lo scorso anno. E la scelta strategica, almeno stando alle cifre, sembra aver ripagato. ttgitalia
Solita sparata o effettiva realtà?
http://www.independent.ie/life/trav...-interiors-and-package-holidays-30779802.html
http://www.independent.ie/life/trav...-interiors-and-package-holidays-30779802.html
Ryanair (Dublin) and Boeing (Chicago, Seattle and Charleston) have issued this statement:
Boeing and Ryanair have finalized an order for 100 737 MAX 200s, valued at $11 billion at current list prices. The order, originally announced as a commitment in September, includes options for 100 additional 737 MAX 200 airplanes, and makes the Irish low-cost carrier the launch customer for the newest member of the 737 MAX family of airplanes.
“Ryanair is proud and honored to become the lead operator of Boeing’s ‘gamechanger’ 737 MAX 200 aircraft, which will expand our fleet to approximately 520 aircraft by 2024 and create another 10,000 new jobs for pilots, cabin crew and engineers in Europe, while allowing us to grow traffic from 82 million passengers last year to over 150 million by 2024,” said Ryanair CEO, Michael O’Leary.
“These new ‘gamechanger’ aircraft will allow Ryanair to lower our costs and airfares, while improving our customer experience with more leg room and the Boeing Sky Interior, as we roll out new offers, particularly for our Business Plus and Family Extra customers. As many of Europe’s flag carriers cut capacity on short haul routes, Ryanair looks forward to using these new 737 MAX 200 aircraft to grow at many more of Europe’s primary airports,” said O’Leary.
The 737 MAX 200, a variant based on the successful 737 MAX 8, can accommodate up to 200 seats, increasing revenue potential and providing customers up to 20 percent better fuel efficiency per seat than today’s most efficient single-aisle airplanes.
“The 737 MAX 200 will be a excellent addition to Ryanair’s all-Boeing fleet, providing the additional capacity, improved economics and high-levels of reliability that are required for its continued expansion,” said Todd Nelp, vice president of European Sales, Boeing Commercial Airplanes. “Our long-term partnership with Ryanair is a source of immense pride within Boeing and we are delighted to have the airline as the launch customer for the 737 MAX 200.”
Boeing developed the 737 MAX 200 in response to the needs of the fast growing low-cost sector, which is forecasted to account for 35 percent of single-aisle airline capacity by 2033. While the heart of the single-aisle market will remain at 160 seats, the 737 MAX 200 will provide carriers like Ryanair with up to 11 more seats of potential revenue and up to 5 percent lower operating costs than the 737 MAX 8, driving economic growth and increasing access to air travel.
Standard across the 737 MAX family, Ryanair’s 737 MAX 200s will be configured with the passenger inspired Boeing Sky Interior, featuring modern sculpted sidewalls and window reveals, LED lighting that enhances the sense of spaciousness and larger pivoting overhead stowage bins.
The 737 MAX incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets and other improvements to deliver the highest efficiency, reliability and passenger comfort in the single-aisle market. With this order, more than 50 customers have ordered more than 2,550 737 MAXs.
Headquartered in Ireland’s capital city, Ryanair operates more than 1,600 flights daily from 71 bases, connecting 183 destinations in 30 countries. Currently operating 300 Next-Generation 737-800s, Ryanair took delivery of its first 737 in 1994, and now operates the largest fleet of Boeing airplanes in Europe. With a team of more than 9,700 highly skilled professionals, the airline is expected to fly more than 89 million passengers this year.
Ryanair and Boeing press office
Boeing and Ryanair have finalized an order for 100 737 MAX 200s, valued at $11 billion at current list prices. The order, originally announced as a commitment in September, includes options for 100 additional 737 MAX 200 airplanes, and makes the Irish low-cost carrier the launch customer for the newest member of the 737 MAX family of airplanes.
“Ryanair is proud and honored to become the lead operator of Boeing’s ‘gamechanger’ 737 MAX 200 aircraft, which will expand our fleet to approximately 520 aircraft by 2024 and create another 10,000 new jobs for pilots, cabin crew and engineers in Europe, while allowing us to grow traffic from 82 million passengers last year to over 150 million by 2024,” said Ryanair CEO, Michael O’Leary.
“These new ‘gamechanger’ aircraft will allow Ryanair to lower our costs and airfares, while improving our customer experience with more leg room and the Boeing Sky Interior, as we roll out new offers, particularly for our Business Plus and Family Extra customers. As many of Europe’s flag carriers cut capacity on short haul routes, Ryanair looks forward to using these new 737 MAX 200 aircraft to grow at many more of Europe’s primary airports,” said O’Leary.
The 737 MAX 200, a variant based on the successful 737 MAX 8, can accommodate up to 200 seats, increasing revenue potential and providing customers up to 20 percent better fuel efficiency per seat than today’s most efficient single-aisle airplanes.
“The 737 MAX 200 will be a excellent addition to Ryanair’s all-Boeing fleet, providing the additional capacity, improved economics and high-levels of reliability that are required for its continued expansion,” said Todd Nelp, vice president of European Sales, Boeing Commercial Airplanes. “Our long-term partnership with Ryanair is a source of immense pride within Boeing and we are delighted to have the airline as the launch customer for the 737 MAX 200.”
Boeing developed the 737 MAX 200 in response to the needs of the fast growing low-cost sector, which is forecasted to account for 35 percent of single-aisle airline capacity by 2033. While the heart of the single-aisle market will remain at 160 seats, the 737 MAX 200 will provide carriers like Ryanair with up to 11 more seats of potential revenue and up to 5 percent lower operating costs than the 737 MAX 8, driving economic growth and increasing access to air travel.
Standard across the 737 MAX family, Ryanair’s 737 MAX 200s will be configured with the passenger inspired Boeing Sky Interior, featuring modern sculpted sidewalls and window reveals, LED lighting that enhances the sense of spaciousness and larger pivoting overhead stowage bins.
The 737 MAX incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets and other improvements to deliver the highest efficiency, reliability and passenger comfort in the single-aisle market. With this order, more than 50 customers have ordered more than 2,550 737 MAXs.
Headquartered in Ireland’s capital city, Ryanair operates more than 1,600 flights daily from 71 bases, connecting 183 destinations in 30 countries. Currently operating 300 Next-Generation 737-800s, Ryanair took delivery of its first 737 in 1994, and now operates the largest fleet of Boeing airplanes in Europe. With a team of more than 9,700 highly skilled professionals, the airline is expected to fly more than 89 million passengers this year.
Ryanair and Boeing press office
Intervista al Chief Marketing Officer:
Next summer, Ryanair celebrates its 30 birthday.
It's hard to believe, but those 30 years have seen momentous changes – from 99p flights to Aer Lingus takeover attempts and an 'Always Getting Better' programme that surely ranks as one of the most dramatic customer service U-turns in aviation history.
But the airline is only getting started, says its Chief Marketing Officer, Kenny Jacobs. Here, he outlines Ryanair's vision for the next three years.
Will Ryanair offer transatlantic flights?
"Transatlantic is still very much in the business plan...
"The party line is that we still need those wide-body long-haul aircraft and we don’t expect we’ll get those any time soon. If someone cancels an order and some become available, however, then it’s possible that we could be doing transatlantic in about three years."
What would a transatlantic Ryanair service look like?
"We still plan to launch it under a separate brand – ‘brought to you by Ryanair’, as such – so that customers know they are getting the Ryanair approach, the low fares and straightforward service.
"We would like to do it at scale... We generally plan to do it ourselves and connect four airports in Europe with four airports in the US... It would be a new brand, but clear to customers that it is part of Ryanair group.”
Would it include a Business Class?
“Yes. We would probably have a greater level of distinction with the various types of seating arrangements on a transatlantic service than we would on European short-haul.
"It probably would not be the classic business and first class, however - more like transatlantic standard and premium... [that would] give you more legroom without necessarily paying for business class.”
Could we see a Business Class cabin on Ryanair's European flights?
"No. We’re pretty clear on that. We think we’re very democratic; we wouldn’t want to make a physical distinction with different colour headrests, or a dividing line between standard and business plus. That’s not what we’re about.
"We don’t see that, and we don’t see [business] lounges either.”
What are Ryanair's package holiday plans?
"It fits nicely... Two years ago, people would have said 'Gosh, I would never go on a Ryanair package holiday'. But now we have access to great accommodation options with Booking.com, so next in our thinking would be what type of package holiday can we offer.
"You can look at what Jet2 or Thomas Cook do. Ryanair holidays, or ‘XYZ Holidays brought to you by Ryanair' would be a very logical extension of our brand. It would include our flights, various types of accommodation... and we could look at the transfers to and from airports."
When will Ryanair package holidays launch?
"They could be a reality within a 12-18 month time-frame..."
Will you change the yellow interiors?
"That was one of the things on the top of my list when I joined Ryanair.
"We’ve looked at some new designs for the interiors. The yellow will change. The [new designs] are a bit more blue; they’re involving pictures of destinations and customers and crew - obviously with nice happy smiley-faces on nice looking destinations.
"So there’s a different look and feel that we’re planning to introduce next year. We’re pretty close to finalising that in the next couple of weeks, then we’ll go into production.
"It’s not cheap, but 89 million plus people will see it over a year, so I think it’s a good investment."
Any prospect of Wi-Fi on Ryanair?
"We want to do it, and we are going to do it. We’re probably going to do it within the next 18-24 months. But we want to find the right technology...
"Wi-Fi is one of those technologies that is more advanced in the US, because you have the Gogo network from the aircraft down to the ground.
"In Europe, it works by satellite so a) it’s not as good a service for customers using it on board and b) it’s more expensive. If you’re an airline you’ve got to install something at the top of the aircraft which introduces 0.3pc to 0.5pc drag, which adds millions to the fuel bill."
Will Wi-Fi be charged?
"Nope. We’d envisage that being a free service."
When will it roll out?
"We’ve started to talk to some of the more well-established Wi-Fi providers with a view to having a service up and running not in the next 12 months, but hopefully soon after."
Will these changes lead to higher fares?
“We’re forecasting that our fares will basically be flat year on year.
"Despite all the changes, in other words, we haven’t become more expensive... customers haven’t been paying for a ‘new’ Ryanair in their fees.
"The average fare will basically be flat while our competitors' fares get more expensive. We’re guiding an average fare of between €46 and €47 for 2014, which is a lot lower than the inflation we see across the industry.”
Have customer service improvements like allocated seating, a second free carry-on bag and Family Extra slowed turnaround times?
“No. Despite making all of these changes, we are still the most on-time airline in Europe.
"94pc of Ryanair flights operated punctually in October."
Ryanair has been adding more primary airports to its schedule. Can we expect to see any more airports added in the coming months?
“We’ve added Warsaw, Athens, Lisbon, Glasgow international, Cologne/Bonn and Copenhagen recently, and half of our growth will be in primary airports over the next five years…”
"We’ll be disappointed not to add another primary airport this side of Christmas. We’ll probably be announcing that in the next week or so.”
http://www.independent.ie/life/trav...-interiors-and-package-holidays-30779802.html
Next summer, Ryanair celebrates its 30 birthday.
It's hard to believe, but those 30 years have seen momentous changes – from 99p flights to Aer Lingus takeover attempts and an 'Always Getting Better' programme that surely ranks as one of the most dramatic customer service U-turns in aviation history.
But the airline is only getting started, says its Chief Marketing Officer, Kenny Jacobs. Here, he outlines Ryanair's vision for the next three years.
Will Ryanair offer transatlantic flights?
"Transatlantic is still very much in the business plan...
"The party line is that we still need those wide-body long-haul aircraft and we don’t expect we’ll get those any time soon. If someone cancels an order and some become available, however, then it’s possible that we could be doing transatlantic in about three years."
What would a transatlantic Ryanair service look like?
"We still plan to launch it under a separate brand – ‘brought to you by Ryanair’, as such – so that customers know they are getting the Ryanair approach, the low fares and straightforward service.
"We would like to do it at scale... We generally plan to do it ourselves and connect four airports in Europe with four airports in the US... It would be a new brand, but clear to customers that it is part of Ryanair group.”
Would it include a Business Class?
“Yes. We would probably have a greater level of distinction with the various types of seating arrangements on a transatlantic service than we would on European short-haul.
"It probably would not be the classic business and first class, however - more like transatlantic standard and premium... [that would] give you more legroom without necessarily paying for business class.”
Could we see a Business Class cabin on Ryanair's European flights?
"No. We’re pretty clear on that. We think we’re very democratic; we wouldn’t want to make a physical distinction with different colour headrests, or a dividing line between standard and business plus. That’s not what we’re about.
"We don’t see that, and we don’t see [business] lounges either.”
What are Ryanair's package holiday plans?
"It fits nicely... Two years ago, people would have said 'Gosh, I would never go on a Ryanair package holiday'. But now we have access to great accommodation options with Booking.com, so next in our thinking would be what type of package holiday can we offer.
"You can look at what Jet2 or Thomas Cook do. Ryanair holidays, or ‘XYZ Holidays brought to you by Ryanair' would be a very logical extension of our brand. It would include our flights, various types of accommodation... and we could look at the transfers to and from airports."
When will Ryanair package holidays launch?
"They could be a reality within a 12-18 month time-frame..."
Will you change the yellow interiors?
"That was one of the things on the top of my list when I joined Ryanair.
"We’ve looked at some new designs for the interiors. The yellow will change. The [new designs] are a bit more blue; they’re involving pictures of destinations and customers and crew - obviously with nice happy smiley-faces on nice looking destinations.
"So there’s a different look and feel that we’re planning to introduce next year. We’re pretty close to finalising that in the next couple of weeks, then we’ll go into production.
"It’s not cheap, but 89 million plus people will see it over a year, so I think it’s a good investment."
Any prospect of Wi-Fi on Ryanair?
"We want to do it, and we are going to do it. We’re probably going to do it within the next 18-24 months. But we want to find the right technology...
"Wi-Fi is one of those technologies that is more advanced in the US, because you have the Gogo network from the aircraft down to the ground.
"In Europe, it works by satellite so a) it’s not as good a service for customers using it on board and b) it’s more expensive. If you’re an airline you’ve got to install something at the top of the aircraft which introduces 0.3pc to 0.5pc drag, which adds millions to the fuel bill."
Will Wi-Fi be charged?
"Nope. We’d envisage that being a free service."
When will it roll out?
"We’ve started to talk to some of the more well-established Wi-Fi providers with a view to having a service up and running not in the next 12 months, but hopefully soon after."
Will these changes lead to higher fares?
“We’re forecasting that our fares will basically be flat year on year.
"Despite all the changes, in other words, we haven’t become more expensive... customers haven’t been paying for a ‘new’ Ryanair in their fees.
"The average fare will basically be flat while our competitors' fares get more expensive. We’re guiding an average fare of between €46 and €47 for 2014, which is a lot lower than the inflation we see across the industry.”
Have customer service improvements like allocated seating, a second free carry-on bag and Family Extra slowed turnaround times?
“No. Despite making all of these changes, we are still the most on-time airline in Europe.
"94pc of Ryanair flights operated punctually in October."
Ryanair has been adding more primary airports to its schedule. Can we expect to see any more airports added in the coming months?
“We’ve added Warsaw, Athens, Lisbon, Glasgow international, Cologne/Bonn and Copenhagen recently, and half of our growth will be in primary airports over the next five years…”
"We’ll be disappointed not to add another primary airport this side of Christmas. We’ll probably be announcing that in the next week or so.”
http://www.independent.ie/life/trav...-interiors-and-package-holidays-30779802.html
!!- Stato