LATAM annuncia di voler creare un nuovo hub nel nordest del Brasile!

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A345

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Piacenza, Emilia Romagna.
LATAM Airlines Group announces plans to develop a new hub in the Northeast of Brazil


Santiago, Chile, April 17, 2015 - LATAM Airlines Group S.A. and its subsidiaries, (“LATAM Airlines Group” or “the Company”) (NYSE: LFL / IPSA: LAN / Bovespa: LATM33), the leading airline group in Latin America, announces it has started feasibility studies to develop the first international and domestic hub in the Northeast of Brazil.


The Company has begun studies to assess the feasibility of building and operating a hub in Brazil’s Northeast region, considering three possible cities: Fortaleza, Natal and Recife. The main objective is to expand LATAM’s operations between Europe and South America, considering the strategic geographic position of the Northeast region.


Regardless of which city becomes the new hub, the initiative will improve connectivity for the northern part of Brazil. Today, domestic carriers are primarily focused on the Southeast and South of Brazil, as well as Brasília. The project will create opportunities to introduce new flights, destinations, routes and connections to the entire area north of the Federal District, especially the North and Northeast regions. The new hub will focus on significantly increasing connectivity for passengers, both for domestic flights within Brazil, and for connections with Latin America and major European cities.


“The project will expand the capillarity of the Group in Brazil, South America, and internationally, particularly by increasing the number of destinations in Europe. It will also reaffirm the Group’s leadership in Latin America, increase connectivity options for customers and optimize coverage of passenger and cargo flows between Brazil and other markets,” said Claudia Sender, CEO of TAM S.A. and of TAM Linhas Aereas.


The viability of the new hub in the Northeast of Brazil is a result of the growth opportunities generated by the creation of LATAM Airlines Group. The association of LAN and TAM promotes options for the strengthening and expansion of the carriers in the Group, based on synergy opportunities and joint planning efforts.


The new hub will be operated using the Group’s current fleet plan, and will not require further aircraft deliveries. The host city is expected to be chosen by the end of 2015, followed shortly by the implementation of the hub. Operations are expected to start in December 2016.


LATAM Airlines Group has chosen Guarulhos Airport in Sao Paulo as its main international hub, and the new Northeast hub will strategically complement the Group’s objectives, in line with its leadership position in Latin America. The Northeast hub will offer significantly shorter flights between Brazil and Europe in comparison to São Paulo and Rio de Janeiro, as well as better connections and connecting times, thereby enabling the the Group to better utilize its aircraft and increase productivity. All of this will allow the Group to continue providing its customers more and improved travel options.

Fonte: sito TAM
 
Hanno messo ufficialmente in concorrenza tre città per l'ambito premio chiamato hub. Possono partire le offerte.
 
Recentemente TAM ha ridotto drasticamente le connessioni internazionali da GIG, concentrando tutto su GRU. Considerando le dimensioni sia geografiche che i numeri della popolazione del Brasile piazzare un secondo hub nel nord est del paese può avere senso e permetterebbe di ridurre decisamente le distanze percorse sui voli verso l'Europa.

L'unico dubbio è che le tre città in ballottaggio mi sembrano avere un traffico p2p abbastanza ridotto e per lo piu' di tipo turistico leisure. Volendo scegliere un secondo hub brasiliano che avesse anche un maggior apporto di traffico p2p e business avrei puntato piu' sulla capitale Brasilia.
 
Grazie, quindi dovendo scegliere punteresti su questa città?
Pur non essendo nel nord est cosa ne pensi dell' ipotesi di Brasilia?

Non conosco abbastanza bene i dati di traffico, la demografia, le infrastrutture di queste città per formulare un'ipotesi anche solo vagamente affidabile. Un'unica considerazione: Brasilia ha sicuramente molto traffico nazionale ma non so quanto possa movimentare a livello internazionale - un hub in Brasile lo metterei più vicino alla costa. Il Nordest del paese merita un hub: lo sviluppo economico di quella zona nell'ultimo decennio è stato notevole, e geograficamente un hub sarebbe meglio posizionato (rispetto a Brasilia) per gestire traffico in connessione sia verso l'Europa che verso l'America centrale e settentrionale.
 
Grazie, quindi dovendo scegliere punteresti su questa città?
Pur non essendo nel nord est cosa ne pensi dell' ipotesi di Brasilia?
Brasilia è un buon hub naturale per connessioni nazionali data la posizione geografica. Non ha però traffico ptp internazionale (a Brasilia non si produce e non si estrae nulla).
Anche secondo me l'unico HUB possibile nel nordest è REC. A parte che già come popolazione è il doppio di Natal o Fortaleza, e poi si sono insediate con gli anni in Pernambuco tante aziende, con siti produttivi, non da ultima FCA.
Se si deve pensare all'industria poi c'è anche Manaus, ma per mille altri motivi lì un hub non ci sta.
 
Anche secondo me l'unico HUB possibile nel nordest è REC. A parte che già come popolazione è il doppio di Natal o Fortaleza, e poi si sono insediate con gli anni in Pernambuco tante aziende, con siti produttivi, non da ultima FCA.

Per non parlare di varie industrie farmaceutiche e, in aviazione, Embraer.
 
Brasilia è un buon hub naturale per connessioni nazionali data la posizione geografica. Non ha però traffico ptp internazionale (a Brasilia non si produce e non si estrae nulla).
Anche secondo me l'unico HUB possibile nel nordest è REC. A parte che già come popolazione è il doppio di Natal o Fortaleza, e poi si sono insediate con gli anni in Pernambuco tante aziende, con siti produttivi, non da ultima FCA.
Se si deve pensare all'industria poi c'è anche Manaus, ma per mille altri motivi lì un hub non ci sta.
Recife non ha assolutamente popolazione doppia rispetto a Fortaleza. A livello di infrastruttura aeroportuale Natal è sicuramente la più dotata, FOR è abbastanza carente. A livello economico sicuramente REC. Comunque è da mesi che si parla di questo hub e ancora non si è visto niente....
 
È irrituale che una compagnia pubblichi una short list di 3 scali papabili al ruolo di hub.
Di solito queste sono valutazioni che si fanno nelle segrete stanze, per poi rendere nota la scelta.
Per cui deduco che non dovrebbe esserci una differenza enorme nell'appeal dei 3 aeroporti e che nella scelta avrà un peso rilevante l'appoggio che TAM riceverà dagli enti locali.
 
Recife non ha assolutamente popolazione doppia rispetto a Fortaleza.

Hai ragione:
https://it.wikipedia.org/wiki/Recife Recife 1.6 milioni Stato Pernambuco 9.2 miloni
https://pt.wikipedia.org/wiki/Natal_(Rio_Grande_do_Norte) Natal 800k Stato Rio Grande do Norte 3.4 milioni
https://pt.wikipedia.org/wiki/Fortaleza Fortaleza 2.5 milioni Stato Ceara 8.8 milioni

A me l'aeroporto di Recife non ha fatto una pessima impressione, anche in relazione alla pochezza degli aeroporti brasiliani in generale.
 
Hai ragione:
https://it.wikipedia.org/wiki/Recife Recife 1.6 milioni Stato Pernambuco 9.2 miloni
https://pt.wikipedia.org/wiki/Natal_(Rio_Grande_do_Norte) Natal 800k Stato Rio Grande do Norte 3.4 milioni
https://pt.wikipedia.org/wiki/Fortaleza Fortaleza 2.5 milioni Stato Ceara 8.8 milioni

A me l'aeroporto di Recife non ha fatto una pessima impressione, anche in relazione alla pochezza degli aeroporti brasiliani in generale.

Non ha molto senso guardare gli abitanti entro i confini comunali perché le aree metropolitane di Recife e Fortaleza hanno comunque la stessa rilevanza (3.88m quella di Recife e 3.81m quella di Fortaleza).
 
Recife e' quello piu' collegato con le altre citta' in ogni caso e baricentrico, pero' un gran hub non ci sta'..come spazio!
Come tu ben sai in Brasile tra il dire e il fare c'e' di mezzo..l' oceano, certo che magari la nuova TAP-Azul puo' impensierirli
(era risposta a claudietto)
 
La societa' di consulenza Oxford Economics ha pubblicato il report sull'impatto economico dell'implementazione di un hub nel nordest del Brasile
http://www.latamairlinesgroup.net/phoenix.zhtml?c=81136&p=irol-newsArticle&ID=2088651


Qui la press release con un estratto dell'analisi.
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[TD="class: u-titleSection"]Consulting Firm Oxford Economics releases study of the economic impact of implementation of a LATAM Airlines Group hub in Northeast Brazil[/TD]
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[TD]September 17, 2015[/TD]
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[TD]Study commissioned by LATAM Airlines Group from the Consulting Firm Oxford Economics reveals the multiplying effect of the initiative on the economy in Northeast Brazil: each dollar invested in the hub by LATAM Airlines Group should generate between 5.2 and 5.8 dollars in new economic activities, considering the average over the first five years of operation.This study was one of the factors considered in the LATAM Airlines Group’s analysis of the hub implementation and highlighted the potential for expansion of development to the entire Northeast region of the country

São Paulo, September 17, 2015 –
LATAM Airlines Group, the largest airline group in Latin America, hired Oxford Economics, one of the world’s leading economic consulting firms, to conduct an analysis of the economic impact of the implementation of the first domestic and international hub in Northeast Brazil. The survey is part of the analysis that is being done by the Group which considers three cities: Fortaleza, Natal and Recife. This analysis provides a consistent vision of the participation of each city in the initiative, providing an understanding of the value generated for the entire northeast region.

“The evaluation of the economic impact created by the implementation of the Northeast hub demonstrates that we are on the right track by believing in Northeast Brazil's potential for development. The numbers presented are quite promising and serve to bolster our faith in the project. We will continue our evaluations, but it is quite clear that no matter which city is chosen, the project will not only benefit a single city and state, but rather the economy of the entire region," said Claudia Sender, CEO of TAM S.A.

The study, entitled “Stimulating new economic value,” was presented to the Brazilian federal, state and city authorities of the three states involved (Ceará, Pernambuco and Rio Grande do Norte).The report prepared by Oxford Economics reveals that the creation of a hub in Northeast Brazil, in one of the three cities under evaluation, will have economic benefits in various areas. These benefits include a multiplying effect on the economy: the study revealed that each dollar invested by LATAM Airlines Group in the hub will generate between 5.2 and 5.8 dollars in new economic activities, considering the average of the first five years of operation. This projection includes the generation of value in the chosen city and the others that participated in the study.

According to the Oxford Economics study, the hub can bring an additional growth of US$ 374 million and US$ 520 million to the GDP of the three participant cities, considering the average of the five first years of operations, the equivalent to a growth of 5% to 7%. In five years, this represents from US$ 1,9 billion to US$ 2,6 billion.

In the same period, the hub's potential for creating jobs is estimated between 34,000 and 42,000 in the entire northeast region.During the construction phase, the project is estimated to create 3,000 to 5,000 jobs. Independently of the city chosen, all three states will benefit.The study also points out that creation of a hub in Northeast Brazil has the potential to increase the region's economic competitiveness. This increase would result from accelerated economic development, greater access to foreign markets via exports and movement of workers, as well as attraction of foreign investment.

LATAM Airlines Group passengers growth

During the first phase of development, in the first two years, the northeast hub will move 1.1 million passengers on long-haul flights and between 1 and 1.2 million passengers domestically and between neighboring countries in South America per year. LATAM Airlines Group currently transports 33.5 million passengers within Brazil and another 6 million passengers on international flights from and to the country. Spending by new visitors to the northeast region should generate between US$107 and US$224 million in added value per year in several sectors directly connected to tourism, leisure and business chains – including hotels, restaurants, commerce and real estate and vehicle rentals – in addition to sectors that will benefit indirectly, such as industry and transportation. This represents that, in five years, the hub can generated approximately US$ 535 million and US$ 1,1 billion.

With the implementation of the hub in Northeast Brazil, LATAM Airlines Group will serve new destinations in Latin America and create new direct connections between the Northeast and major cities in Europe, in addition to the destinations currently served by the LATAM Airlines Group in South America. The new hub will also increase the number of domestic routes and facilitate access to other Brazilian regions and neighboring countries that are currently less accessible. The study’s conclusions were based on data provided by the Brazilian Geography and Statistics Institute (IBGE), to which the consulting firm applied its proprietary evaluation of regional economic models. This information was combined with projections prepared by LATAM Airlines Group for the hub's operations, information on tourist potential and economic development of each of the three cities provided by local authorities, as well as data collected on technical visits.

Dan Levine, the executive at Oxford Economics responsible for the study, commented that the study “indicates the economic contribution of the creation of a new hub in Northeast Brazil in terms of job creation, salaries and contribution to GDP of the states involved and the entire Northeast region." Levine also explained that “the study analyzed the value of these impacts during construction, in the first year of operations and in the first five years of operation of the hub, considering two stages: direct contributions to the economy and the more extensive impact on the economic chain, known as the catalytic effect.

”The economic impact study presented by Oxford is only one of the factors under evaluation by LATAM Airlines Group to define where the new hub will be built. The final decision will depend on an overall analysis of a series of technical criteria, such as cost competitiveness, combined with adequate infrastructure required for the project and customer experience.
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