JAL to bring back classic crane logo
Japan Airlines, which aims to complete corporate rehabilitation procedures by the end of March, has decided to revive its former crane logo to signal a fresh start, it has been learned.
The logo depicting a Japanese red-crowned crane in red and white with its wings forming a circular shape will be slightly updated for its reintroduction, with the "JAL" text element to be rendered in a new typeface, according to the airline.
JAL first used the logo in 1954, the year after it began flying on international routes, to add a Japanese touch to marketing materials. The company registered the logo as a trademark in 1959 and officially adopted it as the company emblem, branding JAL aircraft with the crane. It has been out of use since May 2008.
(Jan. 18, 2011)
http://www.yomiuri.co.jp/dy/business/T110117003780.htm
Era ora! Il sole rosso era molto patriottico, ma non aveva personalità.
Japan Airlines, which aims to complete corporate rehabilitation procedures by the end of March, has decided to revive its former crane logo to signal a fresh start, it has been learned.
The logo depicting a Japanese red-crowned crane in red and white with its wings forming a circular shape will be slightly updated for its reintroduction, with the "JAL" text element to be rendered in a new typeface, according to the airline.
JAL first used the logo in 1954, the year after it began flying on international routes, to add a Japanese touch to marketing materials. The company registered the logo as a trademark in 1959 and officially adopted it as the company emblem, branding JAL aircraft with the crane. It has been out of use since May 2008.
(Jan. 18, 2011)
http://www.yomiuri.co.jp/dy/business/T110117003780.htm
Era ora! Il sole rosso era molto patriottico, ma non aveva personalità.
