Ryanair vs Vueling : battaglia a Bruxelles


kenyaprince

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20 Giugno 2008
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[h=1]BRUising encounter: anna.aero’s detailed analysis of Ryanair v Vueling’s fight for low cost supremacy at Brussels Airport[/h]
The new rival Vueling and Ryanair bases at Brussels have been great news for the airport which had 17% growth this summer. Despite directly competing on many services, neither carrier is dropping routes in 2015 creating something of a stand-off – and a fiesta for bargain-loving travellers.
When, on 27 November 2013, Ryanair announced that it would be opening a base at Brussels Zaventem Airport (BRU) in early 2014, it took many people by surprise. When the airline revealed that all 10 of the routes it was planning would compete head-to-head with Vueling (as well as other carriers) it seemed to be sending a clear message to the Spanish LCC.
Ryanair has been operating from Brussels South Charleroi Airport since the summer of 2001 and helped the airport to grow from well under one million passengers in 2000 to 6.8 million in 2013. The decision to split operations in Brussels was not unprecedented as the carrier operates at three London airports, two Rome airports, and arguably three in Barcelona. While most of Ryanair’s new Brussels routes were served from Charleroi, none of these Charleroi routes were dropped, although there were significant frequency reductions on all of the routes. As a result, Ryanair’s network from Charleroi this summer was very similar to that in summer 2013 (with almost 80 destinations served non-stop), but with around 15% fewer flights.
Our analysis this week is interested in looking at the eight destinations from BRU that are served by both Ryanair and Vueling this winter. These are Alicante, Barcelona, Lisbon, Malaga, Porto, Rome, Valencia and Venice; four in Spain and two each in Italy and Portugal. Palma de Mallorca is served by both carriers in summer, but only by Ryanair during the winter season, while Ibiza is a summer-only destination for both carriers. Only in Venice do the airlines serve different airports with Ryanair operating to Venice Treviso (TSF) and Vueling to Venice Marco Polo (VCE). Brussels Airlines also serves seven of these eight markets, with other carriers, notably Jetairfly, also providing passengers with additional choice.
Chart-Brussels-FRVY8-routes.png
Source: Innovata / Diio Mi for w/c 12 August 2013, w/c 11 August 2014 and w/c 10 August 2015.
Prior to Vueling announcing its decision to open a base in Brussels (made before Ryanair’s announcement on 6 November 2013) the low cost carrier (which is owned by International Airlines Group which also owns British Airways and Iberia) had been operating to Brussels from Alicante (since April 2013), Barcelona (since July 2004), Malaga (since April 2013) and Valencia (since July 2004). The following table summarises the number of weekly flights operated by all the various carriers from BRU to each of these destinations during the peak summer period of August in 2013, 2014 and 2015.
[TABLE="class: post-table, width: 100%"]
[TR]
[TH="bgcolor: #F9F9F9"]Route[/TH]
[TH="bgcolor: #F9F9F9"]S13 (WF)[/TH]
[TH="bgcolor: #F9F9F9"]S14 (WF)[/TH]
[TH="bgcolor: #F9F9F9"]W14/15 (WF)[/TH]
[TH="bgcolor: #F9F9F9"]S15[/TH]
[/TR]
[TR]
[TD]Alicante (ALC)[/TD]
[TD]TB (7), VY (4)[/TD]
[TD]FR (7), TB (7), VY (5), SN (3)[/TD]
[TD]TB (7), FR (4), SN (2), VY (2)[/TD]
[TD]TB (8), FR (7), VY (5), SN (3)[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Barcelona (BCN)[/TD]
[TD="bgcolor: #F9F9F9"]SN (21), VY (21)[/TD]
[TD="bgcolor: #F9F9F9"]VY (24), SN (21), FR (14)[/TD]
[TD="bgcolor: #F9F9F9"]FR (21), SN (15), VY (14)[/TD]
[TD="bgcolor: #F9F9F9"]VY (24), FR (21), SN (21)[/TD]
[/TR]
[TR]
[TD]Lisbon (LIS)[/TD]
[TD]TP (27), SN (14)[/TD]
[TD]TP (26), FR (14), SN (14), VY (7)[/TD]
[TD]TP (21), FR (14), SN (7), VY (5)[/TD]
[TD]TP (28), FR (14), SN (7), VY (7)[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Malaga (AGP)[/TD]
[TD="bgcolor: #F9F9F9"]SN (22), TB (7), VY (5)[/TD]
[TD="bgcolor: #F9F9F9"]SN (20), TB (8), FR (7), VY (5)[/TD]
[TD="bgcolor: #F9F9F9"]SN (7), TB (7), FR (5), VY (3)[/TD]
[TD="bgcolor: #F9F9F9"]SN (14), TB (8), FR (7), VY (5)[/TD]
[/TR]
[TR]
[TD]Porto (OPO)[/TD]
[TD]SN (7), TP (7)[/TD]
[TD]FR (7), SN (7), TP (7), VY (4)[/TD]
[TD]FR (7), TP (7), VY (3)[/TD]
[TD]FR (7), SN (7), TP (7), VY (5)[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Rome (FCO)[/TD]
[TD="bgcolor: #F9F9F9"]AZ (21), SN (14)[/TD]
[TD="bgcolor: #F9F9F9"]AZ (21), SN (20), FR (14), VY (5)[/TD]
[TD="bgcolor: #F9F9F9"]AZ (19), SN (18), FR (14), VY (10)[/TD]
[TD="bgcolor: #F9F9F9"]SN (25), AZ (21), FR (14), VY (9)[/TD]
[/TR]
[TR]
[TD]Valencia (VLC)[/TD]
[TD]VY (5)[/TD]
[TD]FR (7), VY (5)[/TD]
[TD]FR (3), VY (3)[/TD]
[TD]FR (7), VY (5)[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Venice (VCE/TSF)[/TD]
[TD="bgcolor: #F9F9F9"]SN (15)[/TD]
[TD="bgcolor: #F9F9F9"]SN (18), FR (7), VY (7)[/TD]
[TD="bgcolor: #F9F9F9"]SN (14), FR (7), VY (4)[/TD]
[TD="bgcolor: #F9F9F9"]SN (18), FR (7), VY (5)[/TD]
[/TR]
[TR]
[TD="class: post-table-caption, bgcolor: #CBCBCB !important, colspan: 5"]Source: Innovata / Diio Mi for 12 w/c August 2013, w/c 11 August 2014, w/c 2 February 2015 and w/c 10 August 2015. WF: Weekly Frequency. AZ: Alitalia, FR: Ryanair, SN: Brussels Airlines, TB: Jetairfly, TP: TAP Portugal, VY: Vueling.[/TD]
[/TR]
[/TABLE]
Looking at seat capacity each season from S13 to S15 allows us to compare the year-on-year growth rates in available seat capacity for each route across two summer periods (S14 v S13 and S15 v S14) and one winter period (W14/15 v W13/14). This summer, the biggest increase in capacity was on the Venice market with total seat capacity trebling, while Porto and Valencia both saw a more than doubling of seat capacity. Capacity increases this winter are higher than in summer on five of the eight markets. Given that this is the time of year is when typically these route would normally be less profitable, this would suggest that there should be some amazing bargains for passengers at both ends of the route to take advantage of.
[TABLE="class: post-table, width: 100%"]
[TR]
[TH="bgcolor: #F9F9F9"]Route[/TH]
[TH="bgcolor: #F9F9F9"]S13[/TH]
[TH="bgcolor: #F9F9F9"]W13/14[/TH]
[TH="bgcolor: #F9F9F9"]S14[/TH]
[TH="bgcolor: #F9F9F9"]W14/15[/TH]
[TH="bgcolor: #F9F9F9"]S15[/TH]
[TH="bgcolor: #F9F9F9"]S14 v S13[/TH]
[TH="bgcolor: #F9F9F9"]W14/15 v W13/14[/TH]
[TH="bgcolor: #F9F9F9"]S15 v S14[/TH]
[/TR]
[TR]
[TD]Alicante (ALC)[/TD]
[TD]1,966[/TD]
[TD]1,660[/TD]
[TD]3,824[/TD]
[TD]2,428[/TD]
[TD]3,767[/TD]
[TD]+94.5%[/TD]
[TD]+46.3%[/TD]
[TD]-1.5%[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Barcelona (BCN)[/TD]
[TD="bgcolor: #F9F9F9"]6,792[/TD]
[TD="bgcolor: #F9F9F9"]4,740[/TD]
[TD="bgcolor: #F9F9F9"]10,026[/TD]
[TD="bgcolor: #F9F9F9"]8,685[/TD]
[TD="bgcolor: #F9F9F9"]11,061[/TD]
[TD="bgcolor: #F9F9F9"]+47.6%[/TD]
[TD="bgcolor: #F9F9F9"]+83.2%[/TD]
[TD="bgcolor: #F9F9F9"]+10.3%[/TD]
[/TR]
[TR]
[TD]Lisbon (LIS)[/TD]
[TD]6,160[/TD]
[TD]4,396[/TD]
[TD]9,939[/TD]
[TD]8,132[/TD]
[TD]8,456[/TD]
[TD]+61.3%[/TD]
[TD]+85.0%[/TD]
[TD]-14.9%[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Malaga (AGP)[/TD]
[TD="bgcolor: #F9F9F9"]4,963[/TD]
[TD="bgcolor: #F9F9F9"]2,092[/TD]
[TD="bgcolor: #F9F9F9"]6,247[/TD]
[TD="bgcolor: #F9F9F9"]3,337[/TD]
[TD="bgcolor: #F9F9F9"]4,967[/TD]
[TD="bgcolor: #F9F9F9"]+25.9%[/TD]
[TD="bgcolor: #F9F9F9"]+59.5%[/TD]
[TD="bgcolor: #F9F9F9"]-20.5%[/TD]
[/TR]
[TR]
[TD]Porto (OPO)[/TD]
[TD]1,603[/TD]
[TD]631[/TD]
[TD]3,646[/TD]
[TD]2,494[/TD]
[TD]3,826[/TD]
[TD]+127.4%[/TD]
[TD]+295.2%[/TD]
[TD]+4.9%[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Rome (FCO)[/TD]
[TD="bgcolor: #F9F9F9"]5,142[/TD]
[TD="bgcolor: #F9F9F9"]4,758[/TD]
[TD="bgcolor: #F9F9F9"]9,190[/TD]
[TD="bgcolor: #F9F9F9"]9,830[/TD]
[TD="bgcolor: #F9F9F9"]10,648[/TD]
[TD="bgcolor: #F9F9F9"]+78.7%[/TD]
[TD="bgcolor: #F9F9F9"]+106.6%[/TD]
[TD="bgcolor: #F9F9F9"]+15.9%[/TD]
[/TR]
[TR]
[TD]Valencia (VLC)[/TD]
[TD]900[/TD]
[TD]540[/TD]
[TD]2,223[/TD]
[TD]1,107[/TD]
[TD]2,223[/TD]
[TD]+147.0%[/TD]
[TD]+105.0%[/TD]
[TD]+0.0%[/TD]
[/TR]
[TR]
[TD="bgcolor: #F9F9F9"]Venice (VCE/TSF)[/TD]
[TD="bgcolor: #F9F9F9"]1,525[/TD]
[TD="bgcolor: #F9F9F9"]1,719[/TD]
[TD="bgcolor: #F9F9F9"]4,679[/TD]
[TD="bgcolor: #F9F9F9"]3,880[/TD]
[TD="bgcolor: #F9F9F9"]4,564[/TD]
[TD="bgcolor: #F9F9F9"]+206.8%[/TD]
[TD="bgcolor: #F9F9F9"]+125.7%[/TD]
[TD="bgcolor: #F9F9F9"]-2.5%[/TD]
[/TR]
[TR]
[TD="class: post-table-caption, bgcolor: #CBCBCB !important, colspan: 9"]Source: Innovata / Diio Mi for w/c 12 August 2013, w/c 3 February 2014, w/c 11 August 2014, w/c 2 February 2015 and w/c 10 August 2015.[/TD]
[/TR]
[/TABLE]
Looking ahead to next summer, based on currently known capacity data, things seem to have settled down. All carriers remain on all routes although there has been some tweaking of frequencies and seat capacity. Lisbon and Malaga seem to have seen the biggest reduction in seat capacity as a result of frequency reductions by Brussels Airlines.
[h=2]Plenty of cheap fares for Belgian (and Italian, Spanish and Portuguese) consumers[/h]Last week, anna.aero’s data elves had a busy time collecting fare data for December and the first week of January for Ryanair and Vueling’s competing services from BRU. Data was collected for travel in both directions with only fares for non-stop flights collected. This is significant as Vueling offers some connecting flights via its Barcelona base on days when it does not operate a non-stop flight. These can be extremely expensive and require a layover of several hours in Barcelona.
Fares across all routes were averaged on a daily basis for both carriers. Due to the different frequencies operated Ryanair’s average sector length on these routes during this period was 1,306 kilometres compared with 1,257 kilometres from Vueling. Despite this, on average, based on a snapshot in time for these routes, Ryanair’s average return fare of €112 came out around €22 cheaper than Vueling’s average return fare. These fares are the ‘base’ fares for both airlines and do not take into account the various additional options that can be purchased at the time of booking.
Chart-Ryanair-v-Vueling-in-Brussels-BRU1.png
Source: Ryanair and Vueling websites as of 20 November 2014.
Two main spikes in average fares can clearly be seen. First in the week before Christmas on outbound flights from Brussels. The second spike is then on Brussels inbound flights in the first few days of January. This clearly indicates that these routes are mostly appealing to Belgians (and Brussels’ many expatriate residents) looking to head south for some sunshine over the Christmas and New Year period. As a result, any Italian, Spanish or Portuguese based people living close to one of these eight airports can still get a fantastic deal if they wanted to spend Christmas and New Year eating chocolate in Brussels.
Another noticeable spike is that around the weekend of 6th and 7th of December. Here the traffic flow is reversed with inbound flight fares peaking on the Friday and the Saturday, and outbound fares peaking on the Monday. There is no such discernible peak the following weekend suggesting that something is happening in Brussels in early December that is of interest to customers living in Southern Europe. If any of our readers can tell us what it might be we would love to know. [It turns out that the 8th of December is Immaculate Conception Day and a national holiday in Italy, Portugal and Spain.]
[h=2]No big changes for S15[/h]Although passenger loads (and yields) are not publicly available, it would seem that both Ryanair and Vueling are doing a good job at filling their aircraft (thanks to the low fares) while Brussels Airlines and Jetairfly appear to be continuing to attract passengers in their own market segments. Passenger numbers at Brussels Airport for this summer show an increase of 16.6% in April, 16.2% in May, 15.5% in June, 14.8% in July, 18.7% in August, 17.8% in September and 19.3% in October. For an airport that handled 19.1 million passengers in 2013 these are impressive growth rates.
For S15, neither carrier has announced any new services from BRU, but neither carrier has dropped any routes either, so there appears to be something of a stand-off between them. Ryanair is hugely profitable and can well afford to absorb the cost of any losses it might be incurring at the airport, while Vueling, as part of IAG, cannot afford to be seen to be intimidated by Ryanair’s move, so, for the moment, the winners would appear to be the travelling public, particularly those around Brussels, who look likely to be able to find bargain price air fares to some of Europe’s most appealing and relaxing destinations for at least another year.

brussels-slide3.jpg


http://www.anna.aero/2014/11/26/rya...allery-b1590c5879f7974ecab6e90590cdd1b7-67573http://www.anna.aero/2014/11/26/rya...allery-b1590c5879f7974ecab6e90590cdd1b7-67573
Ice-cream versus Riverdance. Fight! This week a year ago Ryanair responded to Vueling’s decision to make Brussels Zaventem (BRU) a base by simultaneously announcing a base at Belgium’s busiest airport. All 10 of Ryanair’s announced routes had already been announced by Vueling, suggesting that it wanted to send a clear message to the fast-growing LCC that is part of IAG.



fonte : Anna
 
Impressionante l'aumento di offerta S13 vs S15 su VCE (200%) e FCO (107%).

Intendono anche TSF dal quale prima FR operava 2 voli giornalieri per CRL. Addirittura in inverno operava 3 frequenze aggiuntive durante il fine settimana venerdi,sabato e domenica come SKI route.
Adesso invece uno dei 2 voli giornalieri (quello del mattino) viene operato su BRU, mentre il serale su CRL. Ci sono poi fino a 3 voli al giorno con SN (tariffa senza bagaglio a mano a partire da 53€ A/R) e Vueling.