Virgin America, Singapore Airlines launch partnership

[ilConte]

Mi spiegate questa mossa?


Virgin America, Singapore Airlines launch partnership
Reuters - 22 hrs ago

(Reuters) - U.S. carrier Virgin America said on Thursday it reached a code-share agreement with Singapore Airlines that will give passengers more travel options.

Under code-sharing agreements, an airline sells seats on another carrier's flights as if they were its own. Virgin America, based in San Francisco, said Singapore Airlines will code-share on select flights.

Virgin America, a U.S.-controlled carrier in which Richard Branson's Virgin Group is a minority shareholder, said the deal will allow it to connect travelers to more destinations across continents.

This week, Singapore Airlines agreed to sell its entire 49 percent stake in Branson's British carrier Virgin Atlantic to Delta Air Lines for $360 million. That deal, which is subject to regulatory approval, would create a joint venture that would expand Delta's access to London's Heathrow Airport, a key business market.

(Reporting by Karen Jacobs; Editing by Tim Dobbyn)

 

[Dr Gio]

Mi spiegate questa mossa?


Virgin America, Singapore Airlines launch partnership
Reuters - 22 hrs ago

(Reuters) - U.S. carrier Virgin America said on Thursday it reached a code-share agreement with Singapore Airlines that will give passengers more travel options.

Under code-sharing agreements, an airline sells seats on another carrier's flights as if they were its own. Virgin America, based in San Francisco, said Singapore Airlines will code-share on select flights.

Virgin America, a U.S.-controlled carrier in which Richard Branson's Virgin Group is a minority shareholder, said the deal will allow it to connect travelers to more destinations across continents.

This week, Singapore Airlines agreed to sell its entire 49 percent stake in Branson's British carrier Virgin Atlantic to Delta Air Lines for $360 million. That deal, which is subject to regulatory approval, would create a joint venture that would expand Delta's access to London's Heathrow Airport, a key business market.

(Reporting by Karen Jacobs; Editing by Tim Dobbyn)

Mi sembra una chiara mossa di riposizionamento intorno al business del pacifico (loro core business): Virgin Atlantic non serve nella strategia di SIA perche' loro non vogliono espandere piu' di tanto in Europa. Mentre con questa mossa ora rinforzano i loro voli e collegamenti in Asia/Pacifico e cercano di espandere prosecuzioni sul mercato Americano, vedi voli Virgin in prosecuzione da San Francisco. A proposito Virgin America e' considerata molto bene in tutte le statistiche di gradimento degli utenti americani per la qualita' sel servizio a bordo, molto piu' in alto solitamente del gigante United che e' il partner Star di riferimento di Singapore negli US.