Southwest vuole uscire dai confini Usa e guarda all'Europa


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Mikkio

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C'è anche l'Europa nel mirino dei piani di espansione oltre i confini americani della low cost Usa Southwest. Un progetto senza scadenze, come ha sottolineato il ceo Gary Kelly, ma che il vettore considera ora necessario per ampliare il raggio d'azione della compagnia. Per raggiungere l'obiettivo il vettore potrtebbe realizzare delle partnership, come quella da poco siglata con una compagnia messicana, tramite la quale ha iniziato ad effettuare collegamenti sull'area.

http://ttgitalia.com/pagine/Southwe...-Europa,Dettaglio001,IT,265907,Home-news.aspx
 
Già tempo fa si era parlato di un espansione internazionale di Southwest ma poi avevano fatto marcia indietro. Chi sarebbe la compagnia messicana con cui hanno fatto accordi?
 
Southwest/Volaris partnership to kick off Dec. 1

By Christine Boynton | October 29, 2010

Southwest Airlines said Thursday that its "international connect" service in partnership with Mexico's Volaris will launch Dec. 1 with bookings opening on Nov. 12. Hosting reporters in Dallas for its annual media day, Southwest also revealed its first services from Newark and set pricing for its inflight Wi-Fi product.
The SWA/Volaris partnership, which was agreed to nearly two years ago, will enable passengers to book connections from 20 SWA destinations through Los Angeles, Oakland and San Jose to Cancun, Guadalajara, Morelia, Toluca/Mexico City and Zacatecas. The service will require customers to have a booking on both SWA and Volaris, which can be done via the Southwest website. Luggage will be transferred to final destinations.
SWA said the partnership sits somewhere "between an interline and a codeshare" agreement, adding, "It takes some of the best features of those and simplifies it…As Volaris grows, additional Southwest cities will open international destinations."
Volaris, which launched in 2006, expects to carry 4 million passengers this year and with the shutdown of Mexicana, has become the country's second largest
airline, according to airline officials.

ATWOnline
 
kenyaprince ha detto:
Questo perchè le major hanno affilato i denti e offrono molto spesso un servizio maggiore a tariffe concorrenziali rispetto a una volta.
Clicca per espandere...

In Europa ok, ma negli USA è tutto il contrario, le compagnie che hanno il servizio migliore sono le low cost prendi ad esempio Southwest e Jetblue mentre le major sui voli interni hanno standard da low cost con tutto a pagamento.
 
Cesare.Caldi ha detto:
In Europa ok, ma negli USA è tutto il contrario, le compagnie che hanno il servizio migliore sono le low cost prendi ad esempio Southwest e Jetblue mentre le major sui voli interni hanno standard da low cost con tutto a pagamento.
Clicca per espandere...

infatti si vedano i bagagli registrati,jetblue e swa li prevedono,mentre AA,Delta ecc no!
 
La scelta di andare sull'INC è la dimostrazione che il sistema aeronautico si sta assenstando dopo lo scossone dato da liberalizzazioni, crisi econcomiche e aggressività delle low cost.
La risposta delle major è arrivata e ora anche le lowcost dovranno fare dei cambiamenti ai loro modelli di business altrimenti con difficoltà riusciranno a crescere tanto come in passato.
Sono curioso di vedere cosa si inventeranno sull'INC aziende come la Southwest.
Spero per la salute dei passeggeri che FR non porti altre idee malsane su sedili, bagni e cibo su voli di 8-10 ore....
 
SOUTHWEST AIMS TO EXPAND INTERNATIONALLY

October 29, 2010
Low-cost US carrier Southwest Airlines plans to expand international service over time and would likely offer flights to Asia and Europe through partnerships, its chief executive said on Thursday.

"What is a deficiency for us right now that we intend to address is international," Gary Kelly said in an interview.

Southwest on Thursday announced a partnership with Mexican carrier Volaris to offer flights to five Mexico cities. Southwest will be able to offer service to the Caribbean once it completes its acquisition of discount rival AirTran, which flies there. The deal is expected to be completed in the first half of 2011.

Kelly said Southwest expects to decide soon whether it will add bigger Boeing planes that could be used to fly to Hawaii and Caribbean cities.

"I would see us serving Asia, Europe, South America, Australia with an international connection, partner-like product that we have with Volaris," Kelly said.

Southwest also said on Thursday that it planned to launch daily non-stop flights from Newark to Chicago and St. Louis in March 2011.

Kelly said Southwest had a cost advantage against bigger airlines that would enable it to offer lower fares as it enters new US markets.

He said Southwest's policy to not charge fees for checked baggage or flight-plan changes were key factors that distinguish it from legacy airlines and give it an advantage with value-seeking consumers.

Kelly said his company's costs were roughly half those of legacy airlines.

"We'll continue to be the competition in the United States for the high-cost carriers," Kelly said.

CONSOLIDATION

Kelly said he wouldn't be surprised to see more industry consolidation but made no predictions. In light of Delta Air Lines' 2008 acquisition of Northwest Airlines and the just-completed merger of United and Continental, he said he wasn't sure what else could happen among US legacy carriers.

But he added that more merger deals among regional carriers that are pressured by rising fuel costs and shrinking market share was a logical expectation.

"With United and Delta being so large and so dominant, it does put other smaller airlines -- like us, too, frankly -- in a position of at least thinking about how are we going to remain competitive," Kelly said.

Kelly said Southwest looked at entering the regional airline business but was not comfortable with the market size or economics of individual trips.

He said the AirTran purchase would allow Southwest to close a hole in its route map with entry to Atlanta. He added the acquisition would enable his company to grow in ways not possible without it.

"We have found a way to unlock our potential. That's what really excites me about the AirTran deal," Kelly said.

(Reuters)
 
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