Swiss : Geneve Reloaded


kenyaprince

Amministratore AC
Staff Forum
20 Giugno 2008
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Swiss (LX, Zurich) may cut its European network from the current forty destinations, to thirty as part of a market turnaround plan, dubbed "Geneva Reloaded". The two-year plan, which runs until 2018, is aimed at improving the profitability of the carrier's Geneva hub operations. It will not affect Swiss's long haul services to New York JFK.


According to a meeting transcript seen by the Sonntagszeitung, the carrier has been warned by parent, Lufthansa Group, that unless the plan pays off and Swiss' regional European operations are able to generate a profit, then the airport could be turned over to the Group's budget operation,Eurowings (EW, Dusseldorf).


As such, Eurowings has now been tasked with devising its own business plan for a possible Geneva market entry. Lufthansa Group insiders have said the company expects to make a decision on the future of its Geneva operations in the middle of next year.


The ch-aviation route database shows that aside from domestic services to Lugano and Zurich, Swiss's Geneva operations entail flights to various destinations in Algeria, Czechia, France, Germany, Greece, Ireland, Italy, Kosovo, Macedonia, Morocco, Norway, Portugal, Russia, Spain, Sweden and the United Kingdom.
 
Anche Swiss fa fatica con due hub.

In realta' fu Swissair a de-hubbare Ginevra pesantemente. Fino agli anni '90 infatti SR aveva molti voli longhaul posizionati a GVA, che poi ha chiuso spostando tutto a ZRH, e tenuto in vita solo il UN express.
Con Easyjet in casa che la fa da padrone, senza lungo raggio, credo che SR prima e LX poi abbiano sempre operato in perdita da GVA.
 
Nell'ambito dell'inaugurazione del CS100 sono stati forniti alcuni dati concernenti la presenza di SWISS a Cointrin. I 120 assistenti di volo basati a Ginevra e operativi su A319/320 saranno formati per i CSeries. Dalla primavera 2017 i jet Bombardier entreranno in servizio anche da Ginevra e sostituiranno completamente, a fine anno, l'attuale flotta di Airbus. La base SWISS di Ginevra avrà due CS100 e sei CS300. Si aggiunge poi un A330-300 per i voli a destinazione NY e un Dash8-Q400 per i voli per Lugano.
 
Inoltre, su tutti i voli LX da GVA verra' introdotto il servizio Buy On Board.

Swiss to adopt buy on board at Geneva

News is emerging that Swiss has decided to charge for onboard catering (BoB) from the spring.
Initially it will cover only short-haul services operating to and from Geneva.
Regular readers will not be too surprised at this move which had been expected to start last autumn.
Initially it is Eco-Light (or hand baggage only) passengers who will experience the cut-backs.
Right now they enjoy the same inflight snack and free drinks as those paying the regular economy fares.
But from the spring hand baggage only (HBO) passengers will be offered only water and a chocolate.
It is true that regular economy passengers will still be offered water and a snack.
But all drinks (for all economy passengers) will now be a paid-for option. No longer will they be offered free of charge as at present.
One wonders how hard-pressed cabin staff will be able to tell which passengers are travelling on the cheaper HBO tariffs and which are not.
It could be that, to simplify matters, the latter will be allocated specific rows on the flight.
Why is Swiss introducing HBO fares at Geneva and not at its Zurich headquarters ?
Firstly it is because Swiss is losing money at Geneva. Secondly Swiss views Geneva as a test bed for cost-cutting measures.
For example, Geneva is where Swiss introduced HBO tariffs before it later extended them to its Zurich operation. It also introduced (cut-price) one-way fares at Geneva.
Swiss has no option but to cut costs at Geneva if it wishes to remain competitive with Easyjet.
The latter is easily the dominant carrier at Geneva.
Unless Swiss’ Geneva operation can return to profit it is believed that Lufthansa Group will close down Swiss’ operation there and transfer operations to budget subsidiary Eurowings.
According to the report in abouttravel.ch there is a working group within Lufthansa which is currently examining whether or not the BoB concept can be extended to other Lufthansa Group airlines namely Lufthansa mainline, Austrian and the Swiss Zurich operation. Brussels Airlines and Eurowings are already BoB.
Full details are to be announced at a Swiss press conference in Zurich this coming Thursday (March 15).
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