La nuova business class di Emirates

[belumosi]

La prossima settimana verrà presentata la nuova J che equipaggerà tutti i 777 di EK.
Clark ne delinea i contenuti nell'articolo che segue. La poltrona (di colore grigio) diventerà full flat, mentre rimarranno immutati il layout 2-3-2 e il numero di posti (42). Il monitor sarà di 23', mentre il pitch salirà a 72' dagli attuali 60' (fonte: SeatGuru).
Visto il maggior spazio in lunghezza richiesto dalla nuova configurazione, suppongo che verranno sacrificati dei posti nelle adiacenti cabine di F e/o Y.
L'impostazione complessiva della nuova J, dovrebbe essere simile a quella offerta da TK:

Emirates to unveil new business class seat next week

Published: 03/03/2016 - Filed under: News »
Emirates is to unveil its new business class seat at international travel trade show ITB Berlin next week.
The new fully flat product will launch on the carrier’s 170th B777 aircraft which is due to be delivered in November, and is described as “evolution as well as revolution”.
Emirates’ president Sir Tim Clark said that the carrier had given its business class seat “a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort”.
Clark added that “We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer”.
“We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers.
“We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive.”
The carrier said the new seat “was inspired by the interior of a modern sports car, captured in the diamond stitch pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel”.
Enhanced features include improved lighting options, an expanded personal meal table, and redesigned privacy panels, literature pockets, foot rests and show stowage areas.
Other features of the fully flat seat include a 72-inch pitch, 23-inch TV screen, the carrier’s latest touchscreen IFE controller, USB and HDMI ports, and a “conveniently located mini-bar”.
The seat colour of dark and light grey with burled walnut veneers will be retained, as will the cabin’s 2-3-2 layout, and total number of business class seats on board (42).
All newly delivered B777 aircraft following the 170th delivery will feature the revamped seat.
Emirates currently has 155 B777 aircraft in its fleet, with a further 188 on order.
ITB Berlin takes places from March 9–13. Business Traveller will be attending and will report on this and other news from the show.
For Tried and Tested reviews of Emirates’ current business class offering, click here.

http://www.businesstraveller.com/news/emirates-to-unveil-new-business-class-seat-next

 

[Blos]

Immagino che, anche con le poltrone in posizione full flat, per il posto centrale della fila di mezzo ci sia spazio per muoversi, altrimenti....

 

[Edoardo]

Mi sorprende il fatto che vogliano continuare con un layout 2-3-2.
Mi aspettavo che la configurassero come sull'A380, per dare omogeneità al prodotto offerto.

 

[Alitalia Fan]

Mi sorprende il fatto che vogliano continuare con un layout 2-3-2.
Mi aspettavo che la configurassero come sull'A380, per dare omogeneità al prodotto offerto.

Concordo.

 

[belumosi]

Mi sorprende il fatto che vogliano continuare con un layout 2-3-2.
Mi aspettavo che la configurassero come sull'A380, per dare omogeneità al prodotto offerto.

In linea di principio anch'io, ma la fusoliera del triplo più larga di 70cm rispetto a quella dell'upper deck del 380, avrebbe probabilmente richiesto una eccessiva quantità di spazio per ogni posto offerto.
Ne sarebbe uscito qualcosa del genere, decisamente migliore:

 

[airblue]

Calcolando che l'attuale pitch è 60'' mi stupisce che non abbiano deciso di usare le B/E Diamond, che sono quelle usate ad esempio da UA e molti altri vettori sul B787. Avrebbero offerto un layout full flat 2+2+2 che eliminava il posto centrale e al tempo stesso l'angolazione e leggero sfalsamento della seduta garantivano un pò più di privacy dal vicino.

La Diamond nasce proprio con lo scopo di introdurre la seduta flat mantenendo il pitch di 60'' usato dalle vecchie sedute angle-flat.

Certo mantendeno le attuali 6 file di J i posti sarebbero scesi da 42 a 36, ma potevano tornare a 42 sacrificando 2 file di Y per metterne una ulteriore di J.

https://www.google.it/search?q=b/e+...ei=YWfYVpGuJcXcPI7ViLgK#imgrc=HKV7gua7m50bAM:

 

[MarcoFLR]

Mi sorprende il fatto che vogliano continuare con un layout 2-3-2.
Mi aspettavo che la configurassero come sull'A380, per dare omogeneità al prodotto offerto.

Anche per comodità di chi siede al centro.

 

[belumosi]

Probabilmente hanno scelto di massimizzare le dimensioni della poltrona a discapito dell'accessibilità.
Terrei anche presente che gran parte della clientela di EK è abituata all'attuale (mediocre) prodotto del triplo, per cui avere circa 30 cm di spazio in più dalla poltrona davanti e il letto piano, costituiscono comunque un bel miglioramento.

 

[Cartagena]

Ma fate un 2-2-2, col cavolo che sceglierei quest'aereo e questa configurazione per un posto in J. Pensano sempre e solo a metterne quanti più possibili, certo il profitto è l'unico obiettivo, ma io cerco la qualità di servizio e posti e così non lo offrono, per me.

 

[belumosi]

Teniamo presente che il punto di partenza è questo...

 

[Tiennetti]

Volare sul 380 di EK in Business è, rispetto al 777, come volare in un'altra compagnia
Sono capitato una volta nel sedile centrale, e non ricordo l'esperienza in maniera piacevole
Quando scelgo i voli con loro, cerco sempre il 380 se disponibile sulla rotta, no c'è paragone! Specialmente se si considera che l'IFE di certi 777 è vecchiotto e dimostra i suoi limiti
Sono d'accordo che è un compromesso fra la qualità del prodotto e il beneficio di avere quei posti in più, ma un 2-2-2 con un layout tipo A380 sarebbe un bel passo avanti

 

[andreapinti]

Va detto comunque che il passaggio da lie flat a full flat e' un passo avanti, anche se personalmente mi aspettavo qualcosa di meglio.

Volare sul 380 di EK in Business è, rispetto al 777, come volare in un'altra compagnia (...) Sono d'accordo che è un compromesso fra la qualità del prodotto e il beneficio di avere quei posti in più, ma un 2-2-2 con un layout tipo A380 sarebbe un bel passo avanti

Concordo in pieno, vediamo che tirano fuori

Teniamo presente che il punto di partenza è questo...

Quella e' la configurazione piu vecchia dei 777, gli schermi non sono neanche touchscreen. Ogni volta e' uno spasso vedere passeggeri di J sbattere le mani sullo schermo per cercare di selezionare la lingua ed accedere ad ICE.

 

[A345]

Madonna quant'è inguardabile quella radica...

 

[Mattiaviation]

Molto bella...
Che configurazione ha la businnes EK sugli a380?

 

[mauro.]

Molto bella...
Che configurazione ha la businnes EK sugli a380?

1-2-1

 

[Marco Rimini]

Molto bella...
Che configurazione ha la businnes EK sugli a380?

http://www.seatguru.com/airlines/Emirates_Airlines/Emirates_Airlines_Airbus_A380_B.php

 

[andreapinti]

Speriamo tirino fuori qualcosa alla JAL dove nonostante la configurazione 2-3-2 c'è accesso diretto al corridoio da tutti i sedili.

 

[AZ209]

Segnalo questo articolo lungo e abbastanza polemico di Runwaygirlnetwork sulla nuova J di EK:


Is Emirates about to make a 2-3-2 new business class mistake?

​

Emirates’ new Boeing 777 longhaul business class seat will be unveiled next week, but the initial prognosis looks to be for a remarkably short seat without direct aisle access.
“Designed with enhanced customer comfort in mind, the new seat has a pitch of 72 inches,” which is exactly six feet, and the seat “can be electrically moved into a fully flat sleeping position at 180 degrees,” Emirates promises.
Fully flat would be an improvement on the current angled lie-flat version, but that 72” pitch may well be an issue — not least because it is the same pitch as the current seat. Unless there is an offset (like a B/E Diamond seat) where toes and heads overlap on either side of a partition, the new seat will be less than six feet long once a few inches of shell structure are taken into account.
By comparison, Qatar Airways’ outward-facing herringbone B/E Aerospace Super Diamond seats on the 787 (and it uses the same product on the A380 and A350) extend to 80 inches (6’8”), while Etihad’s staggered Business Studio (produced by Zodiac and Stelia) ranges from 75.7” to 80.5” depending on whether the seat is aisle-side or window/middle side.
More concerning, though, is that “Emirates will retain its current seat layout of 2-3-2 across its Boeing 777 Business Class cabins, as well the total number of Business Class seats per aircraft at 42,” the airline says.

A 2-3-2 configuration is not competitive in 2016. Image – John walton

​

The primary purpose of longhaul business class these days is to get some sleep, with enjoying a bit of luxury and service a bonus offered on some, but of course not all, airlines.
Business class passengers hate the midnight clamber, where passengers in middle or window seats need to straddle the aisle passenger in order to stretch their legs or visit the lavatory. First-rank airlines hoping and expecting to be the carrier of choice — and for the yields that come with that — are no longer installing anything but direct aisle access in business class on their fleets.
Without direct aisle access, and with such short seats, would Emirates be signalling that it doesn’t think it can beat its home-gulf competitors on passenger experience terms in business class?

The passengers next to the aisles on Emirates’ 2-3-2 777 layout get very little protection.
​

All direct aisle access hope may not be entirely lost…
Emirates hasn’t entirely ruled out the possibility that there will be some form of stagger, however, particularly since it notes that B/E Aerospace will be manufacturing the seats. B/E’s Apex platform is used by JAL, Korean Air and Oman Air, with the Japanese carrier offering a very comfortable 2-3-2 layout on the Sky Suite versions of its 777-300ER, althoughJAL has decided not to install that product when renovating its other aircraft.

JAL uses the B/E Apex seat in a 2-3-2 configuration. Image – JAL
​

Given the extra geometrical space in the rectangular-shaped Apex seats, a 72” pitch would be less of a problem than in some other seats, given that taller passengers could sleep on an angle, but calculating the hypotenuse of the tall passenger on a 72” rectangular bed with a width of 22” would give only 75” — 6’3”.
If not Apex, perhaps then B/E’s Diamond product, seen on narrowbodies on all three US majors, Qatar Airways’ long-range narrowbodies, and numerous other carriers? Emirates would be the first airline to use that seat in 2-3-2 on a 777 cross-section. United’s ex-Continental B/E Diamond product is in 2-2-2, but it doesn’t seem like there is enough space across to carve out another seat in the 777 cross-section. Lufthansa, however, uses a customised Diamond seat in 2-3-2on the main deck of its refurbished Boeing 747-400 aircraft. Yet one of the key advantages of Diamond is that it can be pitched at significantly less than the 72” Emirates has announced.

Qatar uses B/E Super Diamond seats on the A380, A350 and 787. Image – John Walton
​

Emirates hasn’t ruled a stagger in, however, but not flagging direct aisle access in the press release would be as noteworthy in PR terms as it would be noteworthy in #PaxEx terms not to install it.
The way the press release deals with additional amenities, though, lends some credence to the idea that the lack of direct aisle access might just be a media statement misstep.
Emirates promises “a USB port to charge their devices, [and] a HDMI port to stream content from their personal devices directly onto the IFE screen,” but does not mention an AC outlet, which its current seat supplies.
It’s hard to imagine any airline not offering a plug socket in its longhaul business class in 2016, but then again it’s hard to imagine a global carrier like Emirates hoping to attract experience-sensitive business travellers while even considering not offering direct aisle access these days either.

Emirates’ existing angled lie-flat product is pitched at 72″ — where is the extra room for fully flat?
​

…but without direct aisle access, Emirates will be an airline of last resort rather than choice
Emirates has the world’s largest fleet of Airbus A380 aircraft, but many of its longest flights use the Boeing 777-300ER and -200LR fleet, which are about twice as numerous in Emirates’ fleet as the A380. The airline has not stated whether or not the -200LR aircraft or older -300ERs will be refitted with the new business class, but the fact of the matter is that more than twice as many flights will have the 777 product as the A380 product.

The main deck on Lufthansa’s refurbished 747-400 has 2-3-2 seating too. Image – Lufthansa
​

This week, Emirates took the title of world’s longest commercial flight with the launch of its Dubai-Auckland service, using an Airbus A380 for the press operation rather than the significantly less impressive external visuals and seating #PaxExprovisions of the 777-200LR. (I’ll reiterate my 2015 point about Emirates doing a fair bit of advertising, media opportunity and PR bait-and-switch with the A380 before actually serving passengers with a 777, which has worse passenger experience in every class of service.)

Despite a decent staggered fully flat bed with direct aisle access on its Airbus A380 fleet, Emirates has long offered its current product on the 777 fleet, and it has always been substantially inferior to the product that Etihad, Qatar Airways and many other airlines offered on similar routes at the same time, because of its angled lie-flat nature, and the middle seat.
If the lack of stagger turns out to be true, it seems Emirates isn’t even willing to go as far as Qatar Airways’ old product, which is 2-2-2 on its Boeing 777 aircraft, which at least enables a third of the cabin to lock in direct aisle access by selecting a seat in the middle pair. Etihad has long had direct aisle access across its widebody fleet, with the Stelia (previously Sogerma) product it now calls Premium Flatbed.
In terms of that Auckland flight, though, I’d take the A380’s fully flat beds with direct aisle access, the standup bar, and a connection in the Sydney lounge — long enough to have a bite to eat, a shower and a glass of bubbles — over either the old 2-3-2 angled lie-flat seat or any fully flat seat without direct aisle access in a 2-3-2 configuration. And that’s before Qatar Airways starts flying Doha-Auckland with a set of wider fully flat beds in a 2-2-2 configuration.
All eyes will be on ITB in Berlin next week for the big reveal, but it will take a full nine months for Emirates’ new #PaxExbaby to be ready. “All newly delivered Boeing 777s after the arrival of the first aircraft in November will have these new seats on-board, Emirates notes, with CEO Sir Tim Clark concluding: “We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive.”
If the seat ends up not having direct aisle access for every passenger, I’m less optimistic.

Not even carefully staged photos and focus trickery can make Emirates’ 777 product look roomy
​

https://www.runwaygirlnetwork.com/2016/03/04/emirates-make-2-3-2-new-business-class-mistake/

 

[belumosi]

First look: Emirates' new business class seat

Published: 09/03/2016

Emirates has unveiled its new business class seat at trade show ITB Berlin.
As reported last week (see news March 3), the carrier will fit the revamped seat onto its 170th B777 aircraft, which is due to be delivered in November.
The fully-flat seat features a larger TV screen, expanded personal meal table, improved lighting options and redesigned privacy panels, literature pockets, foot rests and show stowage areas.

Emirates is describing the new offering as "evolution as well as revolution" - cabin configuration will remain 2-3-2, and the total number of business class seats on the B777 will also remain at 42.
A short video showing the new seat can be seen on our Flickr page here.
Business Traveller will post more details here when available.

http://www.businesstraveller.com/news/first-look-emirates-new-business-class-seat

Nell'articolo originale c'è anche il video. Confermato quindi il 2-3-2 affincato con megaschermi per l'ife. Non c'è l'accesso indipendente al corridoio, ma sembra comunque un bel passo avanti rispetto alla poltrona attuale.

 

[AZ209]

Altre foto con il breve video: https://www.flickr.com/photos/businesstraveller/25271244189/in/photostream/