Cambio di strategia in vista per Jet2


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Il BOD di Jet2 dovrebbe presto annunciare un cambio di strategia per il vettore, il quale si dovrebbe progressivamente disimpegnare dal settore low-cost puro per concentrarsi sul settore degli holiday charters verso le principali mete di vacanza balneari e sciistiche (Costa italiana, Spagna Continentale, Baleari, Canarie, Algarve, Grecia, Cipro, Egitto, Alpi francesi, italiane ed austriache) con i suoi 737s e 757s.

La pressione delle rivali sulle cosiddette "city-routes" è difatti elevata e la maggior parte dei ricavi proviene appunto dai voli vacanza e dalla vendita di pacchetti turistici tramite il nuovo in-house tour operator Jet2holidays.com

La compagnia ha annunciato che chiuderà altre tre rotte di linea :

Newcastle-Bergen
Newcastle-Krakow
Belfast-Praga
 
Tour Operator Launches Holidays to 'Chic' Sardinia
Source: Jet2holidays.com

03/12/2007

Jet2holidays.com, the fastest growing tour operator in the North, has today diversified its burgeoning portfolio of top Mediterranean holiday destinations by adding exclusive Sardinia to the list, with holidays to the island from only £274* per person for seven nights.
The company has highlighted its intention to offer holidays at the lowest prices to some of the better-kept secrets of the Mediterranean today with flights to Sardinia from Leeds Bradford Airport to Olbia, gateway to the island's 'Emerald Coast' and exclusive resorts of Golfo Aranci and Porto Cervo.

Traditionally the preserve of the wealthy cognoscenti, the island is famed for its crystal-clear emerald seas, world-class beaches and non-exploitative tourism and Jet2holidays aims to bring the island within reach of more holiday-makers from Yorkshire and beyond with its low prices.

With flights into Olbia provided by low cost carrier Jet2.com and an unparalleled selection of luxurious three, four and five-star accommodation across the island, holiday makers will be spoilt for choice when the first holidays leave on Saturday, 3rd May.

Key resorts around Olbia, including Santa Teresa di Gallura, Brudoni and Orosei will come in for the Jet2holidays.com treatment following today's launch.

Mandy Round, General Manager, Jet2holidays.com, said: "Today's launch of holidays to the ever-chic Italian island, Sardinia, sends a clear message to all our customers; We are committed to diversifying our portfolio of holiday destinations to some of the more exclusive corners of the Mediterranean and not just the old favourites across Spain and the Balearics.

"Using low cost flights to Olbia from Leeds Bradford, we are offering our holiday makers the option of direct flights from their local airport into the very heart of the Costa Smerelda - or Emerald Coast - so-called because of the fantastic colours of limpid waters that lap the white sand beaches.

"Sardinia is as close to paradise as you will find anywhere in Europe and with our prices, holidaymakers will be able to enjoy splashing out in the islands' fantastic trattorie and sophisticated beach-side bars a little bit more.

"Whilst the island has a reputation for exclusivity, our desire is to make the Sardinia more accessible to holiday makers across Yorkshire and beyond so more people can enjoy this fantastic destination using our low prices."

For more information visit www.jet2holidays.com

* Price per person, for seven nights, based on four sharing a self-catered apartment at the three-star Residence Le Conchiglie in Budoni. Price includes return flights from Leeds Bradford to Olbia, departing Saturday 31st May, returning Saturday 7th June, return transfers to resort and on-demand rep service.