La scomparsa dei viaggi d'affari in giornata


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Questa analisi pubblicata da Reuters riporta dati di traffico che sottolineano una spiccata tendenza, almeno in USA e Australia


SYDNEY/CHICAGO, Nov 7 (Reuters) - Airlines around the world are ripping up schedules and bringing in new flights to cope with a COVID-triggered trend in corporate travel for executives like Jerome Harris - the scrapping of one-day business trips in favour of longer stays.

For Sydney-based Harris, exhausting one-day treks to Melbourne or Brisbane - meaning four taxi rides, two flights, extended waits and the risk of delays - are no more after a pandemic-driven reassessment of his travel habits.

Industry data show business travellers are taking longer trips than before COVID-19, leaving airlines adjusting flight plans. Environmental concerns, rising ticket prices, increased flight cancellations amid staff shortages and a boom in online videoconferencing are all undermining the single-day trip option as an industry standard.

"I'm happier to save the effort and the carbon and do a few days in a location and have time to meet up with multiple people and visit multiple projects," said Harris, who works for an infrastructure company.

Corporate travel agency CWT said in global terms, the proportion of one-day domestic trips has fallen by more than 25% compared with 2019 levels as online meetings grow in popularity.

In markets from Australia to the United States, airlines are having to adapt to maximise revenue. U.S. carriers, for example, are adding more midweek flights as travellers take more trips that blend business with leisure, with many capitalising on greater flexibility to work remotely.

"Tuesdays and Wednesdays are not as much of a trough as they used to be in a traditional week," according to United Airlines (UAL.O) Chief Commercial Officer Andrew Nocella, speaking on an earnings call last month.

For corporate travel agency CWT's head of Asia Pacific sales, Akshay Kapoor, the shift is long term for both airlines and hotels.

"I think the trend away from one-day trips in favour of longer stays is here to stay as travellers become more environmentally and fiscally conscious," said Kapoor. "This could translate into a higher revenue per available room for hotels in the long run."

PAY MORE, STAY LONGER
At a time when airfares have skyrocketed, the average length of a domestic business trip in Australia increased to nearly four days in the third quarter this year, up from three in 2019, according to Flight Centre Travel Group Ltd (FLT.AX).

"I think probably because people are paying more they are taking advantage of staying longer," Flight Centre Corporate's head of Australia and New Zealand Melissa Elf said.

Qantas Airways Ltd (QAN.AX) and Virgin Australia say higher airfares have so far offset any revenue impact from fewer business trips. But the shifting travel patterns are becoming apparent in airline schedules, where flights on popular business routes have been falling, reflecting declining same-day demand, in proportion to ones preferred by leisure travellers.

Sydney-Melbourne is the fifth-busiest domestic route in the world at present, according to travel data firm OAG, down from second in 2019.

In North America, business-heavy Los Angeles-San Francisco, the busiest domestic route in 2019 according to OAG, is down to eighth. It has been replaced at the top by leisure-dominated Las Vegas-Los Angeles and Honolulu-Maui.

Ajit Chouhan, a Texas-based human resources executive, used to go on one-day business trips to San Francisco at least once a month before the pandemic. But now he uses Zoom or Microsoft Teams for shorter meetings, describing the online options as "convenient and more productive".

To be sure, the one-day trip is far from dead, particularly when companies are keen to sign up new customers face to face, said American Express Global Business Travel Chief Operating Officer Drew Crawley.

"If I'm on a business trip, do I want to stay an extra day if my partner's at home?" he said.

But the proportion varies by industry and is declining. One-day journeys accounted for around 4% of domestic business trips globally in 2019, according to CWT data, versus 3% now.

For Sydney-based Harris, avoiding same-day trips has also helped him avoid some of the frustrations from travel chaos as airlines have ramped up capacity while being short of staff.


"Losing a few hours on a three-day trip isn't the end of the world, but disruption on a one-day (trip) is very stressful," he said.
 
Ultima modifica:
E così viene meno uno dei tre capisaldi della teoria della profittabilità dei voli.

Gli altri due sono il volo diretto e gli orari comodi per il weekend.
 
Ultima modifica:
Report interessante e condivisibile.
La mia esperienza, italiana, ma con molti progetti internazionali, è che è diventato veramente difficile fare riunioni o workshop in presenza: la gente preferisce in molti casi restare a casa, e fare il meeting online. Nel programmare la spesa per sala o coffee break, abbiamo regolarmente numeri piccoli.
Le missioni non durano più un solo giorno, ma 3 o 4. Per 1 solo giorno, meglio restare a casa.
 
Nella mia azienda abbiamo cambiato uffici a Milano passando da 2 a 6 sale riunioni attrezzate con Teams. E conseguente riduzione delle trasferte.​
 
Da una parte si riducono i viaggi in giornata ma d'altra parte la durata media delle trasferte si allunga inserendo almeno un pernottamento. Quello che si prospetta come una riduzione di guadagni per le compagnie aeree, i voli ar in giornata specie venduti sotto data avevano yield decisamente alti, porterà invece un aumento di introiti per il settore alberghiero aumentando il numero di pernottamenti per viaggi di lavoro.
 
Da una parte si riducono i viaggi in giornata ma d'altra parte la durata media delle trasferte si allunga inserendo almeno un pernottamento. Quello che si prospetta come una riduzione di guadagni per le compagnie aeree, i voli ar in giornata specie venduti sotto data avevano yield decisamente alti, porterà invece un aumento di introiti per il settore alberghiero aumentando il numero di pernottamenti per viaggi di lavoro.
Mah... se ho necessità di un incontro che mi occuperebbe una giornata, perchè mai dovrei pianificare una trasferta di 2gg???
I viaggi in giornata stanno sparendo/spariranno semplicemente perchè sono/verranno sostituiti in toto o quasi da meeting on line.

Io non partecipo ad un incontro in presenza da 2 anni e mezzo, e ne ho mediamente 3-4 al giorno.
Il Covid ha semplicemente accelerato un processo che sarebbe comunque arrivato alla situazione attuale.
 
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Mah... se ho necessità di un incontro che mi occuperebbe una giornata, perchè mai dovrei pianificare una trasferta di 2gg???
I viaggi in giornata stanno sparendo/spariranno semplicemente perchè sono/verranno sostituiti in toto o quasi da meeting on line.

Io non partecipo ad un incontro in presenza da 2 anni e mezzo, e ne ho mediamente 3-4 al giorno.
Il Covid ha semplicemente accelerato un processo che sarebbe comunque arrivato alla situazione attuale.
Si tendono a concentrare più incontri nello stesso viaggio, programmandoli vicino l'uno all'altro. Se non c'è più di un incontro, si fa in video conference. Tenendo comunque presente che certe cose vengono fatte in presenza.
 
Mah... se ho necessità di un incontro che mi occuperebbe una giornata, perchè mai dovrei pianificare una trasferta di 2gg???
I viaggi in giornata stanno sparendo/spariranno semplicemente perchè sono/verranno sostituiti in toto o quasi da meeting on line.

Io non partecipo ad un incontro in presenza da 2 anni e mezzo, e ne ho mediamente 3-4 al giorno.
Il Covid ha semplicemente accelerato un processo che sarebbe comunque arrivato alla situazione attuale.
Il netto miglioramento delle reti e dei sistemi dei software di comunicazione che sono stati conosciuti dagli utenti e potenziati durante la pandemia ha accelerato un processo che era già in corso.
Giustamente non si impiegano più ore e ore di viaggio con relativi costi per svolgere magari un incontro di un paio di ore al massimo (quanto permesso da un A/R in giornata). Gli appuntamenti che richiedono una presenza fisica ovviamente sono svolti comunque e in base all'importanza e all'urgenza si tende a concentrarli in più giornate di trasferta.
 
Eurowings sees trend reversal in business travel: 60 percent more bookings than in the previous year
  • Return of international trade shows, networking and industry events sends business trips soaring.
  • Week of 7 November: strongest booking week since May
  • CEO Jens Bischof: “Backlog of personal contacts very high”
  • Situation at German airports has eased considerably.
  • Elimination of mandatory masking pays dividends for travel motivation.
Demand for business travel is picking up significantly: compared to previous year, bookings at Eurowings rose by 60 percent in November. In relation to the summer months, current bookings are even twice as high. The current top routes at Eurowings include, for example, the European connections from Dusseldorf to Milan and Vienna, from Hamburg to London and from Stuttgart to Budapest. Among the domestic German routes, connections from Berlin to Cologne, from Dusseldorf to Berlin, from Stuttgart to Berlin and from Hamburg to Stuttgart are far ahead. This highlights a trend reversal: for the first time since the start of the Covid pandemic, Eurowings is no longer recording a drop in demand toward the winter half-year – on the contrary: there is a revival in booking figures in the business travel segment.

“We see a rising dynamic in business travel across all industries. Travel is currently increasing in almost all sectors – also because the pent-up demand for face-to-face meetings is very high,” says Eurowings CEO Jens Bischof. Many managers are starting to build up personal networks again, especially since the contact persons in many companies have changed after the long Covid break. Airlines are also feeling a consistently positive impact on their bookings due to the elimination of the masking requirement as the last travel restriction.

Eurowings is the market leader at the airports in Cologne/Bonn, Dusseldorf, Hamburg, and Stuttgart and, based on its data, is able to obtain a representative overview of how business travel is developing in Germany.

Trade shows as major travel drivers
The upswing is particularly noticeable at the major German trade fair locations in Cologne, Dusseldorf, Hamburg, and Stuttgart, which are also Eurowings' largest bases: the need for personal exchange fills the trade fair venues, thus driving business travel and attracting visitors from all over Europe. For example, around two-thirds of all global industry events are held in Germany, and four of the world's ten largest exhibition centres are located in Germany. Air travellers take advantage of the attractive off-peak times to arrive from Birmingham, Geneva, Lyon, Prague, Salzburg, or Stockholm, for example. Air traffic is also benefiting from a significant easing of the situation at German airports. Since the holiday travel peak in the summer months, much of the load has been taken off the system, and the recruitment waves are also having an impact throughout the industry. Eurowings, for example, has so far flown with a reliability rate of 99.5 percent in November – a recognized high figure in the industry.
 
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Eurowings sees trend reversal in business travel: 60 percent more bookings than in the previous year
  • Return of international trade shows, networking and industry events sends business trips soaring.
  • Week of 7 November: strongest booking week since May
  • CEO Jens Bischof: “Backlog of personal contacts very high”
  • Situation at German airports has eased considerably.
  • Elimination of mandatory masking pays dividends for travel motivation.
Demand for business travel is picking up significantly: compared to previous year, bookings at Eurowings rose by 60 percent in November. In relation to the summer months, current bookings are even twice as high. The current top routes at Eurowings include, for example, the European connections from Dusseldorf to Milan and Vienna, from Hamburg to London and from Stuttgart to Budapest. Among the domestic German routes, connections from Berlin to Cologne, from Dusseldorf to Berlin, from Stuttgart to Berlin and from Hamburg to Stuttgart are far ahead. This highlights a trend reversal: for the first time since the start of the Covid pandemic, Eurowings is no longer recording a drop in demand toward the winter half-year – on the contrary: there is a revival in booking figures in the business travel segment.

“We see a rising dynamic in business travel across all industries. Travel is currently increasing in almost all sectors – also because the pent-up demand for face-to-face meetings is very high,” says Eurowings CEO Jens Bischof. Many managers are starting to build up personal networks again, especially since the contact persons in many companies have changed after the long Covid break. Airlines are also feeling a consistently positive impact on their bookings due to the elimination of the masking requirement as the last travel restriction.

Eurowings is the market leader at the airports in Cologne/Bonn, Dusseldorf, Hamburg, and Stuttgart and, based on its data, is able to obtain a representative overview of how business travel is developing in Germany.

Trade shows as major travel drivers
The upswing is particularly noticeable at the major German trade fair locations in Cologne, Dusseldorf, Hamburg, and Stuttgart, which are also Eurowings' largest bases: the need for personal exchange fills the trade fair venues, thus driving business travel and attracting visitors from all over Europe. For example, around two-thirds of all global industry events are held in Germany, and four of the world's ten largest exhibition centres are located in Germany. Air travellers take advantage of the attractive off-peak times to arrive from Birmingham, Geneva, Lyon, Prague, Salzburg, or Stockholm, for example. Air traffic is also benefiting from a significant easing of the situation at German airports. Since the holiday travel peak in the summer months, much of the load has been taken off the system, and the recruitment waves are also having an impact throughout the industry. Eurowings, for example, has so far flown with a reliability rate of 99.5 percent in November – a recognized high figure in the industry.
I trade shows sono sempre stati eventi dalla grande efficienza: siccome sono "tutti nello stesso posto", si possono incontrare tante persone in poco tempo con un viaggio solo. È abbastanza scontato che siano così popolari in questo periodo.