JetBlue si espande in Sudamerica


kenyaprince

kenyaprince

Amministratore AC
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20 Giugno 2008
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Jetblue sta per espandere il suo network aggiungendo la quarta destinazione in sudamerica col il lancio del nuovo volo tra Fort Lauderdale-Hollywood International Airport e il Jorge Chavez International Airport a Lima
La nuova rotta soggetta ad approvazione governativa sarà operata daily a partire dal 21 novembre usando un A320.
Le destinazioni in America Latina/Caraibi sono circa un terzo dell'intero network : in sudamerica oltre alla nuova destinazione JetBlue serve anche Bogota (da Fort Lauderdale e Orlando), Cartagena (da JFK) e da giugno 2013 anche Medellin sempre in Colombia (da Fort Lauderdale).
L'introduzione dei voli per il Perù porrà JetBlue in diretta competizione con Spirit che ha iniziato i propri voli da FLL a Lima nel 2007 inizialmente con voli giornalieri mentre attualmente opera con uno schedule di 1 volo settimanale per gran parte dell'anno escludendo i mesi tra giugno e agosto quando le frequenze vengono incrementate.
Nel 2012 una stima di 14,000 passengeri O&D (bidirezionali) hanno volato sulla rotta mentre mentre approsimativamente ulteriori 370,000 passengerihanno usato i voli di American Airlines, LAN Airlines eAvianca-TACA tra Miami e Lima.
In aggiunta JetBlue offrirà connessioni per altre destinazioni in USA e nei Caraibi incluse Boston, Ney York, Newark,San Juan, Washington.
Lima è attualmente connessa con voli non stop a 7 destinazioni americane : Atlanta, Dallas, Houston, Los Angeles, New York, Newark e San Francisco.

Prezzi a partire da 500 USD (A/R incluse tasse)
 
Curiosità: un A320 ha autonomia sufficiente a coprire la distanza Fort Lauderdale-LIM? Non credevo fosse possibile!
Oltretutto temo che il pitch sia quasi assassino su un aereo del genere per questa tratta!
 
I-DADO ha detto:
2627mi, al massimo delle potenzialità dell'A320-214 configurato 180Y.
Clicca per espandere...

Forse non hai mai viaggiato con Jetblue a mio giudizio di gran lunga la migliore compagnia americana i 320 sono configurati a 42YPlus 108Y e pitch rispettivamente di 38 e 34. Inoltre su tutti i sedili monitor individuale con 40 canali tv live. E alla faccia di essere low cost anche bagaglio imbarcato, catering e bevande comprese.
 
Ultima modifica:
Cesare.Caldi ha detto:
Forse non hai mai viaggiato con Jetblue a mio giudizio di gran lunga la migliore compagnia americana i 320 sono configurati a 42YPlus 108Y e pitch rispettivamente di 38 e 34. Inoltre su tutti i sedili monitor individuale con 40 canali tv live. E alla faccia dei essere low cost anche bagaglio imbarcato, catering e bevande comprese.
Clicca per espandere...

sembra incredibile ma oggi 4 maggio 2013 mi tocca quotare Cesare.Caldi ! :D
 
[h=1]JetBlue Airways continues to exploit Fort Lauderdale with new flights to Lima[/h]CAPA > Aviation Analysis > JetBlue Airways continues to exploit Fort Lauderdale with new flights to Lima
3rd May, 2013
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© CAPA
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JetBlue plans to introduce its first destination south of the equator in Nov-2013 with new daily service fromFort Lauderdale in South Florida to Lima in Peru. The move is consistent with the carrier’s plan to use Fort Lauderdale as a springboard into Latin America as JetBlue indicates more international service from the airport is in the pipeline.
JetBlue is also seizing a prime opportunity to introduce low-cost competition in market where the only LCC presence is a single weekly flight operated by Spirit Airlines. Other carriers operating in the South Florida-Lima market are oneworld partners American Airlines and LAN and Star Alliance member TACA Peru.
Services JetBlue has launched from Fort Lauderdale to Latin America appear to have a short maturation time, which results in the carrier looking to harvest more of those opportunities to balance out new market introductions that take longer to mature. JetBlue has identified about 20 potential new markets in Central America, South America and the Caribbean that are viable from Fort Lauderdale.

[h=2]Fort Lauderdale’s low cost base pairs nicely with South Florida’s Hispanic population[/h]A number of elements have combined to make Fort Lauderdale an attractive market for JetBlue to execute further international expansion. The carrier highlights the costs of operating from Fort Lauderdale are approximately four times lower based on enplanement than Miami, which is only about 30km from Fort Lauderdale.
Existing and potential new international markets operated by JetBlue from Fort Lauderdale as of Mar-2013
fllpros.png

Source: JetBlue Airways
Based on data from the Pew Research Hispanic centre, roughly 4.4 million Hispanics reside in Florida, and many are concentrated in South Florida, creating an attractive air travel market into Central and South America and the Caribbean. Outlining South Florida’s attractiveness, JetBlue chief commercial officer Robin Hayes remarked the region has “a lot of communities from many countries all over the Caribbean and South America that travel frequently. There is a lot of business travel. It’s a very rich demographic for us.”
See related report: JetBlue sees an opportunity to mine Fort Lauderdale as Spirit turns its attention elsewhere
JetBlue is also benefitting from a strategy shift in Fort Lauderdale by Spirit Airlines, who during the last two to three years has turned its attention away from building out international service from Fort Lauderdale to launching domestic routes outside Florida.
Spirit has mainly been targeting routes connecting large US cities, hoping to net lower-yielding passengers that US majors have abandoned. Spirit is based in Fort Lauderdale, but based on current schedules in Innovata (29-Apr-2013 to 5-May-2013) JetBlue has eclipsed Spirit as the leading carrier from the airport in terms of total seat share.
Fort Lauderdale system-wide capacity share (% of seats) by carrier: 29-Apr-2013 to 5-May-2013
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Source: CAPA – Centre for Aviation & Innovata
See related reports:

In the international market from Fort Lauderdale, Spirit is still significantly larger than JetBlue. Spirit currently serves about 25 destinations in Latin America and the Caribbean from Fort Lauderdale (although most routes are served with limited frequencies as is the case with Lima).
Fort Lauderdale international capacity share (% of seats) by carrier: 29-Apr-2013 to 5-May-2013
FLL_INTL.png

Source: CAPA - Centre for Aviation & Innovata
JetBlue currently serves only five destinations in Latin America and the Caribbean from Fort Lauderdale, with three more (Lima, Medellin inColombia and San Jose in Costa Rica) to be added by the end of 2013. But it has identified about 20 other potential new destinations in Latin America and the Caribbean, nearly all of which are already served by Spirit.
As JetBlue is now the largest domestic carrier from Fort Lauderdale, transit traffic will help support new routes to Latin America and the Caribbean. Most of JetBlue's domestic capacity from Fort Lauderdale is to markets in the northeast US, particularly to the New York area.
Of the 15 domestic destinations in the mainland US that JetBlue currently serves from Fort Lauderdale, five are in the New York City area and 14 are in the northeast. Pew research shows New York is home to 3.5 million Hispanics.
Mr Hayes remarked that presently JetBlue operates roughly 50-plus daily flights from Fort Lauderdale, which could possibly grow to 100. However, he offered the caveat that doubling daily flights would require investment in airport infrastructure.
[h=2]JetBlue touts quick maturity in markets from Fort Lauderdale to Colombia[/h]JetBlue presently serves three destinations in South America – Bogota, Cartagena and Medellin in Colombia. The carrier launched Bogota-Orlandoin 2009 followed by Fort Lauderdale-Bogota and New York JFK-Cartagena in 2012. New service from Fort Lauderdale to Medellin begins in Jun-2013.
Joining Mr Hayes to tout Fort Lauderdale’s growing importance in JetBlue’s international expansion strategy, JetBlue VP of network planning Scott Laurence explained that the airline was profitable during the first month of operations from Fort Lauderdale to Bogota. “It is one of our top markets,” he stated, adding that the carrier has the same expectations for Medellin’s performance.
Lima offers some similar market characteristics from South Florida to Bogota and Medellin. American, LAN and Avianca all operate between Miami and Bogota while American and Avianca offer service from Miami to Medellin. From Fort Lauderdale, JetBlue competes with Spirit on service to Bogota and will also break Spirit’s monopoly status on service from Fort Lauderdale to Medellin and Lima.
A potential key to JetBlue’s success in Fort Lauderdale-Bogota, which it expects will carry over into Fort Lauderdale-Medellin and Fort Lauderdale-Lima, is a product offering that is more attractive than Spirit’s no frills model. JetBlue's combination of complimentary snacks and one free checked bag are likely worth a higher fare than those advertised by Spirit (who charges for everything beyond a seat, including overhead bin space and water), but lower than fares charged by legacy carriers.
[h=2]JetBlue stands to achieve success in new service to Lima[/h]JetBlue’s prospects between Fort Lauderdale and Lima are perhaps even more promising given Spirit’s miniscule presence in the market.
Data from Peru’s DGAC show that Miami was the third largest international market served from Lima in Jan-2013 and Feb-2013 based on origin and destination travellers combined, representing roughly 9% of the total combined 1.2 million international passengers at Lima during those two months. The top markets were the large South American cities of Santiago and Buenos Aires.
Presently three full-service carriers, American, LAN and TACA, serve the Miami-Lima route. This creates an opportunity for JetBlue to target both leisure and visiting friends and relatives (VFR) traffic from South Florida with its lower fares, and perhaps an easier US customs processing experience.
Mr Laurence remarked that Fort Lauderdale is not only a cheaper airport, but also a better point of entry into the US. “We don’t want our customers to have a Miami-like experience where they’re in a customs line for 90 minutes,” he stated.
JetBlue’s apparent effectiveness in competing with Spirit from Fort Lauderdale to Colombia should be easily replicated in Lima. Peruvian DGAC data show that for the first two months of 2013 Spirit transported just 1,983 passengers between Fort Lauderdale and Lima, which was less than 0.2% of the total 1.2 million international passengers travelling to and from Peru through the first two months of the year.
In 2012 Spirit transported only 26,724 passengers to and from Peru, according to Peruvian DGAC data. This gave Spirit a 0.4% share of Peru’s international market. As Spirit has been the only low-cost carrier serving Peru since Gol dropped service to Lima in 2009, the LCC penetration rate in the Peruvian international market was only 0.4% in 2012. Peru also does not have a local LCC, although it is a potential market for a third franchise from Irelandia-backed LCC group Viva.
US carriers serving Peru ranked by annual passengers carried: 2012
RankCarrier Passengers carried % of total international passengers
1.American 245,5953.6%
2.United236,9263.5%
3.Delta120,2331.8%
4.Spirit26,7240.4%
TOTAL629,4789.3%
Source: Peru DGAC
See related article: VivaAerobus and VivaColombia focus on domestic expansion as Irelandia ponders third Viva franchise
Pew’s examination of data collected from the 2010 American Community Survey shows that Florida is home to 17% of individuals of Peruvian descent living in the US, which provides a bit more incentive for JetBlue to usher in low fares on a larger scale in the South Florida-Lima market.
[h=2]JetBlue to compete with three full-service carriers in South Florida-Lima market[/h]It should also be easy to challenge the status quo carriers in the Lima market. Peruvian DGAC data indicate that LAN (including LAN Peru and other LAN affiliates) represented 46% of the 1.2 million international passengers travelling to and from Peru in Jan and Feb-2013. While LAN parent LATAM Airlines Group has indicated that it intends to leverage more north-south connection opportunities through Lima, JetBlue is mostly operating an origin and destination service, which means the carrier should be able to co-exist with the larger airlines in the South Florida-Lima market.
LATAM rival Avianca-TACA is also building up Lima as a north-south hub, focusing on connections throughout Latin America. The group's subsidiaries, including TACA Peru, accounted for 23% of international passenger traffic to and from Peru in the first two months of 2013.
TACA Peru currently only operates one daily flight on the Lima-Miami route using A320s. But the carrier is expected to up-gauge this flight at some point to A330s, which it began operating at the end of 2012.
See related report: TACA continues expansion in Peru with A330s ahead of rebranding as Avianca
TACA currently accounts for only 13% of seat capacity between Lima and Miami, compared to 35% for American and 52% for LAN, according to CAPA and Innovata data.
Lima to Miami capacity by carrier (one-way seats per week): 19-Sep-2011 to 20-Oct-2013
LIMA_MIA.png

Source: CAPA - Centre for Aviation & Innovata
JetBlue has managed to turn a positive performance from Fort Lauderdale-Colombia even as it competes with Colombian flag carrier Avianca on Fort Lauderdale-Bogota service. Avianca also operates from Miami to Bogota.
JetBlue’s planned Airbus A320-operated service to Lima falls into the carrier’s often-stated strategy to penetrate deeper into South America. The Colombian markets have served as a good test case to prove JetBlue’s calculation that service from South Florida to South America spools to profitability quickly. All the pieces appear to be in place for the carrier to replicate its Colombian success in Peru and possibly beyond.
 
The airline plans new flights to Cartagena, Colombia and Las Vegas, Nevada and Jacksonville, Florida from October 29, 2014, the same day the airline will also launch its previously announced non-stop service to Pittsburgh.
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US carrier JetBlue Airways has announced plans to expand its network at Fort Lauderdale’s Hollywood International Airport including the introduction of additional domestic and international flights and its debut in the intra-Florida market. The airline plans new flights to Cartagena, Colombia and Las Vegas, Nevada and Jacksonville, Florida from October 29, 2014, the same day the airline will also launch its previously announced non-stop service to Pittsburgh.
JetBlue and their commitment to the Colombian market is strengthened by this new service to Cartagena from Fort Lauderdale. JetBlue began services on the New York - Cartagena route in November 2012 and the route has been successful in connecting Cartagena with the North East United States.
The Florida region is home to a large community of residents of Colombian origin that drives demand between the two regions, while tourism and commerce links are also substantial. In 2013 the demand between the Cartagena region and Fort Lauderdale/Miami region totalled around 175,000 passengers.
Cartagena, which is the second most visited part of Colombia after the capital Bogota is an upcoming tourism destination, growing with the aid of new hotels and infrastructure. Looking forward to 2016, an additional 3,124 hotel rooms will be added to the city. Business and commerce are also expanding in the region with large investments in the petrochemical industry. The city’s air transport connectivity is being supported by ASM, the route development consultants, which is providing strategic advice, business case development and hands-on network development support.
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The new Cartagena service is part of an expanded international offering from JetBlue at Fort Lauderdale. Six other international routes have already been launched within the last year from JetBlue's South Florida focus city comprising links to San Jose, Costa Rica; Lima, Peru; Port-au-Prince, Haiti; Port of Spain, Trinidad and Tobago; Montego Bay, Jamaica; and Punta Cana, Dominican Republic.
The Fort Lauderdale – Las Vegas route will place JetBlue into direct competition with its low-cost rivals Southwest Airlines and Spirit Airlines which have served the market since November 2008 and February 2007, respectively. According to MIDT data an estimated 314,000 bi-directional O&D passengers travelled on this route in 2013, up 3.4 per cent on the previous year. Spirit Airlines had a 40.2 per cent share of this traffic and Southwest Airlines a 38.5 per cent with both growing traffic in 2013, Spirit by 42.8 per cent.
JetBlue’s debut in the intra-Florida market will see it introduce this winter's only jet service between Fort Lauderdale and Jacksonville, a route it will operate twice daily with a 100-seat Embraer 190. This is a market of around 175,000 bi-directional O&D passengers a year (based on 2013 MIDT data). The route is currently served by Southwest Airlines but it will end the connection in November 2014. Silver Airways has already announced its intent to launch flights in August 2014 using a Saab 340 turboprop.
“This new route will provide business and leisure travelers with affordable and award-winning non-stop full-size jet service between these two vibrant cities,” said Dave Clark, vice president, network planning, JetBlue Airways. “Additionally, Jacksonville customers will now have the ability to conveniently connect in Fort Lauderdale to destinations throughout the United States, Latin America and the Caribbean.”
The flight will also allow seamless connections to and from other destinations in the United States and the Caribbean from Fort Lauderdale including: Austin, Tex.; Bogota, Colombia; Boston, Mass; Cancun, Mexico; Chicago, Ill.; Lima, Peru; Los Angeles, Calif; New York (JFK, LaGuardia and White Plains); Montego Bay, Jamaica; Newark, NJ; Punta Cana, Dominican Republic; San Juan, Puerto Rico; San Francisco, Calif; and Washington, DC (Reagan National).
“As of October 29, 2014 we will offer 33 non-stop routes originating in Fort Lauderdale-Hollywood and we will continuously expand our presence in this region to meet the growing demand. We plan to offer 100 daily flights by 2017," said Robin Hayes, president, JetBlue Airways.
 
CTG, per quanto riguarda i collegamenti con la Florida, è collegata con MIA da Avianca e da FLL con Spirit...sarà un bel terreno di scontro per i voli da FLL, ne usufruiranno le tariffe? Credo di si
 
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