Easyjet e le agenzie di viaggio

[foxmulder]

Ancora una volta si notano le differenze nei modelli di business di U2 e FR.

easyJet makes life easier for Travel Management Companies
easyJet, Europe's leading low-fares airline, today unveiled plans to reduce its point of sale (POS) fee on bookings made through Global Distribution Systems (GDS) and other approved third party distribution channels connected to its Application Programming Interface (API). The fee, which has up to now been based on a variable fee of up to £5 (€7.50) per seat (depending on the number of seats booked), will now be set at a fixed fee of £3.30 (€4) per seat.

easyJet remains committed to GDS distribution to the managed corporate travel market and the airline's move will make life even easier for Travel Management Companies (TMCs) and business travellers to book with easyJet in their favoured systems, where they will benefit from better reporting and tracking of bookings.

Jerry Dunn, easyJet Distribution Development Manager, said:

"In contrast to the recent action taken by Ryanair to cancel bookings made by travel agencies through screen scraping, easyJet is providing an alternative legitimate booking channel for business travel agencies, while maintaining a firm stance against unlicensed screen scraping. Most screen scraping systems are voluntarily switching off screen scraping to move to the API, while any that refuse to do so will face legal and technical action against them."

easyJet remains an extremely attractive airline for business travellers, who can benefit from our low fares with care and convenience across our extensive route network flying to major city airports rather than out of town airfields. This is especially important in today’s challenging economy."

Since launching GDS distribution, easyJet has engaged with many major TMCs and Corporates as well as their representative bodies and has decided to take this action as a result of listening to the opinions of all parties involved. easyJet expects companies to respond by ensuring that bookings are only made in licensed booking systems or directly at easyJet.com. In particular there has been full consultation with the Institute of Travel Management (ITM) in the UK.

Caroline Strachan, ITM Chairman, said:

"ITM was pleased to discuss the views of the buyer community on this subject with easyJet. Whilst we would have liked to have seen POS fees removed entirely, easyJet is to be applauded for taking the time to consult with our members. We would hope that any business travel supplier would follow suit when making a decision with a substantial impact on travel management costs."

easyJet continues to levy a POS fee through third party booking systems for the following reasons:

To maintain a price differential versus www.easyJet.com, which remains the cheapest place to book easyJet flights
To cover any booking fees applied by the GDSs

 

[i-givo]

Diciamo che , senza offesa per nessuno, FR si rivolge ai saccopelisti, mentre U2 si rivolge ad uno spettro di clientela ben più ampio, stuzzicando l'utenza business che sicuramente non ama le complicazioni (e furbizie) procedurali di FR.Non cito neppure la diversa metodologia comunicativa.
Sicuramente ci sono businessman che volano FR e saccopelisti che volano U2: le destinazioni, per entrambi, possono essere un valido argomento di scelta perchè non sempre concorrenziali tra FR e U2.
Ma altrettanto sicuramente c'è un'utenza d'affari scettica sulle metodologie operativo-commerciali di FR pur interessata a volare a prezzi economici ed in modo facile.
Dopotutto al distributore di benzina si paga la fee della carta di credito (0,70€) non per ogni litro, ma per ogni rifornimento: 5 litri...20 litri...50 litri
Trovo quindi corretto che la stessa cosa avvenga se io prenoto (in un'unica operazione) 1pax, 5 pax o 10 pax.
Una conferma tra l'altro, questa da parte di U2, che - salvo abbiano rinegoziato accordi speciali con le società delle carte di credito - la fee è gestita (=incamerata in primis) dalla compagnia più che dalla soc. della carta di credito.
Sicuramente qualcosa poi arrivava alla cc, ma in che misura arrivava? a pax o a operazione?
Non è che U2 ha scoperto una revenue "nascosta" di FR, paladina del volare a zero € tanto i suoi incassi sono altri?
(c'è chi fa i viaggi delle pentole e chi fa quelli verso località turistiche... )