Ryanair ha annunciato ai propri azionisti l'intenzione di rilanciare un sito internet rinnovato che sara' live a partire dal mese di dicembre. L'obiettivo e' quello di ridisegnare la procedura di prenotazione aumentando l'importanza dei social media, che diventeranno una parte importante della strategia di Ryanair e che beneficeranno di un sostanziale aumento del budget ad essi dedicato. Intanto, a partire da novembre, verranno eliminati i codici Recaptcha (tranne che per gli utenti ad alto volume di traffico e con IP multipli).
Fonte: Daily Business Post
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Ryanair has briefed shareholders on plans for a new website and increased reliance on social media at its annual general meeting in Dublin.
"Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media," chief executive Michael O'Leary said.
"We are pleased to remove Recaptcha from November for individual passengers, although the security feature will remain in place for high volume or multiple IP addresses in order to deter larger travel agents, screenscrapers and others who flood our website seeking fare quotes, and diminish our website’s accessibility for individual passengers."
Other plans are for an @Ryanair Twitter page and the removal of a €3 charge for the airline's mobile app from October 1st.
Overall Ryanair said it planned to switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms.”
The airline's booking flow redesign will go live in December while a passenger registration/retention service is promised for summer 2014, substantially reducing the time it takes to complete bookings.
Fonte: Daily Business Post
***
Ryanair has briefed shareholders on plans for a new website and increased reliance on social media at its annual general meeting in Dublin.
"Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media," chief executive Michael O'Leary said.
"We are pleased to remove Recaptcha from November for individual passengers, although the security feature will remain in place for high volume or multiple IP addresses in order to deter larger travel agents, screenscrapers and others who flood our website seeking fare quotes, and diminish our website’s accessibility for individual passengers."
Other plans are for an @Ryanair Twitter page and the removal of a €3 charge for the airline's mobile app from October 1st.
Overall Ryanair said it planned to switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms.”
The airline's booking flow redesign will go live in December while a passenger registration/retention service is promised for summer 2014, substantially reducing the time it takes to complete bookings.