Gulf Air unveils strategy and plans for 2018 and beyond
Sunday, February 25, 2018
Manama, Kingdom of Bahrain – 25 February 2018: Gulf Air, the national carrier of the Kingdom of Bahrain, today hosted an event gathering key government officials, dignitaries, trade and corporate partners, Falconflyer members, the airline’s workforce and media outlets from across the Kingdom. At the event, H.E. Mr. Zayed Bin Rashid Alzayani, Chairman of Gulf Air’s Board of Directors welcomed attendees and introduced Gulf Air Chief Executive Officer Mr. Krešimir Kučko. Mr. Kučko rolled out the airline’s new corporate strategy, 2018 network expansion plans to 8 new routes, details surrounding Gulf Air’s incoming fleet and new, best in class products and services among other positive developments.
H.E. Mr. Zayed Bin Rashid Alzayani, Chairman of Gulf Air’s Board of Directors said: “Our national carrier is an integral part of the Kingdom of Bahrain's economy and a critical component of its aviation infrastructure. Gulf Air’s new corporate strategy includes expansion plans and is geared towards elevating the passenger experience, promoting Bahrain’s tourism economy and bolstering the Kingdom’s aviation, transport, tourism and business infrastructures and the aviation industry as a whole. I commend the airline’s workforce and management team on their efforts towards realising this plan for our national carrier’s future. Gulf Air’s future plans bode well for the Kingdom of Bahrain's aviation, transport and tourism infrastructures and the Kingdom as a whole.”
Gulf Air Chief Executive Officer Mr. Krešimir Kučko said: “It is an honour to share some of our airline’s upcoming developments and to invite a broad spectrum of key stakeholders to be a part of the great journey that lies ahead for both the Kingdom of Bahrain and its national carrier. Our new state of the art fleet and best in class products and service will pave the way for Gulf Air’s growth and expansion. This will have a positive impact on the entire Kingdom of Bahrain, cementing our role as the regional airline of choice with a global footprint and best in class. As a proudly Bahraini enterprise, operating in the interests of the Kingdom of Bahrain, people look at Gulf Air today and see much more than an airline. They see a national carrier, a local employer, a tourism driver and a link to our business partners and political allies across the globe. They see an airline that, like all airlines around the world, reflects and supports its country and economy. We believe Gulf Air’s pioneering legacy, which dates back to our establishment in 1950, will continue to positively shape our future.”
Gulf Air recently carried out a strategic 360 degree assessment of its business. This included looking into how the airline can best nurture and develop its network, fleet, product, workforce, customers and much more. At the event, Mr. Kučko unveiled the airline’s new corporate strategy for 2018 and beyond, outlining its key pillars. They are: Safety, Network Growth, Innovation, Human Resources, Customer Focus, Revenue Vs Cost and most significantly the national carrier’s role as a contributor and key driver of the local economy as it promotes the Kingdom of Bahrain globally and operates as its ambassador worldwide.
In the coming months, Gulf Air’s highly anticipated incoming fleet of 39 new Boeing and Airbus aircraft will commence delivery. A total of 7 new aircraft, 5 Boeing 787-9 Dreamliners and 2 Airbus A320neo aircraft, will enter the airline’s fleet before the end of the year. With this development, major positive change is on the horizon. Gulf Air’s new fleet will be outfitted with superior on-board products and services (some of the best in class: seats, Inflight Entertainment and much more). With aspirations to be best in class across both its wide and narrow body fleet, Gulf Air’s new business class offering will compete with the first class standard of other airlines while its economy class product will afford enhanced onboard comfort.
The airline plans major network expansion coinciding with its new aircraft deliveries. Gulf Air will add eight new destinations to its network this year. In India, its current operations to Delhi, Chennai, Kochi, Mumbai, Trivandrum and Hyderabad, will be enhanced by flights to Bangalore and Calicut. Gulf Air will also commence flights to the Saudi Arabian cities of Abha and Tubuk. This will expand its Saudi Arabia operations to complement its current service to Dammam, Riyadh, Madina Al Munawarah, Jeddah and Gassim. Gulf Air’s Cairo operations will be supplemented by direct flights to Alexandria and flights to Sharm El Shaikh. The airline will also launch operations to Baku in Azerbaijan and to Casablanca in Morocco.
Alongside this, frequency changes to key routes in 2018 will enhance Gulf Air’s offering of seamless movement to and from the Kingdom of Bahrain – and across its network. Gulf Air will increase its flights during the peak summer period by 200 more weekly flights compared to 2017.
Mr. Kučko also spoke of upcoming plans to rollout a new brand identity very soon. The new look and feel for Gulf Air will, alongside its new fleet, new network, new products and services, represent the “Gulf Air of tomorrow”. Shedding light on the national carrier’s more long term development he elaborated that
the airline’s planned strategic growth in the years 2019-2023 will see it strengthening its regional base and then supplementing that with an expanded network that will reach various points across the globe. This includes: Asia Pacific, Europe, Africa, the Indian Subcontinent and, ultimately, North America. By 2023 Gulf Air’s reach will have expanded to over 60 destinations.
“2018 represents the beginning of a new era for Gulf Air and for the Kingdom of Bahrain. In 2018 and beyond, Gulf Air will challenge the traditional definition of travel, broadening its scope and making it more convenient and appealing for every traveller,” Mr Kucko concluded.
Gulf Air is committed to being an industry leader, continually enhancing its services and tailoring a product offering that best fits its passengers’ needs. The airline is famous for its traditional Arabian hospitality, evidenced by its signature family and business friendly products. Today, Gulf Air operates one the largest networks in the Middle East with double daily flights or more to select destinations across the GCC, MENA region, Indian Subcontinent and Europe. The airline provides seamless connectivity for passengers travelling across its network via its efficient Bahrain International Airport hub. Further information about the airline’s network, fares and flight schedule can be found online via the official Gulf Air website gulfair.com, by contacting its 24-hour Worldwide Contact Centre on (+973) 17373737 in Bahrain, or any Gulf Air sales offices and approved travel agencies.
https://www.gulfair.com/media-centr...nveils-strategy-and-plans-for-2018-and-beyond
MAR 12, 2018 @ 09:34 AM 502 The Little Black Book of Billionaire Secrets
Gulf Air Plots Italian, Spanish Routes In New Era Of Expansion
Gulf Air could launch new routes to western Europe as soon as next year under the strategy being implemented by Chief Executive Krešimir Kučko, who joined the airline in November with a mandate to grow revenues after years of restructuring.
The Bahraini flag-carrier presently serves just three destinations in the region – London, Paris and Frankfurt – having closed routes to Rome, Milan, Geneva, Copenhagen and Dublin in recent times. Historic flights to Amsterdam, Manchester and Zurich were also axed during the airline’s previous incarnation as a shared flag-carrier for several Middle Eastern nations.
Asked about his plans for route development, Kučko said the delivery of five Boeing 787-9 Dreamliners this year and another two in 2019 will place western Europe squarely in his sights.
“We are definitely going to explore this next year,” he told me. “The routes we are thinking of are more towards south Europe. That should be complementary to the present routes, so we are talking Spain, Italy... This is the focus at the moment.”
Gulf Air has already announced eight new destinations for 2018 under a major strategic reboot that coincides with the long-awaited delivery of its next-generation Dreamliners and Airbus A320-family neos. The new additions are Bangalore and Calicut in India, Abha and Tabuk in Saudi Arabia, Alexandria and Sharm El Sheikh in Egypt, Casablanca in Morocco and Baku in Azerbaijan.
Further growth in Saudi Arabia and Turkey is expected in the coming years, Kučko said, while management are also studying the potential for transit flows between Africa and China. Gulf Air currently serves three points in Africa (Cairo, Egypt; Khartoum, Sudan; and Addis Ababa, Ethiopia) but none in China, following the closure of its Shanghai route a decade ago.
“There is a clear picture of later developments in the business plan, especially connections between Africa and China,” the chief executive said.
Selling tickets for one-stop connections through Bahrain would mark a departure from the airline's traditional strategy. Unlike the region's larger carriers – Dubai’s Emirates Airline, Abu Dhabi’s Etihad Airways and Qatar Airways – it has generally avoided inter-continental transfer flows in favor of origin-and-destination traffic.
But Kučko says the time has come to re-evaluate that approach and explore a possible “niche” for Gulf Air as a transit carrier with swift connecting times.
Sixth-freedom flights
“We are considering expansion also by using the sixth-freedom rights,” he confirmed, referring to commercial privileges that allow an airline to carry passengers between two foreign countries via a stop in its hub. “As a strategy for 2018 it’s not going to happen, but we are considering introducing this as an option. We are carefully analyzing all the flows that can be re-directed through Bahrain as a hub.
“We have high expectations of Bahrain International Airport, where the flow of the passengers should be as seamless as possible. We would like to be the fastest connection hub in the region.”
Routes to the Americas will only be targeted in the final stage of the business plan, as their viability depends on feeder traffic from the wider network.
The relatively small size of the Bahraini market means that Gulf Air will not face direct competition in most of its expansion targets. The only other airlines flying to Bahrain from western Europe and Africa are British Airways, Lufthansa, KLM, Ethiopian Airlines and EgyptAir. All air corridors from the kingdom to China and the Americas are empty.
While limited competition underscores the financial risks of entering these markets, Kučko believes it also creates an opportunity for developing partnerships.
“Expansion will give other airlines more reason to consider us as a valued commercial partner,” he stressed. “We are going to work on new codeshares for this year. This is definitely in our focus. And we are looking for global alliances. We are analyzing and putting considerable effort in that direction … Joining a certain alliance speeds up the process of making your global footprint.”
He said Gulf Air has “preferences” regarding which of the three major alliances – Star, SkyTeam and Oneworld – it would like to join. Membership talks are already under way, though integrating with an alliance is a long-winded process that takes several years.
https://www.forbes.com/sites/martin...-routes-in-new-era-of-expansion/#765117276c50